Post on 13-Apr-2017
TeamTeam
Nedko Nedkov, CEONedko Nedkov, CEOMarketing.PR.B2B.Marketing.PR.B2B.
Petar Telbiyski, CTOPetar Telbiyski, CTODevelopment. Front End. Development. Front End.
Transparency in advertising. Where traffic comes from?
How to find the best publisher to put ads on?
How to start with Programmatic Buying & RTB advertising?
Problem / OpportunityProblem / Opportunity
Investor Pitch Deck OutlineSolutionSolution
Market Size & ValidationMarket Size & Validation
Advertising agencies in US: Advertising agencies in US: 65, 02765, 027IbisworldIbisworld18 % of SEO Experts moved to paid traffic in 201518 % of SEO Experts moved to paid traffic in 2015
zzzUnit EconomicsUnit Economics
Google SEO Traffic: 1% CTR CAC $36 < LTV $45
B2B Mailing: 1.8% convert CAC $18 < LTV $25
Forum Campaigns: 300 % ROI CAC $16 < LTV $20
Direct Sales: 400 % ROI CAC $138 < LTV $200 Beta Marketplace CAC $208 < LTV
$290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m
Paying Users(8%) Acquisition:
Competitive AdvantageCompetitive Advantage
Advertiser Segment : B2B & B2CAdvertiser Segment : B2B & B2C
Publisher Segment: MonetizationPublisher Segment: Monetization
Thank YouThank You
Publishers
Advertisers
B2CB2B
Let’s build next advertising unicorn..Let’s build next advertising unicorn..