B.Sc. VISUAL COMMUNICATION CURRICULUM 2018-19

DepartmentofVisualCommunication,MadrasChristianCollege[Autonomous] 1

B.Sc.VISUALCOMMUNICATION

CURRICULUM2018-19

SEMESTER-1 SUBJECTCODE SUBJECTS CREDITS HOURS CA ESE T/P

English 3 4

Language 3 4

ValueEducation 1 2

Major IntroductionToVisualCommunication

5 6 50 50 T

Major VisualCulture 4 4 50 50 T

AlliedI ArtAndDesignStudies

6 6 50 50 P

GCorBTorAT BasicOfVisual

Communication

2 4 50 50 T

Total 24 30

SEMESTER-2

SubjectCode SUBJECTS CREDITS HOURS CA ESE T/P

English 3 4

Language 3 4

ValueEducation 1 2

Major WritingForMedia 5 6 50 50 P

Major HistoryOfMedia 4 4 50 50 T

AlliedI BasicOf2DIllustration

6 6 50 50 P

GCorBTor

ATBasicOfVisual

Communication

2 4 50 50 T

Total 24 30

SEMESTER-3 SubjectCode SUBJECTS CREDIT

HOURS CA ESE T/P

English 3 4

Language 3 4

PersonalityDevelopment - 2

Major BasicPhotography 4 4 50 50 P

Major Management&

MarketingforMedia

4 4 50 50 T

Major ComputerGraphics 4 4 50 50 P

AlliedII Elective:MediaTheories/MediaPsychology

4 4 50 50 T

IDE PresentationSkills 3 4

Total 25 30

SEMESTER-4

English 3 4

Language 3 4

PersonalityDevelopment 3 2

Major FilmStudies 4 5 50 50 T

Major Advertising&Public

Relations

4 4 50 50 T

Major ResponsiveWebDesign 3 3 50 50 P

AlliedII Elective:RadioJockeying/VideoJockeying

4 4 50 50 P

EnvironmentalStudies 2 4

Total 26 30

SEMESTER–5

Major MediaResearch 4 4 50 50 T

Major MediaLaws&Ethics 3 4 50 50 T

3DModellingAnd

Animation

6 8 50 50 P

Major TelevisionProduction 6 8 50 50 P

Computertraining

Post-Production 3 2 50 50 P

GE CreativePainting 3 4 50 50 P

Total 25 30

SEMESTER–6

Major InstructionalDesign 5 15 50 50 P

Major Project 5 15 50 50 P

Major Internship 5 -- 50 50 P

ExtensionActivities

PhysicalEducation

ServiceLearningProgram

NSS/NCC/SPORTS/SCRUB

DeptAssociationActivities

Total 16 30

GrandTotal

(Sem1to6)

Credits

Apartfromtheaboverequirementsstudentisexpectedtohavecompletedamandatoryinternshipprogramduringhis/hersecondyearforaperiodofonemonth.

SEMESTERI

INTRODUCTIONTOVISUALCOMMUNCIATION

CODE: CREDITS:5IYEAR–ISEMESTER–MAJOR-T HOURS:6OBJECTIVE

Ø ToprovidethefundamentalsofHumanCommunicationØ TounderstandthemodelsofCommunicationandmassmediaØ Togiveanideaaboutvisualanalysisandtechnologies.

UNITI Communication - Definition, Need for Human Communication and VisualCommunication.Types&LevelsOfCommunication,BarriersOfCommunication,TypesofMassMedia,Functions&CharacteristicsofMassMediaandMassAudience.UNITII

Elements Of Communication, Western Models Of Communication – Aristotle,Lasswell,ShannonAndWeaver,OsgoodAndSchramm,SMCR-Berlo,Knapp’sModelsOf Relationship Escalation And Deterioration, Indian Theories Of Communication,SadharanikaranModel.UNITIII UnderstandingCommunication–MeaningOfContent,Connotation,Denotation,Culture, Signs, Symbols And Codes, Measuring The Levels Of Communication –Technical,SemanticAndPragmatic.UNITIV

VisualProcess,VisualandSensoryPerception,ColourPsychology,Optical/VisualIllusion, Visual Saturation. Visual Technologies- Virtual & Media Reality, ArrestingReality,SpaceandPerspective,NewTrendsinVisualTechnologies.UNITV

ReadingtheVisual-seeingasReading,TheHabitusandCulturalLiteracies,popculture, Seeing in Context, Time AndMotion, Text And Inter-Text. Selling the Visual-MediaasaCommodity.METHODOLOGY:

TopicswillbetaughtthroughLectures,Assignment,andDiscussionswhichwillbeaidedbySeminars,RolePlay,Debates,BrainStormingSessions,A/VContentandpublishedmaterialstoprovideandenhancethesubjectknowledge.REFERENCE:KEYTEXT

1. NancyBonvillainLanguage,Culture,andCommunication7thEdition2. KevalJ.Kumar(2012)MassCommunicationinIndia.4thEdition3. TonySchiratoandJohnWebb(2004)UnderstandingtheVisual.SAGEPublications.

PRINTSOURCE

1. MarcelDanesiPh.D.Messages, Signs,andMeanings:ABasicTextbook inSemioticsandCommunication(StudiesinLinguisticandCulturalAnthropology)3rdEdition

2. Lester(2000)VisualCommunication:ImagesandMessage.ThomsonLearningPress3. ArthurAsaBerger(1982)Seeingistobelieve.AnintroductiontoVisualCommunication.

PrenticeHall4. McGrawHill,OttoG.Ocvrik,TolbertE.Stinson,PhilitR.Wigg,RobertO.Bone,DavidL.

Cayton(1998)ArtFundamentals–TheoryandPractice.E-SOURCEhttp://www.iacact.com/?q=modelshttps://adhikary.wordpress.com/2010/05/23/sadharanikaran-model-of-communication-and-conflict-resolution/http://shodhganga.inflibnet.ac.in/bitstream/10603/76571/7/07_chapter%201.pdfhttps://monoskop.org/images/0/07/Sebeok_Thomas_Signs_An_Introduction_to_Semiocs_2nd_ed_2001.pdfhttp://www.wayanswardhani.lecture.ub.ac.id/files/2013/09/Semiotics-the-Basics.pdfhttps://pdfs.semanticscholar.org/8b8a/3b9a47eb948866b75c03727493c3eac9970a.pdfRECOMMENDEDREADING

1. MichaelMaher(July25,2016)TheSevenLevelsofCommunication:GofromRelationshipstoReferrals

2. GregoryHartley,MaryannKarinch(January1,2010)TheBodyLanguageHandbook:HowtoReadEveryone'sHiddenThoughtsandIntentions

VISUALCULTURE

CODE: CREDITS:4IYEAR–ISEM–MAJOR-T HOURS:4OBJECTIVE:

Ø ToimpartknowledgeonvisualartsandcultureØ TounderstandandappreciatethemajorartmovementinIndiaandinthewestØ Toimprovetheinterpretationofcommunicationthroughculture

Introduction to Visual Culture - Architecture, Painting- techniques of paintingandSculpture–typesofrelief.AncientArt,EgyptianArt-Mastaba,Pyramid,Egyptianlaw of frontality, Paintings, Egyptian Beliefs. Greek Art -Hellenes, Greek Philosophy,FirstOlympiad, Greek Column and its types, Theatre, Kouros figure, GreekVases andpaintings. Roman Art –Emperor Augustus, Capitals, Vault, Pantheon, Basilica,Amphitheatre,Trajan’sColumn,HeadofanUnknownandPaintings.

UNITII

Introduction to ChristiansArt –Mosaic, Calligraphy, stain glass. Examples fromMedievalPeriod,EarlyChristianArt,ByzantineArt,RomansqueArt,GothicArt.

UNITIII

RenaissancePeriod–EarlyAndHighRenaissancePeriod[Donatello,GiottoAndMasaccio, Leonardo Da Vinci, Michael Angelo, Titian, Raphael] Baroque Period,Rembrandt,Bernini,Caravaggio,WhatisRococo?

UNITIV

Protohistoric Period - Indus Valley Civilization , Architecture- Town planning,Privy, Great Bath, Granary, Lothal Key Plan, Sculpture – Bearded Man, Dancing Girl,Seals. Buddhist art – structures by Ashoka, Stupa, Stambha, Vedikas, Toranas. AjantaandEllora.

South Indian Temples –Rathas at Mamallapuram, Tanjore, Brahadeeswaratemple,MaduraiMeenakshiTemple.AdventofModernArt,Contemporary IndianArt,IntroductiontoBengalSchool. METHODOLOGY:

Theoretical inputs through classroom lectures and group exercises coupledwith A/Vscreening,analysisofartthroughages.

REFERENCE:KEYTEXT

1. EdithTömöry(1989)AHistoryofFineArtsinIndiaandtheWest2. HelenGardner(1926)Gardner'sArtThroughtheAges

1. OUPIndia,B.N.Goswamy(5Feb2018)OxfordReadingsinIndianArt2. SusieHodge(September6,2016)ArtinMinutes

E-SOURCEhttp://content.inflibnet.ac.in/data-server/eacharya-documents/548158e2e41301125fd790cf_INFIEP_72/94/ET/72-94-ET-V1-S1__ic-25-lec.pdfhttps://www.history.com/topics/renaissance-arthttp://cks.in/wp-content/uploads/2012/10/06_Visual-Culture.pdfhttp://ncert.nic.in/ncerts/l/kefa106.pdfhttp://content.inflibnet.ac.in/data-server/eacharya-documents/548158e2e41301125fd790cf_INFIEP_72/94/ET/72-94-ET-V1-S1__ic-25-lec.pdf’RECOMMENDEDREADING

1. ElkeLindaBuchholz,SusanneKaeppele,KarolineHille, IrinaStotland ,GerhardBuhler(1Nov2007)Art:AWorldHistory

2. AnilRaoSandhyaKetkar(2Jan2017)TheHistoryofIndianArt***FieldStudytoSanthomeCathedral-EarlyChristianArtandArchitecture,St.ThomasMountChurch–ChristianArt,Mamallapuram–Rathas,ShoreTemple,RockCutSculptures,SenjiFort–IndianArchitecture.

ARTANDDESIGNSTUDIES

CODE: CREDITS:6IYEAR–ISEM–ALLIEDI-P HOURS:6OBJECTIVE:

Ø ToprovideknowledgeonbasicsofdrawingØ TounderstandandutilizetheskillswithdifferentmaterialsØ Towidentheperspectivesonprinciplesofdesign,typographyandcampaigndesign

BasicsofDrawing:LineStudy-StraightLine,Zigzag,CurvesandCircles,Spiral,Knots,Waves. Shapes and Forms – 2D to 3D Drawing (Objects, Still Life, Leaves andTrees).ShadingTechniques-Hatching,CrossHatching,Stippling,Scumbling,SmudgingandScribbling.ElementsofArt–Dot,Line,Shape,Form,Value,Colour,Texture.UNITII

Material Studies – Pencil, Pastel, Poster, Acrylic,Water Colour, Indian Ink andPen,Charcoal.StillLife,PrinciplesofStillLife.UNITIII Colour Study - Understanding Colours, Primary, Secondary, Tertiary Colours,Colour Wheel. Understanding Space, Colour, Light, and Shade through LandscapeStudies. Principles of Design - Balance, Proportion, Rhythm, Harmony, Perspective,Composition,Movement,Unity.UNITIV

Typography:FontFamily–SerifandSansSerif.Arial,TimesNewRoman,Impact,ComicSans,Gothic,Calibri,MonotypeCorsivaandFreeStyling.

