BRANDS BE SEEN!

UNDERSTANDING THE MOM

BLOGGER NETWORK

Presented By: Building BLOG

Bridges

Proudly Presented ByBuilding BLOG Bridges

BRIDGING THE GAP FOR BRANDS AND BLOGS

www.buildingblogbridges.com

What

Bra

nds

Need

to K

now

about

the

MO

M B

LOG

MOM BLOGS CAN

DELIVER THE EYEBALLS

The Po

wer o

f

the M

om

BLO

G- 18.3 million Mom’s read a BLOG

Monthly.

- 75% of women use a form of social

media every day and 56% of them are

connected daily.

- 55% of Moms active in social media

have made a purchase through a BLOG

recommendation.

- One in Four of those have made

purchases directly related to children’s

products from a BLOG or Social Media

recommendation.

LET THE NUMBERS

SPEAK

MO

M B

LOG

S

DELIVER PRECISION TARGETING FOR YOUR BRAND

Allo

w a

Bra

nd t

o T

ap

into

Conve

rsati

ons

betw

een F

riends

Are

Savvy

And

Influential

Are

Sto

ry Telle

rs

That Capture the

Hearts & Minds of

their Readers

Are

Tru

sted

Sourc

es

of

Info

rmati

on

63% of Mom’s see other

Mom’s as trusted sources of advice

Speak

to t

he P

eople

w

ho C

ontr

ol 8

5%

of

House

hold

Budgets

Who Is

Build

ing

BLO

G B

ridges?

A company that is dedicated to creating

and delivering results

for Brands & Mom BLOGGERS”

Slide On For More…..

VIS

ION To create connections

between brands and

consumers to form intimate and trusted

relationships.”

MIS

SIO

N

To be a vehicle to bridge the gap between Advertisers

and Individual BLOGGER’s to create

large-scale memorable

BLOG and Social Media campaigns that

bring intimate and trusted relationships

between brands and

consumers”

What T

hat

Means Fo

r …BRANDS

You can reach

your target

market in the

mom and

parenting

friendly market

in the way they

want to consume

their media! And

in a way they

trust most

through BLOGS

and Social

Media!

BLOGS

Have your BLOG

be a vehicle for

recommendation

and change in your

readers every day

life by working

with the world's

leading brands and

giving readers the

opportunity to find

out the information

they ARE looking

for and WANT to

know about!

Our Ta

rget

BLO

GS

Mom Focused

To Learn More Please Visitwww.buildingblogbridges.com

References

www.wendypiersall.com/mo

m-blogstatistics

www.thenextweb.com/social

media/2012/01/24/the-top-3

0-stats-you-need-to-know-wh

en-marketing-to-women

www.askingsmarterquestion

s.com/marketing-to-women-

surprising-stats-sho-purchasi

ng-influence