Post on 12-Jan-2017
Budweiseron Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Budweiser Twitter
Budweiser: Social Media Report
This report looks at how
Budweiserperformed on social media between
October 1st – December 31st, 2015
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Analysis of
BudweiserFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
13,038,846 268,614 2.10% WorldwideMostly Older, Female and
Attached.
Budweiser
Engagement Score Total Fan Posts
4 240
Total Posts General Sentiment
10 Neutral
Total Likes
783
Total Comments
46
Total Shares
95
BRAND POSTS FAN POSTS
Brand Overview
12,600K
12,650K
12,700K
12,750K
12,800K
12,850K
12,900K
12,950K
13,000K
13,050K
13,100K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
13,038,846
New Fans
268,614
Community Analysis
Budweiser fans are mostly Older, Female and Attached. Budweiser fans are largely from United States followed by
Brazil.
Fan Demographics Distribution of Fans
34%
66%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
United States
Brazil
India
Canada
United Kingdom
Argentina
Mexico
Paraguay
Venezuela
0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
beer 3
Budweiser 2
Brewed 1
many hours 1
hard work 1
45%
11%
44%
Posititve Negative Neutral
Brand Posts - Engagement
Budweiser receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
16-DEC-15, WED 5:23PM
Some say we're stubborn about brewing
our beer. We say "thank you for noticing".
#ThisBudsForYou
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
10 115 9 31 Positive
25-NOV-15, WED 3:40PM
There’s only one way to serve a
Budweiser. Roll up your sleeves and dig
in. #ThisBudsForYou
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
5 81 3 17 Positive
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7 8
0 1 2 3 4 5 6
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 1 2 3 4 5 6
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Budweiser 71
sigue siendo 35
personal 35
GrabSomeBuds 35
Budweiser sigue
siendo el
35
User Posts
0
5
10
15
20
25
30
35
40
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Analysis of
Budweiser OfficialTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
137,345 4,690 3.54% Worldwide
Budweiser Official@Budweiser
Engagement Score
816
Total Proactive Tweets
53
Replies Total
193
Favorites Total
11,859
Total Mention
9,025
Total Retweets
9,812
Response Rate (%)
2.01%
Average Reply Time (mins)
421
Most Engaging
#GiveBigGiveBud
Most Recent
#ActLikeIt
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
130K
131K
132K
133K
134K
135K
136K
137K
138K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
137,345
New Followers
4,690
Engagement
0
250
500
750
1,000
1,250
Budweiser Official had an average engagement score of 816 and a highest of 1,000.
0
5
10
15
20
2-Oct 16-Oct 30-Oct 13-Nov 27-Nov 11-Dec 25-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
53 3
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 5 10 15 20 25 30 35 40 45 50
0 100 200 300 400 500 600 700 800 900
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
#wildcard*
#givebiggivebud
#sweeps*
#mlbvault*
#ownoctober*
#macroalltheway*
#thisbudsforyou*
#mlbvault
#cyyoung*
#macromoment*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
wildcard givebiggivebud sweeps mlbvault ownoctober
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#cyyoung*
#mlbvault
#thisbudsforyou*
#macroalltheway*
#wildcard*
#mlbvault*
#macromoment*
#ownoctober*
#sweeps*
#givebiggivebud
Engagement Score
Hashtags - Engagement
Average Response Rate : 2.01%
0
50
100
150
200
250
300
350
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 7 hours 1 minutes
0
500
1000
1500
2000
2500
3000
3500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
20
40
60
80
100
120
140
160
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
200
400
600
800
1000
1200
1400
1600
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
100
200
300
400
500
600
700
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 9,812
-400
-200
0
200
400
600
800
1,000
1,200
1,400
1,600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 9,025
-50
0
50
100
150
200
250
300
350
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
People Magazine 7,108,524 1
MLB 5,431,663 65
Tiësto 4,096,735 6
#UFCLondon 3,449,613 1
Hindustan Times 3,161,863 1
TOP 5 INFLUENCERS
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