DesignandTypesofLogo,VisitingCard,LetterHead,Poster,Brochure,Banner,Dangler,Bunting,PrintAd,PackageDesign,Mascot.

METHODOLOGY:• Extensivestudiodemonstrationsandpracticalsessions[IndoorandOutdoor]• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

independentlyandsubmittingtheirworkontheassigneddates• Recurrentobservationsandcriticismswillbedoneandguidedaccordingly

REFERENCE:KEYTEXT

1. Guptill Arthur (1984) Free Hand Drawing Self-Taught. Watson Guptill Publication,Newyork.

2. PaperPeonyPress (October27,2017)LetteringandModernCalligraphy:ABeginner'sGuide:LearnHandLetteringandBrushLettering.PaperPeonyPress.

1. WalterFosterCreativeTeam(September1,2005)ArtofBasicDrawing:Discoversimplestep-by-steptechniquesfordrawingawidevarietyofsubjectsinpencil-Collector'sSeries.WalterFosterCreativeTeam.

2. PundalikVazeTheArtofShadingNatureandLandscape.JyotsnaPrakasanPublications.E-SOURCEhttp://helloartsy.com/https://practicaltypography.com/what-is-typography.htmlhttp://learning.gov.wales/docs/learningwales/publications/130424-art-and-design-guidance-en.pdfhttp://www.aproged.pt/biblioteca/handbookofdrawing.pdfRECOMMENDEDREADING

1. Basicsoflightingandshading2. Basicsofstilllifeandlandscapesdrawing3. TheBigAwesomeBookofHand&ChalkLettering

ESERECORDWORKSUBMISSIONDETAILS

Record should contain at least TWObest exercises, submitted as assignments,whichshouldbeapprovedbytheSubjectIncharge.

Eachofthetopicsshouldhavewrittenbriefs,scribblesandfinalartwork.Cuttingandpasting work for advertisements must be done with design elements (logos, illustrations,lettering,etc.)createdbythestudentsindividually.(Cuttingandpastingfrommagazineoranyothersecondarysourceswillnotbeallowed).

CONTENT1. Basicsoflinedrawing-StraightLine,Zig-Zag,Curves,Circles,Spiral,Knots,Waves2. Typesofshadingtechniques-Hatching,Crosshatching,Scumbling,Stippling,

Smudging,Scribbling3. Shapetoform4. Colourwheel5. Landscapewithdifferentmedium6. Stilllifewithdifferentmedium7. Typography-FontFamilyandCreativeFonts8. LogoDesign9. VisitingCard10. Banner11. Letterhead12. Dangler13. Poster14. Brochure15. PrintAd16. Bunting17. PackageDesign18. Mascot.

BASICSOFVISUALCOMMUNICATION

CODE: CREDITS:2IYEAR–ISEM–GC -T HOURS:4OBJECTIVE:

Ø Togiveanoverviewtovisualcommunication.Ø To expose the students to the opportunities available for careers in visual

communicationcourse.

UNITINeed for communication. What is communication? Communication as process

Communicationmodels.Non-verbalcommunication.Communicationandcommunity.

UNITIIMeaning of messages. Connotation and Denotation. Culture. Codes, levels of

communication:technical,semantic&Pragmatic.

UNITIIIOrientation to drawing – different tools of drawing, pencil sketches,

watercolours,paintings-mixedmedia.

UNITIVPrintmediumillustrationtechniques,principlesofdesign,designfundamentals

for layout.Film&Television.Characteristicsofdifferentmedia.Approachestodesign.Elementsofdesign,shape,space,colour,texture,formetc.Principlesofdesign:rhythm,content,Balance.

Basicsofgraphicdesign,elementsofgraphicdesign, theprocessofdevelopingideasverbalvisuals&combination.Visualthinking.Materialandtools.METHODOLOGY:

Classroom exercises coupled with practical exposure to different kinds ofmedium. Lectures, guest lectures, seminars, group discussion, use of print and e-resourcesREFERENCE:ArthurAsa.Bergerseeing is tobelievean introduction toVisualCommunicationprenticehallpublications–1976

SEMESTERII

HISTORYOFMEDIA

CODE:CREDITS:4IYEAR-IISEM–MAJOR-T HOURS:4OBJECTIVE:

Ø TointroducethevariousFolkMediaandTraditioninIndiaØ TounderstandtheriseandgrowthofmediathroughgenerationsØ Tocomprehendtherecenttechnologiesanditsusage

EmergenceandDevelopmentofFolkMedia,TraditionalFolkMedia–Meaning,Characteristics, Its difference from Mass Media, Different Forms of Folk Media:Tamasha,Pawada,Keertana,Yakshagana,Therukoothu,Nautanki,Jatra,Bhavai,RamlilaandRaslila,Puppetry:FormsInDifferentStates.OraltoElectronicMedia.

UNITII

EmergenceandDevelopmentPrintMedia.AdventofPrintingPressinIndiaandNewspaper,FormsandGenres,NewTrends,AdvantagesandDisadvantages

UNITIII

Emergence and Development of Radio as a Medium of Mass Communication,FormsandGenres,NewTrends.FMRadio,SatelliteRadio, InternetRadio,CommunityRadio,VisualRadio.UNITIV

EmergenceandDevelopmentOfTVAsMediumOfMassCommunicationInIndia,StoryOf IndianTVAdventAndGrowthOfSatelliteAndCableTV In India.FormsandGenres,DTH,INTERNET,CHROMECAST,ANDROIDTV.NewTrends.FilmasMediumofCommunication,HistoricalDevelopmentofFilminIndia,RegionalCinema.UNITV

Emergence and Development of SocialMedia, NewMedia Technologies, SocialNetworkingSites,MediaConvergence,InteractiveFeatures.

METHODOLOGY:

TopicswillbetaughtthroughLectures,Assignment,andDiscussionswhichwillbeaidedbySeminars,Debates,BrainStormingSessionsandpublishedmaterials.REFERENCEKEYTEXT

1. AsaBriggsandPeterBurke(14December2001)ASocialHistoryoftheMedia:FromGutenbergtotheInternet.3rdEdition

2. NadiqKrishnaMoothy(1966)IndianJournalism.Prasaranga,UniversityofMysore.

PRINTSOURCE1. ChatterjeeP.C.(1990BroadcastinginIndia.Sage,NewDelhi.2. LuthraI.I.R(1986)IndianBroadcasting.PublicationsDivision,NewDelhi.3. Wendy Hui Kyong Chun, Anna Watkins Fisher, Thomas Keenan (21 Sep 2015) New

Media,OldMedia:AHistoryandTheoryReader4. WouterdeBeen,P.Arora,M.Hildebrandt(1Jan2015)CrossroadsinNewMedia,

IdentityandLaw:TheShapeofDiversitytoCome

E-SOURCE:https://ipfs.io/ipfs/QmXoypizjW3WknFiJnKLwHCnL72vedxjQkDDP1mXWo6uco/wiki/List_of_Indian_folk_dances.htmlhttps://mcluhangalaxy.wordpress.com/2015/06/09/the-3-eras-of-communication-according-to-mcluhan-innis/RECOMMENDEDREADING:

1. KevalJ.Kumar(2012)MassCommunicationinIndia.4thEdition2. HenryJenkins(1Sep2008)ConvergenceCulture:WhereOldandNewMediaCollide3. HelmutKipphan(2001)HandbookofPrintMedia:TechnologiesandProductionMethods

WRITINGFORMEDIA

CODE: CREDITS:5IYEAR–IISEMMAJOR-P HOURS:6OBJECTIVE:

Ø TodevelopthewritingskillsanddifferentformatsformediaØ TopublicizethethoughtsindiversemediaplatformsØ Toestablishthecommandoverlanguageusingmedia

Introduction to writing, History and Process of Word making and change ofmeaning, perspective writing, Effective Writing, Types of Writing – Expository,Descriptive, Persuasive, narrative, Usage of Punctuation marks, Writing for MassAudience.MicrosoftOffice-Word

UNITII

NEWSWRITING:Whatisnews?Newsvalues,Differentkindsofthenews,sourceof news, layout of a Newspaper, organizational structure of the newspaper industry,kindsofreporting.Differencebetweenfeature,articleandeditorial.NewsWriting:5Wsand 1H, the inverted pyramid, the chronological story, the composite story, featurenews,Columnwriting,editorial.Headlines–types,Newtrends.AdobeInDesign

UNITIII

SCRIPTWRITING: Introduction to script and its formats, Process of scriptwriting-research,premise,synopsis,outline,treatment.Scriptwritingformat–MasterScript, Single Column Format, Two Column Format, Screenplay Format. Scripting forfiction: Story & Plot, Characterization, Three Act Structure. Script for TV, Radio,Documentary,PSA,TVC.CeltexUNITIV

CORPORATE WRITING: Publication Design, Newsletter Preparation, PublicityWriting, Business Letter [Positive News Letter, Negative News Letter, FundraisingLetter, Cover Letter], Email,Memo, Proposal, PressRelease, Report [ProgressReport,InformativeReport,RecommendationReport,BusinessPlan].Blogger,WordPress

WRITING FOR DIGITAL SPACE: Writing Techniques, Sentences, Links, andTables, Meaningful Linking, Effective Illustrations and Design, ContentStrategy,Message,Media,Style,andTone,ConversationsandKeyMessages,PartsandPurposesof a site, Current Platforms - Blogs/ Vlogs, WordPress, Twitter, Facebook, Tumblr,providing credit/courtesy and copyrights, memes, captioning and commenting.Multimediacampaign.SNS.METHODOLOGY:

• Classroominteractionandpresentationswithillustrations• LecturesfromResourcepersonalitiestogivethebigpicture• RecurrentClassprojectswillbeassignedwhichwillbecritiquedandassessed.

