Brands

Post on 07-Nov-2014

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Most of us agree that Brands are representations of our Feelings and Interaction with them. Check this out I have tried to put this more visually hope you all like the same

Transcript of Brands

Interactions

Feelings

BRAND

INTERACTION

COMMUNICATION

I N T E R A C T I O N

I N T E R A C T I O N

C O M M U N I C A T I O N

C O M M U N I C A T I O N

I N T E R A C T I O N

Intelligent & Integrated Communication

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural

Natural

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind

Transactional

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions

Emotions

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate

Resonate

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in mind, that evokes Emotions & Resonate Action

Action

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect

Cause n Effect

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect, Transparent

Transparent

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect, Transparent, Innovative

Innovative

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect, Transparent, Innovative

Ongoing

Ongoing

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect, Transparent, Innovative

Ongoing creating Niche

Niche

I N T E R A C T I O N

I N T E R A C T I O N

C O M M U N I C A T I O N

I N T E R A C T I O N

I N T E R A C T I O N

Intelligent & Integrated Communicationthat is Natural, Transactional keeping Receiver in

mind, that evokes Emotions & Resonate Action withCause n Effect, Transparent, Innovative

Ongoing creating Niche

FEELINGS

SENTIMENTS

F E E L I N G S

S E N T I M E N T S

F E E L I N G S

S E N T I M E N T S

F E E L I N G S

Fascinating

Fascinating

F E E L I N G S

Fascinating evoking Emotions

Emotions

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience

Experiences

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate

Legitimate

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate, Igniting passionate

response

Ignite

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate, Igniting passionate

response that is Natural

Natural

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate, Igniting passionate

response that is Natural with feel Good factor

Good Feel

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate, Igniting passionate

response that is Natural with feel Good factor touching our Sentiments – Emotional appeal

Sentiments

F E E L I N G S

F E E L I N G S

S E N T I M E N T S

F E E L I N G S

F E E L I N G S

Fascinating evoking Emotions to deliver remarkable Experience that is Legitimate, Igniting passionate

response that is Natural with feel Good factor touching our Sentiments – Emotional appeal

Interaction = Communication

Feelings = Sentiments

Interaction + Feelings = BRAND