Post on 07-Dec-2014
description
How paid traffic can enhance any search campaign by Matt Beswick, aged 31 and a half.
There once was a boy...
@mattbeswick
... who dreamt of the world.
@mattbeswick
Of knowledge.
@mattbeswick
For everyone.
@mattbeswick
And so off he went. Putting
ideas into code.
@mattbeswick
With the help of his
friend...
@mattbeswick
They created something magical.
@mattbeswick
h"p://www.mstoic.com/55-‐photos-‐of-‐googleplex-‐the-‐corporate-‐headquarters-‐of-‐google/
The story doesn’t end there, though. He didn’t stop.
@mattbeswick
Because when you have the world in your hands...
@mattbeswick
... When you control that knowledge ...
@mattbeswick
You have untold power.
@mattbeswick
And with power comes money.
@mattbeswick
Which is where we are today.
h"p://www.businessinsider.com/how-‐google-‐plans-‐to-‐cure-‐death-‐2013-‐10
h"p://www.businessinsider.com/how-‐google-‐plans-‐to-‐cure-‐death-‐2013-‐10
How Google plans to cure
death.
You hear a lot of talk about Penguins...
@mattbeswick
... and Pandas...
@mattbeswick
And building long term
relationships.
@mattbeswick
$ @mattbeswick
This could get messy
In 2014 You have to pay for traffic.
*my opinion only. It’s not a fact.
A shed full of data.
@mattbeswick
@mattbeswick
Facebook know
EVERYTHING @mattbeswick
@mattbeswick
Twitter know how interesting you are(n’t)
@mattbeswick
Google have Plus
“Remember kids: If you’re not paying for a product, then you
probably are the product.”
h"p://daylandoes.com/facebook-‐and-‐your-‐data/
$ @mattbeswick
Content Promotion
Blog, Corporate Sites,
etc.
Adwords, Native, Social
PR, Blogs, Organic
@mattbeswick
Some Examples
@mattbeswick
Buying Twitter Followers
Test, test, test...
Target, target, target...
Prepare for abuse!
Earned + Paid
@mattbeswick
Sponsored Tweets
Sponsored Tweets
500 Downloads
@mattbeswick
Promoting someone
else’s content @mattbeswick
1,390 Visits $0.10 Average CPC
30+ LRDs @mattbeswick
Taboola +
Retargeting @mattbeswick
It doesn’t always work... But look at disqus!
Overall Messages...
@mattbeswick
Get Your Content Right
@mattbeswick
Start Small
@mattbeswick
Test Everything
@mattbeswick
Combine Everything
@mattbeswick
Don’t be scared to try new things.
@mattbeswick
In 2014 we’re marketers. Not SEOs.
@mattbeswick
Matt Beswick Hidden Pixel @mattbeswick matt@hiddenpixel.com