REFERENCE:KEYTEXT

1. WalterFox(1Jun2001)WritingtheNews:AGuideforPrintJournalists2. UshaRaman(15Dec2009)WritingfortheMedia3. LajosEgri(1946)TheArtofDramaticWriting:ItsBasisintheCreativeInterpretationof

Human4. GeorgeArnold(25Aug2010)MediaWriter'sHandbook

PRINTSOURCE

1. WilliamZinsser(5Apr2016)OnWritingWell:TheClassicGuidetoWritingNonfiction2. ChristopherRiley(2005)TheHollywoodStandard:TheCompleteandAuthoritativeGuide

toScriptFormat3. JohnTruby(30October2007)TheAnatomyofStory:22StepstoBecomingaMaster

Storyteller4. RobertW.Bly(4APRIL2006)TheCopywriter'sHandbook:AStep-By-StepGuideTo

WritingCopyThatSells.3rdEdition E-SOURCEhttps://www.grammarly.com/blog/x-of-the-basic-grammar-rules/https://www.englishgrammar.org/rules-review/https://coschedule.com/blog/how-to-write-for-social-media/https://linkhumans.com/sweet-retweets-how-write-social-media-sookio-tips-video-smlondon/http://grammar.yourdictionary.com/grammar-rules-and-tips/basic-english-grammar-rules.htmlRECOMMENDEDREADING

1. RamakrishnaReddyWriteEffectiveEmailsatWork:6KeysThatTake5MinutesorLessESERECORDWORKSUBMISSIONDETAILS

• EachstudentwillhavetocompleteSetA&BSetA-(All)1. Writinganargument[Wordlimit/Genre]2. Article–Hard/SoftNews,Editorial,Column,Feature.3. ScriptWriting-PSA/ShortFilm/TVC-3each4. CorporateWriting–PressRelease/RecommendationLetter

SetB(Any2)1. Digitalstorywriting2. Photovoice–Photoswillbeprovidedtothestudents3. Memecreation-Photoswillbeprovidedtothestudents4. Samemessageindifferentplatforms

BASICSOF2DILLUSTRATION

CODE: CREDITS:6IYEAR–IISEM–ALLIEDI-P HOURS:6OBJECTIVE:

Ø ToprovidethestudentswithanunderstandingofhumananatomyØ TodeveloptherenderingskillsofhumanfiguresinvariousartmaterialsØ Toenablethemtovisualizeandcreatestoryboards

Basic Anatomy Structure – The Basic Figure, Pelvis, Legs and Knees, Ribcage,Belly Button, Shoulders, Arm, Wrists and Hands. The Basic Profile- Spine in Profile,RibcageandLegsinProfile,ArmsinProfile,ProportionReminders.

UNITIIStudy of Head and face - Proportions of the Face, The Features- Eyes andEyebrows,Detailsof–Eyes,Nose,Lips,Ears.LookingUp,LookingDown,AndTurningSideways.Views:frontprofile,onethird,sideviewandbackview.Studyofhandandleg-Basics,Proportions,RangeofMotion,Shapes.UNITIII

Basic Animation Structures, Draped Figure In Space – Poses: Standing, Sitting,andReclining,FiguresinAction,FiguresinComposition,StickFigures,RetroCharacters.

UNITIV

PerspectiveDrawing–Types,2dFigures-MatchStickFiguresConceptBased.

UNITVStoryboard – Figures through simple lines, Simple Illustrations and Concept

Based,comicstrip,GraphicNovel,FlipBook.METHODOLOGY

• Extensivestudioworkandoutdoorstudieswithdemonstrations.• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

independentlyandsubmittingtheirworkontheassigneddates• Recurrentobservationsandcriticismswillbedoneandguidedaccordingly• AudioVisualmaterialswillbescreenedforbetterunderstanding

REFERENCE:KETTEXT

1. Bridgman B. George (1962) The Book Of A Hundred Hands, Dover Publications, NewYork.

2. Buchan Jack and Baker Jonathan (1995), Step By Step Art School Portraits, Hamlyn,Britain.

PRINTSOURCE

1. RaynesJohn(1979),HumananatomyfortheArtist,Hamlyn,London.2. JohnHart (November 1, 2007) The Art of the Storyboard: A Filmmaker's Introduction.

SecondEdition

RECOMMENDEDREADING:

1. GeorgeB.BridgmanConstructiveAnatomy(June1,1973)AnatomyforArtists2. WilliamMaughan(1Jan2004)TheArtist'sCompleteGuidetoDrawingtheHead3. Craig Attebery (29Mar 2018)The Complete Guide to Perspective Drawing: FromOne-

PointtoSix-Point E-SOURCE:http://www.scott-eaton.com/outgoing/books/George-Bridgman-Constructive-Anatomy.pdf https://design.tutsplus.com/tutorials/human-anatomy-fundamentals-basics-of-the-face--cms-20417 https://www.thoughtco.com/drawing-the-head-and-neck-guide-1123146 http://www.floobynooby.com/pdfs/gesturedrawingforanimation.pdf http://www.floobynooby.com/pdfs/Perspective_Drawing_Handbook-JosephDAmelio.pdf https://mahithinsidious.files.wordpress.com/2012/01/reference-book_1.pdf ESERECORDWORKSUBMISSIONDETAILS

Record should contain at least TWObest exercises, submitted as assignments,whichshouldbeapprovedbytheSubjectIncharge.

Eachofthetopicsshouldhavewrittenbriefs,scribblesandfinalartwork.

CONTENT1. BasicAnatomyStructure2. Headindifferentviews3. Threetypesof–eyes,nose,ears,lips.4. Handandleg–rangeofmotion.5. Basicanimationstructures.6. Recreationwithposes.7. Drapedfigureinspace.8. Retrocharacters9. Perspectivedrawing-onepoint,twopoint,threepoint.10. Stickfigures11. Flipbook12. Storyboard–withcartooncharactersandwithoutcharacters.

SEMESTERIII

BASICPHOTOGRAPHY

CODE: CREDITS:4IIYEAR–IIISEM–MAJOR-P HOURS:4OBJECTIVE

Ø ToequipthestudentswithbasicsofphotographyØ TounderstandtheprocessofproducingtherightphotoØ TogivethemexposuretovarioustypesandformsofPhotography

UNITI Photography- Fundamentals, History – early experiments and developments,HumanEyeandcamera,Camera–historyandtypes,Filmsanditstypes,WorkingofaD/SLR–Operations,ModesandAdvantages.UNITII

Features of Camera, Lens and its types, Functions of a Camera - Exposure,Aperture,Shutter, ISO.DepthofField,ActionControl,Sensitivity.CameraAccessories:TypesandUsageofFilters,LightMeasuringDevices,Tripods.FileFormats–Converters.DigitalStorageDevices–CableandCards.UNITIII

StudyonLighting,IndoorLightingTechniques-KeyLight,FillLight,BackLight,RimLight,KickerLight,BackgroundLight.LowKeyandHighKey.LightingEquipment’s,ElementstosupportLighting,OutdoorLighting.ColourTemperature.UNITIV Composition and Framing Techniques, Rule of Thirds, Angle of View, LeadingLines, Negative Space, Golden Triangle, Golden Spiral, Balance, Symmetry, patterns,Texture,RuleofOdds,Colours.GenresofPhotography–Panorama,Silhouette,Cameo,Black and White, Montage, HDR, Macro, Miniature, Stop Motion, Bulb Mode, LightPainting, Candid, Photo- Journalism, Photo-features, Photo-essays, Product, Industrial,Abstract, Portrait, Sports, Food, Travel, Street, Bokeh, Event, Time Lapse, Hi Speed,Conceptual.UNITV Planning a shoot- Indoor and Outdoor, Budgeting, Set props. Image editing -manipulationofimage,framing&trimming,Writingcaptions,PanoramaStitch,Specialeffects techniques, Colour profiles, colour management, layout design. Printingmaterialsandtypes. METHODOLOGY:

• Classroomlecturesfortheoreticalinputscombineswithdemonstrations.• Fieldvisitforstudentstoapplyandexperience• Guestlecturesaccompaniedwithaudiovisualmaterials

ESERecordWorkSubmissionDetailsEachtopicshouldhave10imageseachincolour&black&white.Besttwoimagesineachtopichastobeaddedinthealbum(1colour&1B&W).Thealbumshouldcontainminimumnumberof40images(8X12inches)coveringalltopics.AlbumType:Synthetic.

1. Lights–Key,Fill,Background,Backlight,lowkey,highkey 2. Stilllife-Portraits-Indoor&Outdoor|Landscape|Silhouette|Product–Indoor

Freeze 6. Panorama|Montage|Specialeffects

REFERENCE: KEYTEXT

1. MichaelLongford,BasicPhotography;Londonfocalpress 2. JohnHedgeco(1979)CompletePhotographyCourse,firesidebook,NewYork. 3. Digitalphotography,AStep-by-StepGuideandManipulatingGreatImagesbyTomAng

MitchellBeazley. 4. O.P.SharmaPracticalPhotography–Hindpocketbooks.

PRINTSOURCE

1. RichardZakia,LeatieStroebel(1993)TheFocalEncyclopediaofPhotographyFocalpressbaston,London.Thirdedition.

2. PeterKBurian(2001)MasteringDigitalPhotographyandImagingPublisherSybex.USA.Firstedition.

3. JohnHedgecoe(1999)ThePhotographer’sHandbook.AlfredA.KnopfPublisher 4. RogerHicksandFramesSchultz(2002)InteriorShotsRotovision,Switzerland. 5. JosephA.Iippolito(2003)UnderstandingDigitalPhotography.ThomsonDelmar

Learning,USA 6. CatherineJamieson/SeanMcCormick(2005)DigitalPortraitPhotographyandLighting:

TakeMemorableShotsEveryTime.WileyJamiesonandMcCormick,London. 7. MitchellBearley&JohnHedgeese(2005)NewIntroductoryPhotographyCourse

E-SOURCEhttps://www.photography-basics.com/history-of-the-camera/http://photodoto.com/camera-history-timeline/RECOMMENDEDREADING(magazines)SmartPhotographyBetterPhotographyNationalGeographic

MANAGEMENTANDMARKETINGFORMEDIA

CODE: CREDIT:4IIYEAR-IIISEM-MAJOR-T HOURS:4OBJECTIVE

Ø TohelpthestudentscomprehendthebasicconceptsofmanagementØ Toacquiremanagementandmarketingskillsforeffectiveexecutionintheindustry.Ø Tostudydifferentkindsofmediaownershippatternsandpolicies.

An overview of electronicmedia, India’s Creative industry.Management- rolesand functions, Principles of management, levels of management. Managing mediaorganization –planning, coordination, motivation, control, decision- making,departmentalization,PolicyMaking,Leadershipqualities.UnitII

Personnelmanagement-Hiring process, Interviewing orientation, Performancereviews, Legal issues in personnelmanagement. Labour issues:Workingwithunions,other labour law. Media regulations, foreign equity and FDI in Indian media,Convergenceofmedia.UnitIII

Ownership-Definition&Concept;Licensing&Franchising;Rules&RegulationsMonopolies, Oligopolies, Conglomerates, Mergers, & Acquisitions. Mass-MediaownershippatterninIndia-SoleProprietorship,PrivateLimitedCompany,Partnership,cross media ownership, Vertical Ownership Pattern, Employee Ownership Pattern,Trusts,Cooperatives,ReligiousInstitutions&Franchises.UnitIV

Marketing- definition; Characteristics, Principles & Types of Marketing;Marketing Mix- concept & elements; Promotion Mix, Marketing - Globalization &Glocalization, Consumer Behaviour; Retail and Service Marketing, New trends inMarketing- Social media marketing; Corporate social responsibilities – Greenmarketing-socialmarketingandotherconcepts.UnitV

Media Planning- Media selection, scheduling, Space and Time Buying; CostConsiderations; theRoleof aMediaPlannerandaMediaBuyer;MediaTrends. Salespromotion-meaning,purpose,toolsandtechniques;StrengthsandLimitationsofSalesPromotion,OrganisingconsumerSalesPromotion;TradePromotions.RecentTrendsinsalespromotion.METHODOLOGY:

Theoreticalinputswillbegiventhroughlectures.Thestudentswillbeaskedtodocasestudiesondifferentmediaorganisation.

