Post on 13-Jan-2016
Broadcast Journalism
SWBAT write different broadcast lead sentences
• Do now: In packet, read pg 449-451
How to write for listener tips
• What tips did you learn?
Review Leads in Broadcast
• Soft Lead– Use this with a feature/human interest
story– Answers why the news is important or
how it will impact listener.• Hard Lead– Gives important information immediately
Review Leads in Broadcast
• Throwaway Lead– Intrigues listeners and once they haveyour attention, they give the real story
• Umbrella Lead– Summarizes or ties two or more relatedstories together, before delving into each story separately.
PRACTICE
• On your own identify what type of lead is being used.
• Work on your own.
QUIZ Thursday on Broadcast Terminology