Brands

Post on 25-Nov-2014

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Transcript of Brands

Brands

• Food brands• Home care brands• Personal care brands

Hindustan Uniliver Limited HUL ~ India’s Largest fast moving consumer goods company. Market leader in home & personal care product One of the country's largest exporters

HUL

Food brands Home care brands Personal care brands

Brooke Bond 3 Roses

Red Label

Taaza

Taj Mahal

Lipton

Sehatmand

Bru

Annapurna

Kissan

Knorr

Kwality Wall's

Active Wheel

Cif

Comfort

Domex

Rin

Sunlight

Surf Excel

Vim

Axe

Breeze

Dove

Hamam

Lifebuoy

Lux

Pears

Pepsodent

Closeup

Sunsilk

Fair & Lovely

Food brands

Brooke Bond 3 Roses

• 3 Roses is a 30 year old regional brand and is the market leader in Tamil Nadu.

• One of the largest FMCG brands in Tamil Nadu across categories.

• Strong presence in both home and out of home segments.

• Three functionally differentiated variants - 3 Roses Mind Sharp, Natural Care and Regular.

3 Roses Regular

3 Roses Natural Care

3 Roses Mind Sharp

Red Label

Brooke Bond Red Label… 'Chuskiyaan Zindagi ki'

• Red Label is a 107 year old brand and has tremendous equity and heritage in the Indian market.

• It is the second largest tea brand in the country.• The oldest and largest brand in the Brooke Bond portfolio in

India.• Red Label holds the Guinness book of world Record for the

world’s largest tea party.

Red Label

Red Label Dust

Red Label Natural Care

Red Label Special

Taaza

• Taaza is a 20 year old brand with strong presence in North, West and Eastern India.

• 3rd largest tea brand in the country with a portfolio spanning in both leaf and dust segments.

• Strong presence in the out of home segment in South India.

Taaza Leaf Taaza Dust

Taj Mahal

• Taj Mahal was launched in 1966 by Brooke Bond.• Ustad Zakir Hussain, the tabla maestro was the brands

ambassador for over a decade, exemplifying both discernment as well as the pursuit of excellence.

• Taj Mahal is the most premium brand of tea in the Indian market.

• It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs.

• Since 2006, Saif Ali Khan is the brand ambassador.

Taj Mahal

Taj Mahal Teabags

Taj Mahal Flavoured Tea Bags

Lipton

Lipton Yellow Label Lipton Clear Green Tea

Lipton Darjeeling Tea

Sehatmand

• A Tea brand enriched with Vitamins , The first tea of its kind to address vitamin intake gaps among the masses.

• 3 Cups of Brooke Bond Sehatmand a day helps satisfy 50% of the RDA of B Vitamins.

Brooke Bond Sehatmand

Bru

Bru se hoti hain khushiyaan shuru…• Number 1 Coffee brand in India.• Unilever's only Coffee brand.• Enjoys a rich heritage, came into existence in 1962 under the

brand name Deluxe Green Label.• Consistently offering better and newer products to the

consumer through improved packaging solutions and innovative product formats.

• Enjoys a strong presence at various out of home locations.

Bru Roast and Ground

Bru Instant

Bru Ice cappuccino

Bru hot cappuccino

Annapurna

• Annapurna Salt• Annapurna Atta

Annapurna salt

Annapurna Iodised Powder Salt

Annapurna Crystal Salt

Annapurna Zinda Dil Low Sodium Salt

Captain Cook

Annapurna Farm Fresh Annapurna Multi Grain Atta

Annapurna Atta

Kissan

Kissan SquashesKissan Jam Kissan Tomato KetchupKissan Tomato Ketchup

Kissan Squeezo Ketchup

Kissan Jam Squeeze Mango Kissan Jam

Squeeze PineappleKissan Jam Squeeze Strawberry

Knorr

• Knorr in India is generic to soups.• Knorr is the largest soup brand in India and has a lion’s share

of the soup market in India – 70%• All Knorr products have no added preservatives and are a

healthy choice option.

Classic SoupsChinese Soups Indian Soups

Indian Meal Maker RangeChinese Meal Maker Range

Soupy Noodles Range

Kwality Wall's

• Unilever is the world's biggest ice cream manufacturer, operating under the Heartbrand.

• Heartbrand products are sold in more than 40 countries worldwide and has an annual turnover of €5 billion

• Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets in Australia and Ola in the Netherlands

Cornetto Feast

Paddle Pop Selection

Modern

• India’s No 1 Bread• Touches the lives of 3 million families

Brown Bread

Atta Shakti

Modern - Multi-seed bread

Modern

Food brands

Personal care brands

Axe

• Number 1 male deodorant brand in India.• Available in over 60 countries.