REFERENCE:KEYTEXT

1. VanithaKohli-Khandekar(2013)TheIndianMediaBusiness,Fourthedition,SAGEpublications,India.

2. AlanB.Albarran(2012)ManagementofElectronicMedia(4thEdition),WadsworthPublishing,

3. Kotler,PhilipMarketingManagement.PrenticeHallofIndiaPublications,NewDelhi.PRINTSOURCE

1. PeterBlock(2001)Managinginthemedia.Focalpress.2. GillianDoyle(2002)MediaOwnership,Sage,London3. PeterK.PringleandMichaelF.Starr(2006)ElectronicMediaManagement,Elsevier4. RajanSexena(2003)MarketingManagement,TataMcGraw-Hill.

E-SOURCEhttp://www.journogyan.com/2017/03/media-ownership-patterns.htmlhttp://www.thehoot.org/resources/media-ownership/media-ownership-in-india-an-overview-6048http://www.businessmanagementideas.com/personnel-management/personnel-management-meaning-functions-and-principles/6248http://www.casestudyinc.com/Coffee-Day-Brand-Strategy-IndiaRECOMMENDEDREADING:PaulAArgentiCorporatecommunication,-McGraw-hillInternationaleditionRichardGates(2013)ProductionManagementforFilmandVideo,ThirdEdition,FocalPress,London.

COMPUTERGRAPHICS

CODE: CREDITS:4IIYEAR–IIISEM-MAJOR-P HOURS:4OBJECTIVE

Ø ToacquireknowledgeingraphicdesignthroughsoftwareØ Todevelopanunderstandingoftwodimensionaldesignthroughpracticalexercises.Ø Tocreateconceptualdesignsfordifferentorganisations

UNITIBasicconceptofAdobePhotoshop,FileFormat,ColourMode,Toolsbar,Layerspalettes,Optionsbar,MenuBar.UNITII

Image Editing-Digital, Retouching, Cloning, Colour Correction, Cropping,Morphing,Manipulation,Curing.

UNITIII

BasicconceptofIllustrator,Fileformat,ColourMode,Toolsbar,Palettes,Optionsbar,MenuBar.

UNITIV

Redesign different types of Industry logos, business card, brochures, poster,Paperworkforlogodesigningbusinesscard,spokecharacter

Design the following for an Advertising Agency, GovernmentOrganisation andCorporate Industry-Logo,BusinessCard,LetterHead,Brochures,Posters, Invitations,PackageCover,CDLabel&CDCoverandSpokesCharacter.

METHODOLOGY• ExtensiveStudioworkwithsoftware• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

REFERENCE:KEYTEXT

1. AdobeSystems(2010)Visualdesign,foundationofdesignandprintproduction2. TimothySamara(2007)DesignElements,AGraphicStyleManual

PRINTSOURCE:

1. GraphicDesignSchool: "AFoundationCourse forGraphicDesignersWorking inPrint,MovingImageandDigitalMedia"Paperback–1Feb2017

2. byDavidDabner(Author)E-SOURCE:https://helpx.adobe.com/in/photoshop/tutorials.htmlhttps://www.lynda.com/https://www.tutpad.com/illustrator

RECOMMENDEDREADING:1. DigitalArts2. CreativeReview3. Mint4. CreativeGaga

ESERECORDWORKSUBMISSIONDETAILSRecordshouldcontainONEofthebestexercisessubmittedasassignmentsapprovedby

theSubjectIncharge.

Record

1. DigitalPainting2. ImageEditing3. LogoDesign4. VisitingCard5. Banner6. Letterhead7. Poster8. Brochure9. PrintAd10. PackageDesign11. Bookcover12. Calendar13. Certificate14. Mascot

MEDIATHEORIESCODE: CREDITS:4IYEAR–IIISEM–OPTIONALALLIED-T HOURS:4OBJECTIVE

Ø ToprovideaninsighttothestudentsofvariousMediaTheoriesanditsusesØ ToanalyzeandcomprehendtherecenteventsinregardtothetheoriesØ TofindouttheassociationbetweendifferenttheoriesandapplytheminMedia

Introduction to Communication Theory: Magic Bullet or Hypodermic NeedleTheory of Communication, Two Step Flow Theory, Agenda setting theory, AlbertBandura’sSocialLearningTheory.UNITII

Cultural Communication: Cross Cultural Communication, Cultivation Theory,CulturalIdentityTheory,Face-NegotiationTheory,ModernisationTheory,MutedGroupTheory, The Spiral of Silence Theory,Marxist Theory of Alienation, Catharsis Theory,MaleGazeTheory.UNITIII

MassCommunication:AuthoritarianTheory,DeFleurModelofCommunication,Media Dependency Theory, Normative Theory – Four Theories of the Press, SocialResponsibilityTheory,Usesandgratificationtheory.UNITIV

OrganisationalCommunication:ContingencyTheory,OrganisationalInformationTheory, Theory X and Theory Y. Westley and MacLean’s Model of Communication,MediaDependencyTheory,GateKeepingTheory.UNITV

Technical Communication: Diffusion of Innovation Theory, Media MalaiseTheory, Rorschach Experiments, Displacement Effect Theory, Gender and Media,InoculationTheory,KnowledgeGapTheory,DigitalDivide.METHODOLOGY:

Topicswillbetaughtthroughlecture,Seminars,RolePlay,AssignmentsandDiscussions,Debates,BrainStormingSessions,A/VContentandpublishedmaterials.REFERENCE:KEYTEXT

1. RobertS.Fortner,P.MarkFackler(31March2014)TheHandbookofMediaandMassCommunicationTheory

PRINTSOURCE1. SvenWindahl(2009)Usingcommunicationtheory2. PaulA.TaylorandJanLI.Harris(2008)CriticalTheoriesofMassMedia:ThenandNow,

OpenUniversityPressE-SOURCEhttps://www.researchgate.net/publication/248070741_Theories_of_the_Media_Theories_of_Societyhttp://ocw.jhsph.edu/courses/ISBT/PDFs/Session_13_Storey2010.pdfhttp://www.communicationstudies.com/communication-theorieshttp://open.lib.umn.edu/communication/chapter/15-2-functions-and-theories-of-mass-communication/RECOMMENDEDREADING

1. DavidHolmes(2005)Communication Theory: Media, Technology, Society

MEDIAPSYCHOLOGY

CODE: CREDITS:4IIYEAR–IVSEMESTER-OPTIONALALLIED-T HOURS:4

OBJECTIVE

Ø ToprovideanunderstandingresearchinmediaØ ToelaborateontheprinciplesandtoolsformediaresearchØ Toanalyseandinvestigatethemediacontent

UNITIEvolutionofPsychology,DefinitionofPsychology,BranchesofPsychology,Media

Psychology – Definition, scope and objectives, Psychology and Media – An uneasyrelationship ResearchMethods inMedia Psychology. Freudian Principles –Mind andMedia.BehaviouralandSocialScience:ArousalTheory,AttachmentTheory,AttributionTheory.UNITII

RoleofPsychologyinMedia,Memory-Definition,Informationprocessingmodel,Law of one price [LOP], Thinking -Definition, Lateral thinking and creative thinkingPerception–VisualandDepthperception,Cognitiveandbehaviouraleffectsofmedia.Focusonprint,interactivemediumandwebadvertising.UNITIII

PsychologicalEffectsandInfluenceofMedia,PersonalityTheories-Traittheory,Cognitivetheory,PsychoanalyticaltheoryandBehaviourtheoryandtheirrelevanceinmassmedia.UNITIV

Social Influence - Definition, conformity, compliance, obedience andindoctrination). Effects ofMedia Violence. Effects of pro-socialmedia.Media use andinfluenceduringadolescence.UNITV

Roleofmediainattitudeformation,Persuasion,PrejudiceGenderrepresentationinmedia,Representationofminoritygroups,Mediarepresentationofdisability,Mediarepresentationofmentalhealth,AudienceparticipationandrealityT.V.METHODOLOGY:Topicswillbe taught throughLectures,Assignment, andDiscussionswhichwillbeaidedbySeminars,Debates,BrainStormingSessionsandcasestudies.REFERENCE:KEYTEXT

1. RashmiGahlowt(2014)IntroductiontoMediaPsychology2. Karen E. Dill, The Oxford Handbook of Media Psychology 3. ChristopherJ.Ferguson(30Sep2015)MediaPsychology101

PRINTSOURCE1. DavidEagleman(7Apr2016)Incognito:TheSecretLivesofTheBrain(Canons)2. NicholasCarr(27May2011)TheShallows–WhattheInternetIsDoingtoOurBrains

E-SOURCE:ftp://gftp.ga/The%20All-Embracing%20Library/INVESTIGATION/INFORMATION%20WARFARE/MEDIA/Media%20Psychology%20-%20David%20Giles%202003.pdfhttps://www.hogrefe.ch/fileadmin/user_upload/global/journals/Hogrefe_Publishing/Journal_of_Media_Psychology/JMP_Media_Kit_2017.pdfhttp://www.himpub.com/documents/Chapter1040.pdfRECOMMENDEDREADING

1. SandiMann,CrackingPsychology2. DeanBurnett(24 May 2017) The Idiot Brain

PRESENTATIONSKILLS

CODE: CREDITS:3IIYEAR–IIISEMESTER-IDE HOURS:4OBJECTIVE:UnitI

Introduction to non-verbal communication - Kinesics,Haptics, proxemics, Paralanguage.UnitII

Mainaspectsofbodylanguage,dimensionsofbodylanguage,approachestotheinterpretationofbodylanguage.UnitIII

Presentationskills-Planningandstructuringapresentation,creatingvisualaidsUnitIV

Situationalpresentation-Roleplay,interviewskillUnitV

Public speaking- type of communication, effective communication, delivering apresentation.Methodology

• Thesubjectwillbehandledinaninteractivemanner• The studentwill be given a lot of exercisewhere theywill analyzed on their

communicativeandpresentationskills

Reference1. AhaKaul,theeffectivepresentationtalkyourwaytosuccess,responsebooks,20052. HedwigLewis-Bodylanguage,responsebook,19983. PeterUrsbender,Dr.RobertA.Tracz,Secretsoffacetofacecommunication,2001

SEMESTERIV

FILMSTUDIES

CODE: CREDITS:4IIYEAR–IVSEMESTER-MAJOR-T HOURS:5OBJECTIVE

Ø TodevelopanunderstandingoffundamentalsoffilmstudiesØ Toappreciatetheprocessbehindthecreationoffilmsandinduecoursecritiquethefilm

itselfØ To bring out the influence created by Films and to study its elements, impact and

relevanceworldwide

UnitIHistory of cinema, Lumiere Brothers, Magic Lantern, George Méliès.

