Post on 09-May-2015
description
1@samuelcrocker#BrightonSEO 2011
How to Pitch SEO Like a Big Agency
2@samuelcrockerImage Source: http://bit.ly/jdbe0u
Why Me?
3@samuelcrockerImage Source: http://bit.ly/psFHMc
You can’t go after every piece of business
4@samuelcrockerImage Source: http://bit.ly/nqUrGG
Decide if you want the business
5@samuelcrockerImage Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba
This should be for the long haul
6@samuelcrockerImage Source: http://bit.ly/ttbPL
Brief: Ask Questions
7@samuelcrockerImage Source: http://bit.ly/900g5F
Don’t mail it in on the RFP
8@samuelcrockerImage Source: http://chzb.gr/jiNMjL
It’s all about the forecast
9@samuelcrockerImage Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp
Yes, I’m serious.
10@samuelcrockerImage Source: http://bit.ly/huNGIn
Give something away for free...
11@samuelcrocker
“A single good idea is worth a million vagaries.”
12@samuelcrockerImage Source: http://bit.ly/oKmJd9
Do your homework on the competition
13@samuelcrockerImage Source: http://bit.ly/ozjPP8
...but you will rely on the incumbent
14@samuelcrockerImage Source: http://bit.ly/4CaZlz
Trust – you need to earn it.
17@samuelcrockerImage Source: http://bit.ly/pgm3EU
Do not alienate in-house teams.
19@samuelcrocker
How to Lose a Pitch
1. The agency only says what they think the client wants to hear
2. No exposure to top level consultants in pitch stage
3. Weak commercials – no PRF
4. Overconfidence/entitlement
5. Insulting key members of the team
20@samuelcrocker
Fin.
Questions?@samuelcrocker samuel.crocker@gmail.com