CURRENT SCENARIO
BIG IDEA
IMPLEMENTATION
MONITORING
EVALUATION
FEASIBILITY
CURRENT
INSIGHT
INDUSTRY OVERVIEW
WORKING SCOPE
01
02
03
Everybody needs cleaning
Mainly dependent on housemaids
Unexplored Sight of consumer
Expensive, waste of money
Household Prospect: NOT for us
Household Prospect: Maid can do everything
Not worthy
Confusion
Office Commercial
Large & Small Industrial Different Manpower Support
Service
Cockroach ControlRodent ControlTermite Control
Carpet CleaningFloor MaintenanceUpholstery Cleaning
High Rise Curtain Glass CleaningSterilizationWashrooms
Hygiene service
Working Scope
Status oriented people
Untapped market
Almost required in every home
IDEA
THE BRAND
BRAND CONVERSION
TG ANALYSIS
PART OF YOUR IMAGE REFLECTIONPERFECTION
RELIABLE & QUICK WHY NOT
DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS
CXO, MANAGERIAL POST
SELF ESTEEM
DEPENDENT ON BUA. SATISFACTION NOT UP TO THE MARK
ADAMS FAMILY
DHAKA, CHITTAGONG ELITE RESIDENTIAL AREAS
MORE THAN 30 EMPLOYEES, SERVICE BASED
SELF ESTEEM
OWN STUFF. NOT TRAINED. LOOKING FOR EFFICIENCY
CORPOS
BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT
EMPLOYEE FROM BUA COMMUNITYEXPERIENCED TRAINER & BUSINESS TEAM
PROMOTING THEIR STATUS FROM BUA TO HOUSEKEEPERSTRATEGIC PARTNERSHIP: ACCESSORIES
BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT
BIB: Creating brand image
Cost Feasibility
Orange Color Accessories with LOGO
Creating Image
WEBSITEINTEGRATED CHAT SERVICED WEBSITE
RESPONSIVE UI
CALL 6292 – MAXC, GET SERVICE
24x7 SERVICE
BASE WORK
PRE-CAMPAIGN CHECK LIST
COMMUNICATION CONTENT
PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE
THE IDEA
Alarming people about cleaning
MAX CLEAN Initiative
LET’S MAKE A PERFECT BANGLADESH
REACH
TG: 1,2Media: TVC,INTERNET,BROCHURE,PHYSICAL
IMPACT: Cleaning initiative
LET’S MAKE A PERFECT BANGLADESH
THE IDEA
Injecting About the CLEANINESS IS THE PERFECTION
Self Awareness
BE GET
REACH
TG: 1,2Media: BILLBOARD,NEWSPAPER, SOCIAL MEDIA
IMPACT: Brand Image: Making you PERFECT
BE GET
THE IDEA
Merchandising
Appreciation Note
REACH
TG: 2Media: One to One, Mailing, SMS
IMPACT: Creating Brand Awareness
BE GET
THE IDEA
Eid Ul Adha
Cleaning Street: CSR
REACH
TG: 1Media: Physical
IMPACT: Creating Brand AwarenessBE EID SPECIAL
PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE
THE IDEA
Affiliation With GP STAR
To create Strong Liasion
REACH
TG: 1,2Media: Physical
IMPACT: Driving to Involve
এবার ক্লিন হবব ম্যাক্লমম্াম্!