CharacteristicsofCinema.Filmforms-Narrative,ExperimentalandDocumentary,FilmStructure.Unit:II

Major Film school and movements- , German expressionism (1919-1924),French Impressionism and Surrealism (1917-1930), Soviet Montage (1924-1930),Italian neo-realism (1942-1951), Avant Garde (1950), The French New wave (1959-1964). Development of Classical Hollywood cinema, Japanese cinema. Cinema in thethirdworld. Film Theories - Post-Modernism, Russian Formalism, Auteur, Apparatus,Feminist,Marxist,Psychoanalyst.Unit:III

IndianCinemaoriginanddevelopment,Silenttotalkies.FilmGenres-Westernfilmgenres,Indianfilmgenres,SouthIndianfilmgenres.Cinema&Semiotics,Mise-en-scene-realism, aspects of mise-en-scene- Setting, Costume and makeup, lighting,expression,spaceandtime,framingandcomposition(camerashotsandangles).

UnitIV

Filmcategories and itsduration, Fundamentalsof film sound, functionsof filmsound, Theatre Sound System Theatre sound system, Editing Grammar, Censorship.Indian&WorldFilmFestivalsandawards.UnitV

DetailedFilmanalysis,FilmAppreciation,Review/Criticismformat.***Alfred Hitchcock, Akira Kura ova, Victorian De Sica, Adour Gopalakrishnan, Satyajit Ray,DavidLean,Balachandar,BaluMahendra,BharathiRaja,ManiRatnam,GautamVasudevMenon,ChristopherNolan,RamGopalVerma,StevenSpielberg,PARanjith,RameshSippy.METHODOLOGY:

Theoreticalinputsthroughlecturesandgroupdiscussions.Studentswillbeexposedtoclassicmoviesindifferentlanguagesandaskedtoappreciateandcriticise.REFERENCE:KEYTEXT

1. ErickbarnouwandS.Krishnaswamy(1986)IndianFilm,NewDelhi:Oxford,2. ChidanandaDasGupta(1996)Thepaintedface:India’sPopularCinema.1,Bombay,

OxfordUniversityPress3. CinemainIndia,Bombay,NFDC,1987-1991.4. Lester,David(2014),AnIntroductiontofilmgenres,W.W.Norton&Company,Inc.NY.

PRINTSOURCE

1. Basu,DD(2003)LawofthepressinIndia,PrenticeHallofIndia.2. NeelamalarM,(2009)Medialawandethics,PrenticeHallofIndia.

E-SOURCEhttps://www.timetoast.com/timelines/film-studieshttps://filmstudiesforfree.blogspot.in/2012/04/timeline-of-historical-film-colors-now.htmlhttps://www.youtube.com/watch?v=AhIbI_URhcohttp://www.elementsofcinema.com/directing/mise-en-scene-in-films/https://www.lightsfilmschool.com/blog/mise-en-scene-in-film-afkhttp://www.elementsofcinema.com/film_form/FILM-FORM.htmlRECOMMENDEDFILMS

BusterKeaton:TheGeneral(1926)CharlesChaplin:ModernTimes(1936)JohnFord:TheGrapesofWrath(1940)Orsonwelles:CitizenKane(1941)VittorioDeSica:BicycleThieves(1948)AkiraKurosawa:Rashomon(1950)Bresson:TheDiaryofaCountryPriest(1951)AlfredHitchcock:RearWindow(1954)SatyajitRay:PatherPanchali(1955)StanleyKubrick:ThePathsofGlory(1957)Hitchcock:Vertigo(1958)SatyajitRay:Charulata(1964)SergioLeone:TheGood,theBadandtheUgly(1966)StevenSpielberg:Duel(1971)AndreiTarkovski:Solaris(1972)FrancisCoppola:GodFather(1972)Milos:Theonewhoflewoverthecuckoo’snest(1975)AdoorGopalakrishnan:Kodiyettam(1977)AnandPatwardhan:BombayOurCity(HamaraShehar)(1985)ManiRatnam:Nayagan(1987)GiuseppeTornatore:CinemaParadiso(1988)AkiraKurosawa:Dreams(1990)RowdyHerrington:Gladiator(1992)ZhangYimou:RaisetheRedLantern(1992)P.Bharathiraja:16Vayathinile(1977)P.Bharathiraja:Muthalmariyathai(1985)P.Bharathiraja:SigappuRojakkal(1978)P.Bharathiraja:Vedhampudhithu(1987)K.Balachander:ApoorvaRaagangal(1975)K.Balachander:BamaVijayam(1967)K.Balachander:kalki(1996)K.Balachander:ManathilUruthiVendum(1987)K.Balachander:Punnagaimannan(1986)Bharathan:DevarMagan(1992)Frankdarabont:ShawshankRedemption(1994)

SureshKrishna:Baasha(1995)P.C.Sreeram:KurthiPunal(1995)RobertoBenigni:Lifeisbeautiful(1997)MajidMajidi:ChildrenofHeaven(1999)MajidMajidi:TheColorofParadise(1999)KamalHasan:HeyRam(2000)MichaelBay:PearlHarbour(2001)RonHoward:AbeautifulMind(2001)Fernando,Lund:CityofGod(2002)SundarC:AnbeSivam(2003)AkiKaurismaki:LeHarve(2011)MichaelHaneke:Caché(2005)MadhurBhandarkar:Page3(2005)MadhurBhandarkar:Fashion(2008)MartinScorcesse:Hugo(2012)AlfonsoCuarón:Gravity(2013)KarthikSubbaraj:Pizza(2012)NightShyamalan:Split(2017)AlfonsoCuaron:Childrenofmen(2006)Selvaraghavan:Pudupettai(2006)JamesCameron:Avatar(2009)Gokul:IdharkkuThaneAsaipattaiBaalaKumaara(2013)RkeyshMehra:BhaagMilkaBhaag(2013)DenisVilleneuve:Arrival(2016)RameshSippy:Sholay(1975)Pa.Ranjith:Madras(2014)Pa.Ranjith:Kaala(2018)Mahendran:MullumMalarum(1978)Mahendran:Uthiripookkal(1979)Mahendran:NenjathaiKillathe(1981)BaluMahendra:Sadma(1983)BaluMahendra:Moondrampirai(1982)BaluMahendra:Veedu(1988)BaluMahendra:Sathileelavatti(1995)

ADVERTISINGANDPUBLICRELATIONS

CODE: CREDITS:4IIYEAR–IVSEM-MAJOR-T HOURS:4OBJECTIVE:

Ø To give a clear picture of how Advertising and PRworks hand in hand in themediaindustry

Ø TointroducethemtodifferentareasofAdvertisingandPRindustry.Ø ToencouragenewconceptsandcampaignsthroughAdvertisingandPRtechniques.

Advertising definition, the AIDA process, functions and types of advertising,Stagesofanadvertisement,lifecycleofaproduct,targetaudience,targetsegmentation,Advertisingagencies-structureandtypes.ClientBrief,CreativeBrief,marketstrategy,advertisingstrategy

UNITII

Introduction, Advertising Copy, Types of advertising copy; Creativity inAdvertising; Copy Testing Methods; Visual Strategies, Art department specialists,Conceptualization& Ideation,Developing a layout. Translation of ideas to campaigns,visualizationdesigning&layout,coywriting–typesofheadlines,bodycopy,baselines,slogans,Logos&trademark

UNITIII

What Is a Brand? Brand management- brand positioning, brand personality,brand Loyalty. Brand Elements, Brands versus Products Brand Knowledge BrandCritics, Sources of Brand Equity, Brand Awareness, Brand Image, Identifying andEstablishingBrand,CaseStudies.

UNITIV

Public relations – definition, nature and scope. Objective and functions of PR,structure of a PR agency and function, Audience – internal, external, public opinion,DifferencebetweenAdvertisingandPR.PR inPrintadvertising, televisionadvertisingandRadioadvertising.EmergingtrendsinPR.

PR communication tools, Crisis Management,. PR planning andmanagement –organizing a PR conference, exhibition, Event Management- Principles of EventManagement; Size, type & category- Sports, Rallies, Wedding & Exhibition; EventPlanning & Developing a mission; Preparing event proposal, Use of planning tools-Protocols,Dresscodes,staging&staffing.PRresearch.ProducingPRmaterials–pressrelease,brochures,newsletters,in-housejournals,promotionmaterials.METHODOLOGY:

TopicswillbetaughtthroughLectures,Assignment,andDiscussionswhichwillbeaidedbySeminars,RolePlay,Debates,BrainStormingSessions,A/VContentandpublishedmaterialstoprovideandenhancethesubjectknowledge.

REFERENCE:KEYTEXT

1. DavidOgilvy(1983)OgilvyonAdvertisingVintageBooks2. J.ThomasRussell,RonLane(1998)Klepnner’sadvertisingProcedure3. DeveshKishore(2012).EventManagement:ABloomingIndustryandanEventfulCareer,

FirstEdition,Har-AnandPublicationsPvt.Ltd.,NewDelhi.

PRINTSOURCE

4. PiyushPandey(2015)Pandeymonium:PiyushPandeyOnAdvertising5. GujaratCo-operativeMilkMarketingFederationLtd(2014)Amul's India:Based

on50YearsofAmulAdvertising6. Jenkins, Frank (1997) Planned Press and Public Relations, International Text Book

Company7. HebertandPeterLloyd,PublicRelation8. SethGodin(24Apr2012)AllMarketersTellStories:TheUndergroundClassic9. GlennAJBowdin(2006)EventsManagement,SecondEdition,Routledge,NewYork10. LynnVanDerWagen(2008).EventManagement:ForTourism,Cultural,Businessand

SportingEvents,FirstEdition,PrenticeHall,UK

E-SOURCE:http://www.ipa.co.uk/Page/What-is-advertising#.WwcVqZq-mHshttp://www.adageindia.in/http://www.ipr.org.uk/https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#6fff629e2a2chttps://www.managementstudyguide.com/public-relations.htmhttps://www.investopedia.com/terms/b/brand-management.aspRECOMMENDEDREADING:

1. BridgetBrennan(13Sep2011)WhySheBuys:TheNewStrategyforReachingtheWorld'sMostPowerfulConsumers

2. GuyKawasaki(Mar2015)ArtofSocialMedia:PowerTips

RESPONSIVEWEBDESIGN

CODE: CREDIT:3IIYEAR-IVSEM–MAJOR-P HOURS:3OBJECTIVE

Ø TocreateyourdesignonagridanddisplayimagesinaflexibleformatØ TounderstandhowmobileconsiderationsimpactdesktopdesignØ Tocreatecontentaccordingtothedevice.

Internet, Concept for LAN & WAN, Web Hosting, Domain Name, Website,Webpage, Homepage, Web Graphic, Web Advertisement, Blog and Vlog. ResponsiveWebDesign,ResponsiveColourSchemesandCustomWebFonts

UnitII

ConceptofWeblayout,Typesofweblayout,Pre-productionworksfordesigningawebsite.ConceptDevelopmentandDesign-ResponsivePageLayout,UsingvectorsinResponsiveDesign

UnitIII

Web layout design, buttons,web banner,web ad, andweb graphics designingthroughAdobePhotoshop/Illustrator

UnitIV

Introduction to dreamweaverCS3, manage site, create new site, create newdocument, insert, modify, Insert media file layout, form, data. , text, favourites.Responsive Forms, Menus with Media Queries, QR/ Bar Code generation, AddingWidgets

UnitVCreatingaWebAppInterface forMobileUsers.Designtwo interactiveWebsite

for government origination and corporate industry, one dynamic web for EducationIndustry.