Axe Instinct - Deodorant & After shaving lotion

Axe DarkTemptation – Deodorant & After shaving lotion

Axe Pulse - Deodorant &After shaving lotion

Axe Denim – Deodorant & After shaving lotion

Axe Click - Deodorant

Axe Touch - Deodorant

Axe Dimension – Deodorant Limited Edition

Axe Summer – Deodorant Limited Edition

Breeze

• Launched in 1988 as a family beauty soap with the promise of a fresh feeling of nature.

Lemon Twist

Rose Mallika

Sandal Sparsh

Rajni Gandha

Dove

• Launched first in the US in 1957; is one of the leading brands of Unilever globally.

• Dove has its footprint in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams.

• It is the leading bar brand in UK, US and Canada.• Fastest growing hair category brand in India

Dove Bathing range

Dove Hair Care range

Dove Deodorants Range

Hamam

• Only 400 crore Herbal soap brand in the personal care segment

• 21.36% market share in the South Indian state of Tamil Nadu

Hamam Sampoorna Snaan

Hamam Scrub BathHamam Abhyanga Snaan

Lifebuoy

• Undisputed Leader in the soaps market of India, with 18.4% share.

• Turnover of €350 million a year globally, € 200 million in India.• Has a consumer base of 140 Million households in India• The iconic jingle of Lifebuoy – “tandrusti ki raksha…..” is

almost like the health anthem of India and Indians• Recent Awards:Voted in the top 10 most trusted brands in

India in the “Brand Equity Survey”

Lifebuoy Core Soaps Range

Lifebuoy Handwash Range

Lifebuoy SkinGuard

Lifebuoy ClearSkin

Lux

• The brand name Lux has been derived from Luxury• Since Leela Chitnis in 1929, Bollywood beauties throughout

ages have appeared in Lux commercials. Till date nearly 50 Bollywood heroines have featured in Lux ads.

Lux Strawberry & Cream

Lux International

Lux Purple Lotus & Cream

Lux Peach & Cream

Pears

• Pears was first made in 1789 by Andrew Pears in London. This is from where it derived its name!

• The most famous Pears 'face' is 'Bubbles', from an original painting by Sir John Everett Millais in 1866. The painting later became to be the very first advertising on the brand!

• Pears is the world’s first registered brand and it is in existence continuously since then.

Pears Pure & GentlePears Oil Clear Pears Germ Shield

Liril 2000

• One of the oldest soap brands in India• A brand that has been consistent in bringing alive freshness• A brand that has managed to create breakthrough advertising

over the years

Liril 2000 soap

Rexona Soap

• Launched as early as 1947, Rexona is a natural skin care soap that gives you silky soft skin. It is an indigenous brand created by HUL and has been an integral part of the Indian market ever since.

Rexona: With coconut & olive oilsRexona: With coconut & almond oils

Pepsodent

• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity,

Economic Times, India)

Pepsodent Kids

Pepsodent Germicheck+

Pepsodent Whitening

Pepsodent 2in1

Pepsodent Sensitive

Pepsodent Center Fresh

Closeup

• First HUL offering in the oral care category• First gel toothpaste in India – launched in 1980• Market leader in the gel-segment for almost 3 decades• Making stars out of models (Present-day stars like John

Abraham, Deepika Padukone, Salman Khan, etc)

Closeup Milk Calcium

Closeup Red

Closeup Lemon MintCloseup Menthol

Clear

• Clinic is Clear is the only brand that offers specially formulated Anti dandruff shampoo for men

• Clinic All Clear also has Anti Dandruff Hair Oil that• Fights dandruff gently and effectively, giving you dandruff

free hair.• Strengthens hair from scalp to give you hair full of health.

Clear Active Care

Clear Hair fall defense

Clear Radiant Black

Clear Ice CoolClear Soft Gloss

Clinic All Clear Active CareClinic All Clear Hair Fall Defense

Clinic All Clear Ice Cool

Clinic Plus

• The largest selling Shampoo brand in India.• The most widely distributed Shampoo brand in India

Clinic Plus Strong and Long Health Shampoo Clinic Plus Strong

and Long Natural Shampoo

Clinic Plus Strong and Long Anti Dandruff Shampoo

Sunsilk

• Number 1 in Asia, Latin America and the Middle East• Sales of more than €1 billion a year.• Selling in 80 countries.