ক্লিক্লি স্টার গ্রাহকরা উিব াগ করুন ১০%* ক্লিস্কাউন্ট
THE IDEA
Portfolio Distribution
To create more RICH communication
REACH
TG: 1,2Media: Brochure, Newspaper, Social Media, Email
IMPACT: Driving to Involve
THE IDEA
FREE TRIAL
To create more RICH communication
REACH
TG: 1Media: Brochure, Newspaper, Social Media
IMPACT: Driving to Involve
PHASE 1: BRAND BUILDING
PHASE 2: CUSTOMER BUILDING
PHASE 3: EXTENDED CUSTOMER BASE
THE IDEA
LOYALTY CARD+ EXCLUSIVE PACKAGE
To create more RICH communication
REACH
TG: 1Media: Brochure, Newspaper, Social Media
IMPACT: Creating The Loyalty
THE IDEA
Cooking & Life Hack Show
Part of a Lifestyle
REACH
TG: 1Media: TV, Newspaper, Social Media
IMPACT: Engaging The TG
THE IDEA
Television AD focusing how we making peoplesmart
Objective: QUALITY of ORGANIZATION
REACH
TG: 1,2Media: TV, Newspaper, Social Media
IMPACT: Engaging The TG
PHASE 1: BRAND BUILDING PHASE 2: CUSTOMER BUILDING PHASE 3: EXTENDED CUSTOMER BASE
CLEAN UP DHAKA
CLEANINESS IS PERFECT
MERCHANDISING
EID UL ADHA CLEANING
AFFILIATION
PORTFOLIO
FREE TRIAL
LOYALTY
LIFESTYLE
AMRA PERFECT
CAMPAIGNSYEAR 1 YEAR 2
Q1 Q2 Q3 Q1 Q2 Q3
CLEAN UP DHAKA
CLEANINESS IS PERFECTION
MERCHANDISING
AFFILIATION
PORTFOLIO PROMO
FREE TRIAL
LOYALTY PACKAGE OFFER
LIFESTYLE
AMRA PERFECT
Risky Domestic Market Possible. Tapping Efficiently
Substitute: BUA Community Promoting Their Social Status
Clean Up Dhaka Administrative Problem Contingency Plan: Eid Ul Adha Cleaning
Free Trial Possible to Drive
Tough Affiliation Good Interest
Higher Marketing Cost Greater Return
+ -
Estimated Cost 7,96,57,600
Estimated Revenue 31,17,000
ROI 3.06
Forecasted Break Even Q3 of YEAR 5
CRITERIA EMPLOYEE TRAINING
METHOD INTERN
RESPONSIBILITY OUR
ACTION RE-TRAINING IF FAILS
CRITERIA PERFORMANCE,BEHAVIOR ISSUE
METHOD PHONE, WEBSITE
RESPONSIBILITY OUR
ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.
CRITERIA CRIME ISSUE
METHOD DATABASE
RESPONSIBILITY OUR
ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.
CRITERIA CLEANING ACCESORIES
METHOD OWN INVENTORY CHECK
RESPONSIBILITY OUR
ACTIONSUE EMPLOYEE. CHANGE EMPLOYEE.
CRITERIA CLIENT’S ISSUE
METHOD EMPLOYEE
RESPONSIBILITY CLIENT
ACTIONSUE CLIENT. TERMINATE CONTACT
CRITERIA CLIENT’S ISSUE
METHOD EMPLOYEE
RESPONSIBILITY CLIENT
ACTIONSUE CLIENT. TERMINATE CONTACT
CRITERIA MARKETING
METHOD MONITORING TRP, RESPONSE, FEEDBACK
ACTIONANALYSE THE FEEDBACKEVALUATE PLANRE ADJUST THE CAMPAIGN
TRACKREVENUE GROWTHGROWTH FROM MEDIANEW CUSTOMER PROFILE
CHECKCURRENT AWARENESS LEVELCONSUMER PERCEPTIONPRE & POST CAMPAIGN SCENARIO
Set Up Foundation: TRAINING STAFFSImproving Customer Experience
Communication CUSTOMERS
Exter
naliz
ation
InternalizationBlue uniformed Person represents Clean Warrior symbolises seriousness
Family showsFriendly things
WorthinessCleanliness
PerfectionStrongBold & Promising
Luxury CultureUpdated
SocialBold & Perfect
DOMESTIC: From 800 SFTPRICE: STARTS FROM BDT 6001 CLEANERACCESSORIES
CORPORATE: 6000 SFTPRICE: BDT 650002 CLEANER, 1 SUPERVISORACCESSORIES