METHODOLOGY

• Extensivelabworkwithsoftware• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

independentlyandsubmittingtheirworkontheassigneddates• Recurrentobservationsandcriticismswillbedoneandguidedaccordingly• Studentswillbeaskedtodesignwebsites

REFERENCE:KEYTEXTPRINTSOURCE

1. EthanMarcotte(2011)ResponsiveWebDesign2. JoeCasabona,ResponsiveDesignwithWordPress:Howtomakegreatresponsivethemes

andplugins(VoicesThatMatter)1stEdition3. TimKadlec,ImplementingResponsiveDesign:Buildingsitesforananywhere,everywhere

web1stEdition

RECOMMENDEDREADING

1. SteveKrug,Don'tMakeMeThink,Revisited:ACommonSenseApproachtoWebUsability3rdEdition

E-SOURCEhttps://www.ed2go.com/sceducator/online-courses/responsive-web-design?tab=syllabushttps://www.w3schools.com/css/css_rwd_intro.asphttps://smallbiztrends.com/2013/05/what-is-responsive-web-design.htmlhttps://www.awwwards.com/7-essential-books-on-responsive-web-design-you-do-not-want-to-miss.htmlhttps://www.youtube.com/watch?v=MVUZdA5ts4o

ESERECORDWORKSUBMISSIONDETAILS

StudentsshouldsubmitanyFIVEbestWebsites/ApplicationssubmittedasassignmentsapprovedbytheSubjectInchargeinCDFormat.

Record

1. FoodandFashion2. Education3. Governmental/Non-Governmental/Corporate4. Textiles5. Restaurant6. Safety7. Tourism

RADIOJOCKEYING

CODE: CREDITS:4IIYEAR–IIISEM-OPTIONALALLIED-P HOURS:4OBJECTIVE

Ø ToimpartthebasicknowledgeaboutradioanditsfunctionsØ Todevelopthelanguagecommand,fluencyandmodulationØ TocreateatechnicalandcreativeplatformforstudentsinRadioMedium

RadioMedium,HistoryofRadio,Functions&CharacteristicsofRadio,TypesofRadio - Entertainment Radio, Community Radio, InternetRadio, Satellite Radio, LocalRadio,CampusRadio,HamRadio,PAS,andPrivateFMRadiostations.UNITII

Introduction to acoustics – acoustic principles; different kinds of studios;Evolution of radiobroadcast formats; Principles of sound; the broadcast chain;Recording & Transmission systems; Modulation (AM & FM) Antennas, Receivers,Amplifiers, Multi-track recording technique; Mono, Stereo; Recording & EditingConsoles.UNITIII

VoiceCultureExercise,ContentforRadio,SoundRecording,UseofMicrophones,Consolehandling,OBRecordings&LiveShows,Radioaudiencemeasurementssystems-RAM,SMS,IVRSandPhonecalls,Radiobroadcaststyles,ProductionofRadiojingles–Radio Interviews, Radio plays, Radio discussion programmes, Radio Features &Documentaries,RadioNews,Radiovox-pops,Radio actualities.Radio elements, SocialrelevanceandCurrentAffairs..UNITIV

Broadcasting Guidelines, Do’s and Don’ts for an RJ. Content Creation- Conceptdevelopment, Usage of words, Clarity in language, Spontaneity, Voice modulation. Scripting for Program, and Scripts for various Radio Program. ConceptualizationandIdeation:ShowDesigning,Scriptingforradio–typesofscripts,ProgramPlanning.UNITV

Pre-production, Production and Post-production; budgeting, mood mapping,Scheduling, radio marketing, Use of Music database, Drama/ Skits, Advertisements,Promos,Jingles. METHODOLOGY:

• Theorywillbecombinedwithrepeatedpractisesessions• AudioVisualmaterialswillbescreenedforbetterunderstanding• Roleplayingandcontentreplication

REFERENCE:KEYTEXT

1. M.Neelamalar,RadioProgrammeProduction2. P.C.Chattergee,BroadcastinginIndia,SageNewDelhi.3. K.M.Shrivastava,NewsWritingforRadioandT.V.,SterlingPublicationNewDelhi.

PRINTSOURCE

1. BoydAndrew,BroadcastJournalism,FocalPressLondon.2. Programme Making for Radio, First Edition, Routledge3. Modern Radio Production – Production, programming and performance, First Edition,

Laurence King Publishing Ltd, UK4. Robert Mc Leish (2012). Radio Production, Fifth Edition, Focal Press, UK

E-SOURCEhttps://content.wisestep.com/become-radio-jockey/http://radioskills.in/basic-skills-to-become-a-radio-jockey/MannaradioRECOMMENDEDREADING

1. Routledge,Machin,David&Niblock,Sarah,Newsproduction:TheoryandPractice2. U.LBaruah,ThisisAllIndiaRadio,PublicationsDivision.

ESERecordWorkSubmissionDetails-(groupproject-4inagroup)

A group should produce a 15-20 minutes radio programme from the options givenbelowandsubmititinaCDformat

1. RadioJingles(30Secs)2. RadioInterviews(7mins)3. Radioplays(5mins)4. Radiodiscussionprogrammes(6mins)5. RadioFeatures&Documentaries(10mins)6. RadioNews(5mins)7. Radiovox-pops(4mins)8. Radioactualities(3mins)

VIDEOJOCKEYING

CODE: CREDITS:4IIYEAR–IIISEMESTER-ELECTIVE HOURS:4OBJECTIVE

Ø ToimpartthebasicknowledgeaboutTVmediumØ Todevelopthelanguagecommand,fluencyandgesturecontrolØ TocreateatechnicalandcreativeplatformforstudentsinA/VIndustry

Audio/Visual Medium -Theory and History, Acting for the stage, Screen,Modelling,MonoActingandCompering.KnowledgeofCamera,Shots,AnglesandScreenPresence,Multi-Camerasetups,Lighting.BasicsofVideoEditing.

UNITII

Voice -Audition Techniques to understand the power of your voice; to gainknowledge of how to excel in flawless Delivery, Clarity, Diction and Articulation;Dubbingandvoice-overforMoviesandTelevision.

UNITIII

Movement and Dance which includes creative Body Movements, Gestures,Postures, Body Language, VJ routines, Signature styles, Beat, Rhythm and Lip sync.Spontaneity,CurrentAffairs.

UNITIV

VJGenresandFormats,ScriptWriting,TVNewsPresentingTipsandTechniques,Communication,Methods forTV,CompereApproach,CompereStyle,VoiceRecording,Voice Modulation, Screen Test Techniques, Visual Recording, Telepromoter Training,LiveTelecast.

Personality Development - the art of grooming, Survival Skills - TechnicalKnowledgeandSkills–self-promotionandmediaamalgamation.ThebasicsofMakeupandCostumes.Diet,Yoga&Exerciseandself-help–tokeeponefitandactivephysicallyandmentally.METHODOLOGY

• PracticalSessionscombinedwiththeoreticalinputs• AudioVisualmaterialswillbescreenedforbetterunderstanding• Roleplayingandcontentreplication

REFERENCE:KEYTEXT

1. Michael Faulkner (2006). VJ: Audio-Visual Art and VJ Culture, First Edition, Laurence King Publishing Ltd, UK

2. KennedyandDennis (2011).TheOxfordCompanion toTheatreandPerformance, FirstEdition,OxfordUniversityPress,UK

PRINTSOURCE

1. AlanR.Stephenson(2011).BroadcastAnnouncingWorktext:AMediaPerformanceGuide,FirstEdition,FocalPress,UK

2. Michael Faulkner (2006). VJ: Audio-Visual Art and VJ Culture, First Edition, LaurenceKingPublishingLtd,UK

E-SOURCEhttps://www.geekwire.com/2014/wanna-vj-tips-expert/https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3642279/RECOMMENDEDREADINGhttps://docoptic.com/vj-tutorials-live-visuals-training/ESERecordWorkSubmissionDetails-(GroupProject-4inaGroup)

Agroupshouldproducea15-20minutesA/VprogrammefromtheoptionsgivenbelowandsubmititinaDVDformat

1. Interview(5mins)2. MovieReview(5mins)3. EventVJ-ingIndoor/Outdoor(10mins)4. VJ-ingwithKids(5mins)5. SpoofShow(5mins)6. NewsReading(5mins)

SEMESTERV

MEDIARESEARCH CODE: CREDITS:4IIYEAR–VSEM–MAJOR-T HOURS:4OBJECTIVE

Ø ToprovideanunderstandingresearchinmediaØ ToelaborateontheprinciplesandtoolsformediaresearchØ Toanalyseandinvestigatethemediacontent

Research- Introduction, The development of mass media research. ResearchConcept, Elements,Design&Methods:AreaofResearch,ResearchProblem,ResearchHypothesis, Literature Review and Analysis, Primary and Secondary Sources,Components of Research Proposal, Components of Research Paper, Research DesignandMarketingDecisionProcess,ChoosingaGoodResearchDesign.

UnitII

Researchethics,ethicalprinciples,ethicsindataanalysisandreporting.Ethicsinthe publication process. Data Collection Sources and Methods: Primary Data and itsTypes, SecondaryData,Advantagesof SecondaryData,Drawbacksof SecondaryData,TypesofSecondaryDataSources.Variables:Dependent,IndependentandIntervening

UnitIII

MeasurementandScalingTechniques-PrimaryScalesofMeasurement,AttitudeMeasurement Scales, Types of Comparative Scales. Hypothesis Testing – Distribution,Parametric and Non-Parametric Tests, Social Media and Web Metrics. Researchapproaches –Qualitative (field observation, focus group, intensive interviews) andQuantitative(surveyresearch,mailsurvey,internetsurvey)

UnitIV

Sampling Theory-Design, size and Techniques, Sampling: Basic Constructs,ProcessofSamplingDesign,DeterminingSampleSize,ProbabilityandNonProbabilitySampling, Classification of Probability Sampling Techniques, Classification of NonProbabilitySampling,SelectinganAppropriateSamplingTechnique

DataInterpretationandAnalysis,ReportWriting,ModusOperandiofWritingaResearchReport,StructureoftheReport,ComponentsofaReport,StyleandLayoutofaReport, Revising and Finalizing the Research Report, Quality Research Report,Responsibilities of a Research Report Writer, Presentation of Results – Bibliographyformats.

