Broken AssetsBroken Assets

There is anThere is anUnbreakable AssetUnbreakable Asset

I love Florida…

The Ann Arbor CondoThe Ann Arbor Condo

There are Three Floridas…There are Three Floridas…

A Paradigm shiftA Paradigm shift

How “Town” ChangedHow “Town” Changed

PioneersPioneers

How “Town” ChangedHow “Town” Changed

NeighborsNeighbors

How “Town” ChangedHow “Town” Changed

CitizensCitizens

How “Town” ChangedHow “Town” Changed

ConsumersConsumers

How “Town” ChangedHow “Town” Changed

NeighborsNeighbors

Being Being Community…Community…Not so easy.Not so easy.

How We Lost CommunityHow We Lost Community

0

10

20

30

40

50

60

70

80

1850 1950 2010

Agriculture Manufacturing Service

Changing EconomiesChanging Economies

1850: Agriculture1850: Agriculture

18501850

1950: Manufacturing1950: Manufacturing

19501950

2012: Service & Information2012: Service & Information

20122012

The EconomyThe EconomyNo Longer Pays for CommunityNo Longer Pays for Community

Over Half of Americans: have less discretionary cash than last yearhave less discretionary cash than last year

But 2012 improving over 2008-2011

More Spending Money

Same Spending Money

Less Spending Money

Percent of Americans who have…

USA 12+: 24,000+ interviews

(Copyright 2012 Luker on Trends – All rights reserved)

Annual Household Income…Under $75,000 Over $75,000

% of USA: 71% 29%

% of all discretionary dollars (DD): 9.5% 91.5%

% who have NO DD: 51.2% 0.50%

Average DD $ per year: See Chart See Chart

Role in sports industry: Everyday DecisionFans Makers

DISCRETIONARY CASHDISCRETIONARY CASHThe Money Line: $75,000 a The Money Line: $75,000 a

yearyear

““So what?”So what?”Decision MakersDecision Makers live in a different live in a different world from Everyday Americansworld from Everyday Americans

Household Household AnnualIncome Discretionary Dollars

$0-$49,999 2,431$ $50,000-$59,000 5,402$ $60,000-$74,999 8,595$ $75,000-$99,999 16,764$

$100,000-$149,999 33,942$ $150,000-$199,999 63,780$

$200,000 + 173,613$ (From The Conference Board - 2006)

- NONE! - HALF!

Annual Household Income…Under $75,000 Over $75,000

% of USA: 71% 29%

% of all discretionary dollars (DD): 9.5% 91.5%

% who have NO DD: 51.2% 0.50%

Average DD $ per year: See Chart See Chart

Role in sports industry: Everyday DecisionFans Makers

DISCRETIONARY CASHDISCRETIONARY CASHThe Money Line: $75,000 a The Money Line: $75,000 a

yearyear

““So what?”So what?”Decision MakersDecision Makers live in a different live in a different world from Everyday Americansworld from Everyday Americans

Household Household AnnualIncome Discretionary Dollars

$0-$49,999 2,431$ $50,000-$59,000 5,402$ $60,000-$74,999 8,595$ $75,000-$99,999 16,764$

$100,000-$149,999 33,942$ $150,000-$199,999 63,780$

$200,000 + 173,613$ (From The Conference Board - 2006)

- NONE! - HALF!

20062006

SimpleSimple Community Community

What is Simple Community?What is Simple Community?

If it’s not done inIf it’s not done inKINDNESSKINDNESS

It’s not communityIt’s not community

The Two Natural Enemies The Two Natural Enemies Of Simple CommunityOf Simple Community

In sight, out of reach…In sight, out of reach…

Today’s youth, tomorrow’s hopeToday’s youth, tomorrow’s hope

19841984

A Real Generation GapA Real Generation Gap

A Mentorless GenerationA Mentorless Generation

• Politics?Politics?• Career?Career?• Education?Education?• Family?Family?• Religion?Religion?

In sight, out of reach…In sight, out of reach…Connected, but not engagedConnected, but not engaged

Today’s youth, tomorrow’s hopeToday’s youth, tomorrow’s hope

Tap(Ask me)

Was this Was this EVEREVER your your “Social Network?”“Social Network?”

Social Networking isn’t.Social Networking isn’t.

Community is Face-to-FaceCommunity is Face-to-Face

The Two Natural Enemies The Two Natural Enemies Of Simple Community:Of Simple Community:

SOCIAL NETWORKINGSOCIAL NETWORKING

The Two Natural Enemies The Two Natural Enemies Of Simple Community:Of Simple Community:

COMMUNITY SERVICECOMMUNITY SERVICE

Face-TO-Face CommunityFace-TO-Face Community

Service = EngagementService = Engagement– VolunteerismVolunteerism– ActivismActivism– ProgramsPrograms– OrganizationsOrganizations– PhilanthropyPhilanthropy

Not IN your face…Not IN your face…

34With just minutes…With just minutes…

35With just minutes…With just minutes…

If it’s not done inIf it’s not done inKINDNESSKINDNESS

It’s not communityIt’s not community

What is Simple Community?What is Simple Community?

How We Do This…How We Do This…

• ChampionsChampions

5% of your organization5% of your organization

33 Million American Adults

• Champions & CompetitorsChampions & Competitors

Another 15%Another 15%

How We Do This…How We Do This…

• Champions & CompetitorsChampions & Competitors

• ““We are already doing this”We are already doing this”

How We Do This…How We Do This…

StoriesStories

““Work and play are words used to Work and play are words used to describe the same thing under describe the same thing under differing conditions. differing conditions.

““Work consists of whatever a body is Work consists of whatever a body is obliged to do. obliged to do.

““Play consists of whatever a body is not Play consists of whatever a body is not obliged to do.” obliged to do.” - Mark Twain- Mark Twain

Does it Does it havehave to be work? to be work?

Not the real estateNot the real estate

Not the beachNot the beach

Not the space programNot the space program

Not a job…Not a job…

I came to Florida…I came to Florida…

I came to Florida…I came to Florida…

……because of the because of the peoplepeople..

You.You.

How “Town” ChangedHow “Town” Changed

And Neighbors Can And Neighbors Can Become FriendsBecome Friends

Thank you.Thank you.

Rich@Lukerco.comRich@Lukerco.com