Post on 10-May-2015
description
About BRASSCOM
Position Brazil as one of the top five key global IT centers.
Spread the excellence and innovative capabilities of IT to other sectors, increasing Brazilian economy’s productivity and quality.
VISION
MISSION
INSTITUTIONAL
Sector Strategy Institutional Relations Public Relations
MARKETDEVELOPMENT
Marketing Strategy
Promote and develop the IT-BPO sector
locally and overseas
BRASSCOM’s Agenda
INFRASTRUCTURE & DIGITAL CONVERGENCE
Infrastructure investments to develop
the IT-BPO sector
HUMAN RESOURCES& EDUCATION
Educational programs aligned with the
IT-BPO sector
REGULATORY
Promote a globally competitive, fair, and ethical IT-BPO sector
BRAZIL IT 2022 STRATEGIC PLAN
Legislation and Taxes, International Agreements,
IP & Piracy Control
Technical Education, English Education, Talent Mapping,
Career Promotion
Broadband, Digital TV, Mega Events, IBCD,
Innovation
Demand Generation, Promotional Events,
Roadshows, Media & Web
Source: Brasscom, IDC TOTAL IT SPENDING ACCOUNTS FOR 4% OF BRAZIL’S GDP
US$
BIL
LIO
N
IT-BPO MARKET
4
IT-BPO EXPORTS
US$
BIL
LIO
N
44% 9 %
Brazilian ICT Market
ICT MARKET 2010 (US$ Billion) IT-BPO 85.1COMMUNICATIONS 80.6
165.7
85.1
7th largest ICT market in the world and 8th largest IT market
1st ICT and IT markets in Latin America
Sources: IDC and Gartner – Emerging Market Analysis, IT – Brazil – July 2010 – LATAM includes México
Regional Leadership
403 million cards - debit and credit (2010)
56 billion banking transactions per year (2010)
13 billion online banking transactions (2010)
US$ 13 billion invested in technology by the sector - largest IT buyer in Brazil (2010)
106 million trades – Bovespa (2010)
Sources: Abecs (Brazilian Association of Credit Card Companies and Services), Febraban (Brazilian Federation of Banks) and Bovespa
Financial Services
135 million voters
5.500 municipalities
300 thousand votes processed per minute
3 hours for the results
24 million electronic tax declarations (personal)
1.1 million electronic tax declarations (business)
Sources: Superior Electoral Court and Federal Revenue Bureau
E-Government
47% renewable sources
27 billion liters of ethanol produced per year
365 billion cubic meters reserves of natural gas
2.5 million barrels of oil produced per day – technology for offshore fields (most oil reserves are on the continental shelf, in deep and ultra-deep waters)
Technology to exploit oil in the pre-salt
2.8 million flex cars registered (2010) - software developed in Brazil
Sources: Ministry of Mines and Energy (MME), National Association of Motor Vehicles Manufacturers and Associated Industries (ANFAVEA) and Petrobras
Energy, Oil & Gas
US$ 76.4 billion in agricultural exports (2010)
160 million tons of grains produced (2010)
25% of world food supply
400 Agribusiness Software (2009)
Technology and IT Innovation – Embrapa
Satellite - environment control and agriculture expansion through technology
Sources: Ministry of Agriculture, Cattle and Supply (MAPA) and Brazilian Agricultural Research Corporation (Embrapa)
Agribusiness
3rd largest IT buyer in Brazil (after finance and telecom)
43% of ERP market
66% of ERP market in Brazil is supplied by national
companies - US$ 1.4 B in 2010
250 thousand IT professionals have deep knowledge in Manufacturing and Retail
Manufacturing
1.2 million IT professionals (2010)
750 thousand new IT professional needed until 2020
2.314 universities (2008)
568 thousand students registered in Technological Education courses (2008)
4.355 undergraduation courses related to IT (2008)
55 thousand scientific articles published in International media (2008)
Sources: Brasscom, IDC, Ministry of Education (MEC) and Ministry of Science and Technology (MCT)
Human Resources and Education
210 million mobile phone lines
41 million broadband connections
4th largest PC market in the world
6th largest market for mobile phones
2nd largest number of airports in the world - 35 international / 33 domestic
880 weekly-international flights
Sources: National Agency for Telecommunications (Anatel), IDC, Brazilian Association of Telecommunications (Telebrasil) and Teleco
Infrastructure
Economic Strength and Stability
7th Largest Economy in the World and 1st in Latin America
2010 GDP: US$ 2.1 T 2011 Expected GDP growth: 4.5%
FDI 2010: US$ 48.5 B 2011 Expected FDI: US$ 60.0 B
Top multinationals have been in Brazil for decades – IBM: 1917; J&J: 1933
World’s top 5 in regulation of securities and exchanges
34 Brazilian companies in the Global Fortune 2000: Petrobras, Embraer, Vale, CSN, Gerdau, Aracruz, Suzano, Brazil Foods, Inbev, Itau/Unibanco, Bradesco, among others
Effective policy to control inflation since 1994 83% of population in urban centers
Sources: Economist Intelligence Unit, IMF, World Economic Forum
Sources: UNESCO, IBGE, BNDES, Petrobras Website, The Boston Consulting Group – BCG, SECEX
28 technology parks
3rd largest manufacturer of aircrafts
6th largest manufacturer of automobiles
2nd largest producer of biofuels
9th largest producer of oil
1st producer and exporter of coffee, sugar, orange juice and ethanol
Diversified Economy
92.7 million
Afro-Brazilians
18 million
German-Brazilians
15 million
Hispano-Brazilians
10 million
Arabic-Brazilians
1.8 million
Polish-Brazilians
1.6 million
Japanese-Brazilians
25 million
Italian-Brazilians
Cultural Landscape
High Productivity
Industry / Business knowledge
Cultural compatibility
Low-turnover rates
Total Cost Competitiveness
Optimized On-Shore / Offshore Ratio
Timezone: Real-time communication
Nearshore: Lower management / travel costs
High Quality
Low levels of rework
Share of GDPShare of GDP
Cloud Mobile
Social MediaBig Data
Cleantech
Global Economic, Demographic, and Political Changes
Global Economic, Demographic, and Political Changes
Growth of BRICs
Growth of BRICs
TechnologyTrends
TechnologyTrends
Asia PacificLatin America
Growth of Global IT Markets
Growth of Global IT Markets
Innovation
Human Capital
Infrastructure
Competitive Costs
Science Without Borders
Pronatec
Brasil Maior Plan
PNBL, 2014 World Cup, 2016 Olympics
2010 2022
Economic PowerEconomic Power
IT-BPO MarketIT-BPO Market
IT-BPO ExportsIT-BPO Exports~ 8x
~ 2x
Brazil 2022: Opportunities and Challenges
US$ 150.0 – 200.0 BUS$ 150.0 – 200.0 B
5th5th
6.0%6.0%
US$ 20.0 BUS$ 20.0 B
7th7th
US$ 85.1 BUS$ 85.1 B
4.0%4.0%
US$ 2.4 BUS$ 2.4 B
Thank You!