***AResearchpaperonanytopicfromanyoneofthemediumstoshouldbesubmitted. METHODOLOGY:

TopicswillbetaughtthroughLectures,Assignment,andDiscussionswhichwillbeaidedbySeminars,RolePlay,Debates,BrainStormingSessions,A/VContentandpublishedmaterialstoprovideandenhancethesubjectknowledge.REFERENCE:KEYTEXT

1. Wimmer&Dominick(2003)MediaResearchTechniques2. JohnBerger(1972)WaysofseeingBBCandPenguin.London

PRINTSOURCE

1. ArthurAsaBerger(2012)MediaAnalysisTechniques,SageSouthAsiaEdition4thedition2. GrahamMytton(28Dec2015)MediaAudienceResearch:AGuideforProfessionals3. HongCheng(21Mar2014)TheHandbookofInternationalAdvertisingResearch

E-SOURCE:http://www.nraismc.com/wp-content/uploads/2017/03/603_-_MEDIA_RESEARCH.pdf http://www.ddegjust.ac.in/studymaterial/mmc-2/mmc-205.pdf https://www.gla.ac.uk/media/media_487729_en.pdf https://blog.hootsuite.com/social-media-metrics/ https://blog.bufferapp.com/social-media-metrics-improve https://research-methodology.net/research-methodology/research-design/ http://xperiencemedia.blogspot.in/2009/12/sampling-methods-probability-sampling.html RECOMMENDEDREADING

1. KlausBruhnJensen(31Oct2011)AHandbookofMediaandCommunicationResearch:QualitativeandQuantitativeMethodologies

MEDIALAWSANDETHICSCODE: CREDITS:3IIIYEAR-VSEM-MAJOR HOURS:4OBJECTIVE

Ø TotracethehistoryofmassmedialawandethicsØ TounderstandaboutthevariouslawsgoverningIndianmediaindustry.Ø Toprovideknowledgeonethicalissuesrelatedtomedia.

UNIT–I

IntroductiontoIndianMedia&EntertainmentIndustry,HistoricalPerspectiveofMassmedialawsinIndia.FirstPressRegulations,IndianPressAct,FreedomofpressinIndia,ContemptofCourtAct,RighttoInformationAct,LawofDefamation,casestudies.UNIT–II

MajorMediaLaws In India-CopyrightAct,CableTelevisionRegulationAct, theCinematograph Act, 1952. Central Board of Film certification- role and functions.CopyrightsandPatentlaw,IntellectualpropertyrightsWTO,DesignsAct2000.UNIT-III

Ethics in Advertising: Introduction, Perceived Role of Advertising; TheAdvertising Standards Council of India (ASCI); Misleading advertising; Advertising tochildren,Productendorsements,Stereotyping,Cultural, religiousandracial sensitivityinadvertising,Obscenityinadvertising,ComparativeAdvertising-RegulationGoverningBroadcast Media Advertising. Drugs and Magic remedies (ObjectionableAdvertisements)Act.UNIT–IV

Theinternetandlegalissues;CyberLawsinIndia–Privacy(identitytheft)andpiracy (open source); IT act. Social Media Guidelines – Do’s and Dont’s. Indecentrepresentation of women prohibition act, the children act, Young Persons (HarmfulPublications)Act.UNIT–V

Media ethics. Ethics vs. law, principles of self-regulation, broadcasting ethics,codeofethicsinprintmedia.EthicalIssuesrelatedtoprivacy,nationalsecurity,sexandnudity, neutrality, objectivity, depiction ofwomen and children, depiction of violenceetc.stingoperations.METHODOLOGY:

TopicswillbetaughtthroughLectures,Assignment,andDiscussionswhichwillbeaidedbySeminars,RolePlay,Debates,BrainStormingSessions,A/VContentandpublishedmaterialstoprovideandenhancethesubjectknowledge.

REFERENCE:KEYTEXT

1. West,R.,&Turner,L.H.[2004]Introducingcommunicationtheory:Analysisandapplication.(2nded.),McGraw-Hill.Boston

2. Neelamalar,[2010]Medialawandethics,PHILearningnewDelhi.3. VenkatIyerMassmedialawsandregulationsinIndia

PRINTSOURCE1. Ahuja,B.N.(1988)HistoryofPress,PressLawsandCommunications.NewDelhi:Surjeet

Publications,2. Aggarwal,VirBala.(2006)EssentialsofPracticalJournalism.NewDelhi:ConceptPub.3. NaliniRajan(2005)PracticingJournalism.London:SagePub.

E-SOURCEhttps://revolutionsincommunication.com/law/?page_id=17http://o94.at/wp-content/uploads/Introduction-to-Media-Law_EN.pdfhttps://wecommunication.blogspot.in/2014/09/history-of-indian-press-and-press-acts.htmlhttp://www.nraismc.com/wp-content/uploads/2017/03/205-PRESS-LAW-MEDIA-ETHICS-backup.pdfRECOMMENDEDREADING

1. DurgaDossBasu(2000)PressLaws,CentralLawBookAgency,Delhi.2. BaskarRaoN.,G.N.S.Ragavan,(1996)SocialEffectsofMassMediainIndia,Gyan

PublishingHouse,NewDelhi.3. VijayshankarNACyberLawsinIndia;Acitizen’sguide,UjvalaConsultants,Bangalore4. Joseph,N.K.(1997)FreedomofthePress.NewDelhi:AnmolPub.5. AhujaB.N.(2000)AudioVisualJournalism.NewDelhi.SurjeetPub.6. Shrivastava,K.M.(1989)RadioandTelevisionJournalism.NewDelhi:SterlingPub.7. KiranR.N.,PhilosophiesofCommunicationandMediaEthics,B.R.Publishing

Corporation,NewDelhi,20008. 2016UniversallawteamMedia&Telecommunication9. Law,UniversalLawPublishingCompany,NewDelhi.

Joseph,N.K.FreedomofthePress.NewDelhi:AnmolPub.199710. Ahuja,B.N.HistoryofPress,PressLawsandCommunications.NewDelhi:Surjeet

Publications,1988.11. Aggarwal,VirBala.EssentialsofPracticalJournalism.NewDelhi:ConceptPub.12. 2006.13. Joseph,N.K.FreedomofthePress.NewDelhi:AnmolPub.199714. AparnaViswanathan,CyberLaw-IndianAndInternationalPerspectives,2012

TELEVISIONPRODUCTIONCODE: CREDIT:6IIIYEAR-VSEM–MAJOR-P HOURS:8OBJECTIVE

Ø TounderstandthenuancesofTelevisionmediumØ Toprovidestudentstheactualexperienceofproducingtelevisionprogrammes.Ø ToapplythetechniquesinTelevisionindustry.

Unit:I

IntroductiontoTelevision-History,Productionstandards,Videoformats-VHS,U-Matic, Beta; Digital formats, HD, HDD. Interlaced and progressive scanning; analogand digital recording. Types of programs, Visualisation, Different approaches tovisualization-TV,Films,andAdfilms.Programproposal.Unit:II

Organizational Structure of Television Channels. Basic Studio Structure andEquipment’s. Planning and Budgeting. OB Van and its accessories. CommunicationSatellites.Broadcasting–Terrestrial,Satellite,DTH.PlanningandSchedulingTimeSlotforTelevisionChannel.Unit:III

Pre-Production: Preparation of script-idea/concept- one line order, research,screenplayandShootingscript;locationscouting;sets-indoorandoutdoor;bluematte,costumes;artistsandtechnicalcrew;Permissionandcontracts;shootingscheduleandbudget.Unit:IV

Production-Studyaboutequipment’susedinproduction-videocameras;Usageof microphone, audio recording; set arrangements and lighting; properties; cameramovements; multi-camera set-up; direction and camera departments. Out-doorProduction–ENGandEFP.Unit:V

Post-Production- The role of editing, Assembling of shots; rough cut; dubbing;audio effects; re-recording; audiomixing; visual effects; digital intermediate, final cutandcompositeprint.METHODOLOGY

• Studentswillbegiventheoreticalinputsthroughclasslectures.• Practicalinputsofhandlingtheequipment’swillbegiventhroughpracticalclasses.• Extensiveexposuretoaudiovisualmaterials

REFERENCE:KEYTEXT

1. ZettleHserbert,(2015)TelevisionProductionHandbook,WordsworthPublishingCo.,London.

2. RoyThompson,ChristopherJ.Bowen(2013),GrammaroftheEdit,FocalPress.3. JosephV.Mascelli(1Oct1998)FiveC'sofCinematography:MotionPictureFilming

Techniques

PRINTSOURCE

1. Millerson,G.H(1993)EffectiveProduction.FocalPress2. Holland,P(1998).TheTelevisionHandbook.Routledge

E-SOURCE: http://www.mediacollege.com/video/camera/tutorial/ http://www.cybercollege.com/tvp027.htm https://www.lynda.com/Premiere-Pro-tutorials/Introduction-Video-Editing/193836-2.html https://www.scriptreaderpro.com/movie-scripts-2/ http://www.elementsofcinema.com/index.html RECOMMENDEDREADING:

1. Walter Murch (2009), In the Blink of an Eye: A Perspective on Film Editing, Harper Collins 2. KarelReisz, The History of Film Editing.

CARecordWork:CAI-PublicServiceannouncement(maximum2mins)CAII-PersonalityInterview/TalkShow–(maximum15mins)ESERecordWorkSubmissionDetails1. EndSEMESTERTVPprojectcomprisesoffollowing

a. ProjectSelectionb. ProjectProposalc. ProjectReportd. WorkingStillse. Finalprojectsubmission(DVD)

2. Allthesubmissionsshouldbemadeontimeaccordingtotimetablegivenbelow.Latesubmissionswillnotbeencouraged.

3. Atleastoneofyourclassmatesshouldbeengagedinproductionprocess.4. On-timesubmissionandqualityofworkdecidesstudent’sinternalmarks.5. Submissionsshouldbemadeintheprescribedformatmentionedbelow.6. OptionsforTVPprojects

a. Documentary b. ShortFilmc. MusicVideo

7. Durationoftheentireprojectshouldnotexceed5minutes.Minimum3minutes. 8. Thereshouldnotbeanychangesincontentagainstthescriptsubmittedinprojectreport.9. Approvalatallthestagesismandatory.

S.No Submission TentativeDates1. Projectselection Secondweekofaugust

2. ProjectProposal3. ProjectProgressalongwith

shootingscheduleandscriptFirstweekofSeptember

4. Production

Fixadateaccordingtoyourproductionschedule.ODwillbeprovidedfortwoworkingdays

5. Reportingontheprojectprogress

FourthweekofSeptember

6. ProjectReport(softcopy)& RoughCut

FirstweekofOctober

7. FinalProjectSubmission(DVD&HARDBOUNDREPORT)

SecondweekofOctober

3DMODELLINGANDANIMATION CODE: CREDITS:6IIIYEAR-VSEM–MAJOR HOURS:8OBJECTIVE

Ø Tointroducetheconceptof3DthroughsoftwareØ Tostudymoreon3DobjectsandrenderingtechniquesØ Toexposethemwithparticleandtextanimation.

