BUAD 307 Group 5:Daniel Newman

Kelli TatumWinny HuangRohan Desai

Tony YoonVishrut Bubna

Need

The exponential innovation in video and wireless technology combined with the increased demand for analytical tools in the sports industry has put considerable pressure on athletes and coaches to become more efficient in their training.

Mission

As a solution to this need, Vulcan Vision has developed Vulcam for the sports industry to provide an instant, easy to set up, all-angle motion feedback for detailed performance analysis and increased efficiency and portability in a seamless manner across all devices.

Market Potential & Measurable Goal Est. market size:

16,180 NCAA sports teams + 300 professional athletic teams + potentially interested teams = 16,630 teams

Measurable goal:

$0.91M for the first year

Est. frequency of purchase:

2 times per team

= 33,260 Vulcams

33,260 Vulcams X$10,000 per Vulcam

= $332,600,000 Rev

Market Potential - Survey

FootballSoftballSoccerRowingTennisSquash

GolfBaseball

USCYale

Boston UniversitySanta Clara University

Long Beach StateWhitworth University

UC BerkeleyUCLA

Survey Demographics

Sports Universities

Market Potential - Survey

Market Potential - Survey

Market Potential - Survey

Market Potential - Survey

Limiting Factors

Competition:Sport Scope

● Bulky● Not easily portable● Mainly targets football

market

SkyCoach● Offers video software & no

hardware● Only targets high school

football

Limited Resources:Dependent on Apple iPod Touch

Promotion: Advertisement

Marketing Strategies - Promotion

Word of mouth endorsements

Video demonstrati

ons that show the benefits

Trade shows and conventions for sports technology

FREE trial periods

Publicity using

articles and sports magazine

s

TestimonialsREVIEWS

Marketing Strategies - Corporate Image

Produce and maintain cutting-edge video software solutions for instant motion analysis

Protect products with patents

Focus on collegiate and professional sports teams

Marketing Strategies - Positioning

collegiate &

professional

sports teams

UniqueAll-

inclusiveEfficient

Market targets (lock)

Product image (key)

Future

Expand present software technology to include direct performance analysis and feedback

Pursue additional market needs in the fashion sector Trying on clothes, sending friends pictures/videos of how it looks

It’s all about perspective