Post on 21-Jan-2015
description
The Broccoli Project
The Rewards Program For the Poor
06 March 2009
we must bethe change we
wish to seein this world.
mahatma gandhi
Background
The poor do things that are not valued
Often the only pathway to food is through crime
The Broccoli Project provides another way
NGOs are technology starved
The Broccoli Project
Rewards program for the poor
Rewards that matter
Positively reinforces socially beneficial behavior
Requires participants take ownership of situation (vs. welfare-ism)
Technology platform to evaluate and measure in realtime
Be the Change
HIV TestsLooking for a JobCollecting Plastic
Cleaning a Community
Food SecurityBuilding Materials
Clothing
An Enabling Partnership
The Big Idea
Defer the Logistics to the Retailer (They Already do that)
Defer collection of food rewards to recipient
Require action from recipient
Enrolling
OtherOther
AgeAge
NameName
Accessing Data
Monitoring Behaviour
ActivityActivity
Voucher can beUsed at a Retailer
Pilot Study
Incentive Based Voluntary HIV Counseling & Testing
Limit Co-Enrollment
Track & Measure Incentives
Keep a level of anonymity
Report Results to Funders
What is Co-Enrollment ?
Tutu MobileHIV Clinic
Biometric Enrollment
Waiting withSIM Cards
Voucher Distribution
Mobile DataCapture
100%Incentive Based
Response
.NET Client
Medical Record Data
Search by Fingerprint
Entry Level Phone
Pay As you Go Data
WAP Client
The Team
Old Mutual
Hero Advertising
Rocketseed
Givengain
Momentum
Cell-C
Hola7
Colin Habberton
James Burton
Jeff Singer
Men on the Side of the Road
Desmond Tutu HIV
Foundation
Pick n Pay
CharlesMaisel
MaZ
Other Initiatives
How Many Rats Can you Catch?
Not Enough BloodIn SA Blood banks
Help MasiphumeleleClean their Wetlands
Practical Applications
Video
Soup Kitchens& Food Banks
LimitMultiple
Visits
MedicalCo-Enrollment
Limited toSingle
Program
Skills Attendance
Target Market & Size
NGOs that can allocate an IT budget
NGOs that work in partnership with Government
Organisations / Government that want to evaluate and measure effectiveness
Financials
Active profiles managed (Platform as a Service Model)
Hardware Sales
Research & Reporting Fees
Donations & Sponsorship (Section 18a / CSI)
Sources of Revenue
Year 0 Year 1 Year 2 Year 3 Year 4Active Profiles 82,000 1,400,000 5,200,000 9,686,400 14,121,600
Mgmt Fees. 190,000 5,400,000 16,200,000 28,800,000 38,900,000
HW Sales 166,000 2,800,000 10,500,000 19,400,000 28,200,000
Revenue 356,000 8,200,000 26,700,000 48,200,000 67,100,000
Cost Line (1,900,000) (4,600,000) (11,200,000) (20,000,000) (26,200,000)
Operating Profit
(1,440,000) 3,600,000 15,500,000 28,200,000 40,900,000
Figures in South African Rand (ZAR)
Revenue vs. Costs
Product Roadmap
PDA Biometric Unit
Outdoor Standalone Unit
Reporting Suite
Web Fundraising
http://broccoliproject.org
Global Relevance
The Platform and idea is global
Best practices and methodologies are to be licensed via The Creative Commons
The idea further establishes Cape Town as a creative capital
The Name
I am here by standing on the shoulders of Giants
Thanks & Questions