Post on 14-Apr-2017
DEAN’S VIRTUAL BROWN BAG SERIES:
THE POWER OF USINGLINKEDIN
Chris HeinzWestport One
VP of Operations, Managing Partner
Who is Westport One…
Helps companies identify, qualify and deliver top talent to throughout St. Louis, throughout the country and across the world
Part of the MRINetwork, a 600 office worldwide recruiting network Top 10 office last 5 years straight Recognized as an Employer of Choice...
Westport One Corporate Details…
2014-2015 400+ Placements
throughout US & 5 countries $34.5 million in salaries generated
Team of 38...Specializing in 11 industries One Mission…Help our Client-Companies secure
the best talent to fill their critical needs
WHY AM I TALKING TO YOU?
18 years with Westport One VP of Operations & Managing Partner
Manage all internal operations, including creating, education, and management of all social media aspects of Westport One
Chair of the Executive Advisory Board for SPS (board member for 4 years)
As of November, I’m a 6-time marathoner and soon-to-be half-Ironmaner!
Social Media junkie
WHO USES WHAT…
JUST A COUPLE OF SITES…
THE BIG ONE…
BE CAREFUL…(COURTESY OF NOVA SOUTHEASTERN UNIVERSITY)
JUST ASSUME…
If you POST IT, TWEET IT, TAG IT, STATUS IT…Someone WILL see it
Recruiters and Hiring Managers will search for you! It’s what I do
(COURTESY OF CAREERGLIDER.COM)
THIS JOURNEY IS A LOT LIKE…A MARATHON
You have to be prepared with all of the essentials before you begin
You have to train and fine tune yourself to be ready Don’t go out too fast or you’ll burn yourself out After a period of time, you have to do a self tune-up It doesn’t end when you cross the finish line, but Crossing the finish line (landing the perfect job) is
incredible!
LET’S GET TO IT!
Understand the power of LinkedIn How to create an effective profile Horror stories Next steps
The Power broker of your professional network More than 414 million user profiles More than 4 million Company profiles Groups can be very valuable to you
QUESTIONS?
10 WAYS TO USE LINKEDIN TO GET A JOB
Create an effective profile Get the word out Join relevant groups Use linkedin to support your off line searching Link to recruiters and recruiting groups
10 WAYS TO USE LINKEDIN TO GET A JOB CONTINUED…
Get recommendations Research backgrounds Find the actual hiring manager Check if particular companies are hiring Conduct effective searches
FACTS
LINKEDIN PROFILE
YOUR LINKEDIN PROFILE…GET FOUND!
Two ways to get found: Keywords and Recommendations Complete ALL Sections:
Your title (headline), location, summary, experience, skills & expertise, education, additional info, and organizations
Profile Picture Video… Your linkedin URL
Claim it! This can be used on your resume for further validation of your background & experience
Add your twitter feed and/or blog to profile
YOUR HEADLINE/SUMMARY AND KEYWORDS
What words/keywords do you search for jobs? These are the same/similar words Recruiters & HMs use Example: Certification vs certified
Use indeed.com/jobtrends to compare keywords Use these words in your Summary and throughout the
Experience sections Avoid generic buzzwords
Motivated, Passionate, Driven, Responsible, Organized, Alive
LinkedIn’s Profile Recommendation
LINKEDIN GROUPS
Join the appropriate ones Just changed from 50 max to 100 now!
Interact with them Ask questions…give opinions…share articles…Begin discussions Give ideas that are relevant Take advantage of the JOBS tabs
Specific to that area of interest May be be found on the general jobs tab
LINKEDIN RECOMMENDATIONS
Get them! They help you show up HIGHER in search results Don’t beg for them Make it easy for them to write you one by writing one for them
(if you know them)
HOW TO MAXIMIZE YOUR USE
Enable yourself to be found Company search Contact your 1st connections directly via linkedin
Let them know you are looking Status updates Linkedin Pulse
QUESTIONS?
GENERAL SOCIAL MEDIA TIPS
Be involved! All of your social media profiles can use very similar
information Check your name on google Google alerts Check your privacy settings of your personal accounts Have 2 accounts
Horror Stories…
DON’T BE THIS GIRL
From a real (and public) facebook page
OR THIS PERSON…
1 IN 10
MORE TIPS
Clean up your digital footprint Untag yourself from photos that show you in a poor light
Fill in the blanks Think of all of your social networks as your social brand Proofread…proofread….proofread Use a professional looking close up photo
BE THIS NOT THIS