Soft & Smooth Thick & Long

Damaged RepairHair Fall Solution

Stunning Black Shine

Anti Dandruff

Fair & Lovely

• Developed in 1975, Fair & Lovely is the world’s first fairness cream.

• It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process.

• In 2004, it was identified as a Super Brand.

Fair & Lovely Multivitamin

Fair & Lovely Ayurvedic Balance

Fair & Lovely Antimarks

Fair & Lovely Menz active

Fair & Lovely Winter Fairness Cream

Pond's

Pond's Age Miracle Pond's Flawless White

Pond's Flawless White Pond's White Beauty

Vaseline

• Nobody knows skin –and how to keep it at its healthy best –better than Vaseline.

Vaseline White Petroleum Jelly IP

Vaseline Total Moisture

Vaseline Aloe Cool and Fresh

Vaseline Healthy White

Vaseline Lip Care

Lakme

• Lakme was the first major beauty brand in India and takes pride in being the expert on Indian Beauty for over 50 years.

• Complete beauty brand spanning colour cosmetics, skin care & hair styling products and extending to beauty services through the network of Lakme Beauty Salons.

• Its bond with beauty and fashion is manifested through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country.

• Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with “Beauty Advisors” in the country.

Lakme nine to five

Lakme Range

Lakme Bridal Sutra Range

LEVER Ayush Therapy

• LEVER Ayush has five categories across health care and personal care range

• LEVER Ayush is a unique combination of the Truth of Ayurvaidya with the Proof of Science.

• It is also endorsed by Ayurvaidya Pharmacy, Coimbatore• Free from harmful levels of heavy metals like Arsenic,

Mercury and Lead; Pesticides and Bacterial contamination.

Ayush Packs

Aviance

• Total beauty solutions

Aviance Presitige Range

Aviance SkinCare Range

Aviance Haircare Range

Aviance Colour Range

Home care brands

Surf Excel

• Surf Excel was introduced in 1959

Surf Excel Quick Wash Detergent Powder

Surf Excel Detergent Bar Surf Excel Gentle Wash

Surf Excel Matic Top Load

Surf Excel Blue Detergent Powde

Active Wheel

• The largest selling detergent brand in India.• Used by over 1 in 2 households in India• Famous for using Bollywood stars as its Brand Ambassadors.

Active Wheel Blue Bar

Active Wheel Lemon & Orange

Active Wheel Lemon & Jasmine

Active Wheel Green Bar

Rin

• Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic.

• Sold in developing markets in Africa, Asia and Latin America.• Sold as Brilhante (Brazil), Rin (India) and under other local

brand names.

Rin BarRin Powder

Rin Jasmine Powder

Rin Matic

Cif

• Cif is the number 1 cream cleaner in the World.• It is the number one cleaner in various countries including

France, Germany, Russia.• It’s a 500 million Euro Brand.• Cif is Sold in 51 countries around the globe.

Cif Pack Blue

Cif Pack Yellow

Comfort

• The world’s largest fabric conditioner brand.• Worldwide sales of over Euro 750 million. (approx. 4,500

crore)• Comfort is the number 1 in 14 of the 23 countries in which it

is sold!

Comfort Blue

Comfort Lilly Fresh

Domex

• Domex is the number 1 or 2 bleach in 9 countries ( Croatia, Greece, Hungary, India, Ireland, Netherlands, Philippines, Poland, South Africa).

• Domex is sold in 35 countries globally.• There are more than €250 million sales of Domex every year.• Domex is also sold as Domestos, Glorix, Klinex.

Domex Toilet Cleaner - Blue

Domex Toilet Cleaner – Pine Blast

Domex Toilet Cleaner – Lemon Explosion

Domex Toilet Cleaner – Pink Power

Domex Disinfectant Floor Cleaner

Domex Phenolic

Domex Atlantic Toilet Block

Domex Citrus Toilet Block

Sunlight

• First Brand of unilever in India• No 1 brand in Kerala and West Bengal

Sunlight 1kg

Sunlight Sachet

Vim

• Vim was the original hand dishwashing brand: so we invented the whole category!

• Vim is sold in four continents, is the leading hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world.

• Vim began life as a soap (both in England, and in Thailand, where King Rama V asked Unilever to supply his household with soap), but is now available as a complete range of hand dishwashing – including bars, powders and liquids.

Vim Plastic Coated Bar

Vim Anti-Bactria Bar with Plastic Coat

Vim Ultra Powder

Vim Popular

Vim Drop Active Gel Lemon

Vim Drop Active Gel Lime

Vim Drop Active Gel Orange

Vim Drop Active Gel Pouch

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