Effective Social Messaging

Blane WarreneSVP, Customer Communications

Learning the Culture of Your Online Voice and What Works Best for Your Business

Webinar

Housekeeping

Tweet = During (and after) the webinar, please use #regedqanda for live discussion

Questions? Please use Questions box in the webinar panel

The webinar recording will be emailed to all attendees and registrants

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@blano’s Tag Cloud

What We Will Discuss

Tell me how we maintain relevant content

So what is your social “voice”?

Putting digital to work in sales,service and operations

But first…

What are the steps to effective social messaging?

Complete View of Social Messaging

• Identity• Goals

• Content• Vision

Strategy Planning

VoiceTactics

Who is the next generation?

Listening

FollowEngage

Social Media Blocking & Tackling

Approaching the Platforms

Match the voice and content of you and your business to the platform(s)

Strategy

Framework for Social Media Use

People Involved

Merge Listening w/ Engagement

Policies & Procedures

1 Editorial CalendarPlanning

2 Engagement

Suggest themes, topics – not only generic content

Outcomes drive business – encourage them

3 Know Your Mediums

Not everyone is a writer…

Extend Your CultureWhy do clients choose you?

Help your team explain that

Amplify your strengthsResearch? Service? Execution?

TacticsEasy to use templates

Re-think web site content

Offline ideas

Niche Focus

Network Influence

The unseen evaluation?

Differentiate from the Noise

Ways to Leverage Social Media

Customer Service Education

Thought Leadership

Business Development

Analytics are Your Friend

Why?Tools allow you to…– Interactive feedback – Clicks and Shares– Scoring tools– Flexible editorial plan

Tools of Note

①Google Analytics, Clicky

②CTC, Eloqua, Marketo, MailChimp

③Hootsuite, SproutSocial

④Your customers, influencers & peers

Integration is Key to Success

Social Listening

Leads

Sales Team

Campaign Ladder

Feedback

Customer Service

Systematic Steps of Social Media

Train

Best Practice

Tech ToolsMonitor

Adapt

"Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift."

-Jay Baer

A Resource from Us

Ask us for our Compliance Kit

http://bit.ly/complykit

Resources

Educational Podcast - http://bit.ly/regedsocial“The Social Media Minute” on iTunes

Breaking Barriers to Social Webinar Serieshttp://bit.ly/regedwebinars

Quick Start Guides on Social Mediahttp://www.reged.com/socialmedia.aspx

Connect with Us on Social

Facebook – http://www.facebook.com/regedarkoviGoogle+ - http://bit.ly/regedgoogleLinkedIn - http://www.linkedin.com/company/regedPinterest - http://pinterest.com/regedarkovi/Twitter – http://www.twitter.com/regedYouTube – http://www.youtube.com/arkovibackups

Q&APlease use the "Questions" section on the webinar panel

And we'll stay and monitor #regedqanda on Twitter