Basic concept of 3D, difference between 2D&3D, perspective, other view of anobject.UnitII

Introduction to 3D studio Max, Support File Format, Tools Bar, Options Bar,Menu Bar, create Geometry, shapes, lights, camera, helpers, space wraps, systems,hierarchy,motion,display,utilities,Modifier,materialeditor,rendering,modelling.UnitIII

Basictheoryofclaymodel,mixingconceptofmud,measurementtheoryofclaymodel,colouringforclaymodel.UnitIV

Polygonmodel, patchmodel, nubs’model, create 3Dobjectmodel, onehumanmodel.UnitV

Walkthrough Animation and Text Animation. Lighting, Texturing and CameraMovements.METHODOLOGY

• Extensivelabworkwithsoftware• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

independentlyandsubmittingtheirworkontheassigneddates• Recurrentobservationsandcriticismswillbedoneandguidedaccordingly• Studyandanalyseeachandeveryconceptsthroughmodelling,texturing,lightingand

renderingwithcameramovements

REFERENCE:KEYTEXT

1. Christ Murray, Alexander Bicalho, Alex Montiero (2003) Mastering 3D studio Max,Autodesk-3dsmaxhandbook

E-SOURCEwww.autodesk.comESERECORDWORKSUBMISSIONDETAILS

StudentsshouldsubmitanyTWObestmodelsasassignmentsapprovedbytheSubjectInchargeinDVDFormatwith

Record1. PolygonModelling2. PropsModelling3. InteriorModel4. ExteriorModel5. TerrainModelWithAGameEnvironment6. Dynamics7. AutomobileDesigns8. 2minutewalkthroughanimation-19. 30secondtextanimation-2

POSTPRODUCTION

CODE: CREDITS:3 IIIYEAR-VISEM-P HOURS:2 OBJECTIVE

Ø TocreateaplatformforstudentsinAudio/VisualMediumtoshowcasetheirtalentsUNITI

IntroductiontoAfterEffects,workflow,composition,timeline,workspace,effectsandpre-sets,Textanimation,3Dfeatures,editingtechniques,renderingandoutput UnitII

Voice over, dubbing, Mash-up, Foley sound and Recording, Sound Editing:DialogueEditing-CleaningupAudio,NoiseReduction,ADR. UNITIII Audio-visual Translation And Subtitling; Subtitling Mechanics - Spotting/Time-Cueing; Translating Dialects, Verbal Humour, And Cultural Specificities; Layout AndFormattingConventions.

UNITIV MotionPoster–TitleAnimation,Shotmatchingandscenebalancing,Chromakeying. UNITV ColourGrading–Settingthemood,Studyofcolourtone,Colourcorrectionworkflow,colourcorrectionenvironment,andprimarycontrastandcolouradjustments.

METHODOLOGY

• ExtensiveStudioworkwithsoftware• Classprojectswillbeassignedperiodicallywithstudenthaving theoptionofworking

REFERENCEKEYTEXT

1. HerbertZettl(2013)SightSoundMotion,CengageLearning2. HerbertZettlTVProductionHandbook,CengageLearning

PRINTSOURCE

1. AlexisvanHurkman(2013)ColorcorrectionlookBook:CreativeGradingTechniquesforfilmandVideo

2. StinsonJim,VideomakerHandbook

E-SOURCElynda.comRECOMMENDEDREADING

1. DorothyKelly,AudiovisualTranslation:Subtitling,Routledge

CREATIVEPAINTING

CODE: CREDIT:2IIIYEAR-VSEMESTER-GE HOURS:4

Objective

• To enable students work with total freedom in various media andtechniquesarriveexpressioninpainting.

Material studies, Pastels, acrylic, poster colour, water colour, pencil, charcoal,penandink.

UnitII

Exercises using form and colour, exercises exploring different techniques andmedia.

UnitIII

Personalexpressionofvariousthemesleadingtoanindividualstyle.

UnitIV

Typography(minimumoffivetypesshouldbesubmitted)

Layoutdesign,designlogo,visitingcard.

Methodology

• Totalfreedomofmaterial,styleandtechniquetobegiven• Classprojectsmaybeassignedoveraperiodof timewithstudent’shavingthe

optionofworkingindependentlyandsubmittingtheworkonthegivendates.• Self-screeningofworkstobeundertaken.

SEMESTERVI

INSTRUCTIONALDESIGNCODE: CREDIT:5IIIYEAR–VISEM–MAJOR-PObjective

Ø Toreviewstudent'sknowledgeonthedigitalplatformforcontentØ Todevelope-contentusingcontemporaryICT

UnitI:

IntroductiontoE-learningandInstructionalDesigning,strategyandstructure,typesoflearning materials,E-learning approaches, E-learning components, Synchronous andasynchronouse-learning,Blendedlearning.UnitII:

Theories &models of Instructional Designing, Learning Deigns, Motivational Designs,ARCSModel,ADDIEModel,Gagne'sNineEventsofInstruction,KirkpatrickModelandWIIIFM.Bloom’staxonomy,Bloom’sverbsandwritingobjective.

UnitIII:

Designing an e-learning course, Identifying and organizing course content, Needsanalysis,Analysingthetargetaudience,Identifyingcoursecontent,Integratingmediaelements.Trendsine-learning.UnitIV:

E-content development- Introduction, purpose and importance, tools and techniques.Defining - learning objectives, course sequence, instructional,media, evaluation and deliverystrategies.

UnitV:

Instructional design – Creating storyboards, Structure of an interactive e-lesson,Techniques for presenting content, trends in storyboarding for e-learning. Defining -instructionalmethods,deliverystrategy,Goodpracticesandtheevaluationstrategy.METHODOLOGY

• Thesubjectwillbehandledinaninteractivelywithequalparticipationfromstudentsaswellasstaff

• TheinternalevaluationwillbebasedonthecreativeportfolioandapresentationonanyonecoursethattheyhavelearntunderB.Sc.VisualCommunication.

• Theexternalevaluationwillbebasedonthe30minse-contentofanyonecourselearntunderB.Sc.Visualcommunicationandavivavoce.

REFERENCE:KEYTEXT

1. TimothySamara(2007)DesignElements,AGraphicStyleManual2. TimSlade(2018)TheeLearningDesigner’sHandbook!

PRINTSOURCE

1. Schermerhorn, Hunt and Osborn, (2008) Organisational behavior, John Wiley,9thEdition

2. N.Buzzetto-More(2007) ReadinginADigitalAge:e-BooksAreStudentsReadyForThisLearningObject?

E-SOURCEhttp://www.fao.org/3/i2516e/i2516e.pdf https://www.sensepublishers.com/media/3115-instructional-design-for-learning.pdf https://michelemartin.typepad.com/addie.pdf https://www.goodreads.com/book/show/1105422.Instructional_Design https://www.goodreads.com/book/show/13127519-design-for-how-people-learn https://www.goodreads.com/book/show/946155.Understanding_by_Design

RECOMMENDEDREADING

1. Ivancevich, Konopaske & Maheson (2008) Oranisational Behaviour & Management,7thedition,TataMcGrawHill

PROJECT

CODE: CREDIT:5IIIYEAR–VISEM–MAJOR-P

The criteria for selecting the topicwill be based on area of specialization already

chosenbythestudent.Emphasiswillbegiventoproducingaworkthatcanbeusedintheindustry.Projectscanbemadeinanyoneofthefollowingareas.

1. Interactivemagazine2. DocumentaryandAdfilm3. ShortfilmandAdfilm4. Advertising Campaign ( Campaignwill include print, radio, television andweb

medium)5. 3DModellingandAnimation6. AdvancedPhotography

Evaluationwillincludesubmissionofworksandvivavoce.

1. INTERACTIVEMAGAZINE

Create15minutes interactivemagazineandalsodesignCD labelandcover for

magazine.

OUTCOME:Theoreticalinputandpracticalsessionswillbethemethodologyusedforthepaper.TheStudentwillhavetofinallymakeaninteractivemagazine.

2. DOCUMENTARY

As the students are already exposed to television production in the previous

semestersthestudentswillbespecializingindocumentarymaking.Theprojectworkshouldcontainonedocumentarymadebythestudent.OUTCOME:Thestudentwillberequiredtocreateaconceptandconvertitintodocumentary.

3. SHORTFILM

As the students are already exposed to television production in the previoussemestersthestudentswillbespecializinginshortfilmmakingTheprojectworkshouldcontainoneshortfilmmadebythestudent.OUTCOME:Thestudentwillberequiredtocreateaconceptandconvertitintoshortfilm.

ADVERTISINGFILM

As the students are already exposed to television production in the previoussemestersthestudentswillbespecializinginadvertisingfilmmaking.

OUTCOME:The studentswill be required to create concepts and convert them into ad film. TheprojectworkshouldcontainoneADfilm(30sec/60seccut)madebythestudent.

4. ADVERTISINGCAMPAIGN

This assignment is meant to provide an opportunity to students to plan andexecuteanadvertisingcampaign.Assessmentwillbemadebasedon thestudent’sability to conceptualize a realistic campaign and their ability to bring theoreticalinsights to practical accomplishment. Advertising professional will evaluate thecampaign.Thecampaignwillincludecreatinganon-existingbrand.

1. NonExistentBrand–Product/Service/Idea2. Logoandslogan.3. Printads-magazine,newspaper,brochure,Poster4. Outdoorads-hoarding,transitads5. Radioads6. Televisionads7. Webads-pop-up,signboard.

OUTCOME:Thestudentswillneedtoanalysedifferentcampaigns,studythemandcreatetheirownbrand.Theyarerequiredtodoacampaign

5. 3DMODELLINGANDANIMATIONAs the students have already had their theoretical and practical inputs in 3D

ModellingandAnimation in the fifth semester, theyare supposed todoa full-fledgedwalkthroughanimationundertheguidanceofsubjectincharge.

OUTCOME:Students should submit the followingassignments approvedby the Subject In charge inDVDFormat

10minutewalkthroughanimation-13minutestextanimation-1

6. ADVANCEDPHOTOGRAPHY

Asthestudentshavealreadyhadtheir theoreticalandpractical inputs inBasicPhotographyintheprevioussemester,theywillbespecializinginphotography.

OUTCOME:Thestudentwillberequiredtocreateanalbumwithminimumof20photosinanyofthefourtopicsgivenbelow.

Portraits-Indoor&Outdoor|Product–Indoor&Outdoor Architecture-Interior&Exterior|IndustrialPhotographyWildlifePhotography|SpecialeffectsFood&Fashion|Sports

INTERNSHIP

CODE: CREDIT:5IIIYEAR–VISEM–MAJOR-P

Astudenthastoundergoaninternshipprogramfor60daysinhis/herspecializedfieldinanymediaorganization.ThetenureoftheinternshipwillbefromJanuarytoMarch.Thestudentisrequiredtosubmitareportatthecompletionoftheinternship.

Theinternshipwillprovidestudentswiththeopportunityto:

§ Gainpracticalexperiencewithinthebusinessenvironment.§ Acquireknowledgeoftheindustryinwhichtheinternshipisdone.§ Applyknowledgeandskillslearnedintheclassroominaworksetting.§ Develop a greater understanding about career options while more clearly

definingpersonalcareergoals.

GUIDELINES:1. Thestudenthastoreportinthelast/firstweekofMarch/Aprilrespectively.2. Thestudenthastoreporteveryweektointernshipguideinperson.3. Students who opt for internship programs out of station have to seek prior

permissionfromthedepartmentandthereportingwillbedonethroughemail.4. The student has to submit a detailed report of his work along with the

supervisor’sremarksafterthecompletionoftheinternship.5. Theinternalevaluationwillbebasedontheabovesaidrequirements.6. Theexternal evaluationwill bebasedon thePowerPointpresentationofwork

doneandavivavoce.

B.Sc. VISUAL COMMUNICATION CURRICULUM 2018-19

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