Post on 25-Jul-2015
BREAKINGTRADITION
WITH
WHAT CAN YOU EXPECT FROM
A LOYALTY PROGRAM?
MORE
LOYALTY PROGRAM
WHAT IS A
FOR
“Expressing appreciation to our customers”
“Facilitating business communication with customers”
“Capturing the insight to find out customer behaviour and their preference”
“Enhancing the
value-proposition of
the products or
services”
“Rewarding the
regular customers”
“Maintaining the good
relationship with
customers”
“For advertising and
cross-business
promotions”
LOYALTY PROGRAM
AT THE END OF
AS YOU CAN FROM
THE DAY, IT’S ABOUT
CUSTOMERS
CREATING AS MUCH
““
M NEY!GIVEIN OTHER WORDS...
ME MORE OF YOUR
M NEY!GIVEIN OTHER WORDS...
ME MORE OF YOUR
BREAK WITH TRADITIONIT’S TIME TO
AND EXPECT
MORE
HOW DO I KEEP MY CUSTOMERS?GET MORE
BARRIER
LOYALTYCAN DRIVE CUSTOMERS
LOYALTYCAN DRIVE CUSTOMERS
CREATEMORE CUSTOMERS
TO
WORD-OF-MOUTHRECOMMENDATION, ONE OF THE MOST POWERFUL AND EFFECTIVEMARKETING TOOLS
A GOOD LOYALTY PROGRAM CAN FUEL
POSITIVE
HOW DO I MAKE THE CUSTOMERS SPEND MONEY WITH ME?
MORE
BARRIER
A GOOD LOYALTY PROGRAM SHOULD INCREASE CUSTOMER SPENDING
LOYALTYAS THERE IS A CORRELATION BETWEEN
AND
REVENUE
LOYALYOUR CUSTOMERS ARE
THE MORE
PURCHA$EYOUR PRODUCTS
THE MORETHEY ARE WILLING TO
BOOSTSIN OTHER WORDS,AN EFFECTIVE LOYALTY PRGRAM
HOW DO I MAKE THE CUSTOMERS STAY?
LONGER
BARRIER
A
GOODLOYALTY PROGRAM
TRIES TO MAKE THE CUSTOMERS
STAY
A
GOODLOYALTY PROGRAM
CAN MAKE THEM
STAY
GREAT
LONGER
IN OTHER WORDS, A
GREAT HAS A DIFFERENT STRATEGIC APPROACHTO MANAGING THE CUSTOMERS ACROSS THEIR
LIFECYCLE, RESULTING IN DECREASING OR
MINIMISING
LOYALTY PROGRAM
“Every company’s greatest assets are its
customers, because without customers
there is no company.”
- Michael LeBoeuf
Want to see more details in motion?
Get social with us at:
Watch the full video of 3 indicators of the successful loyalty program by Regan Yan here
www.digitalalchemy.asia