Post on 01-Sep-2014
description
Mandy Jenkins @mjenkinsmjenkins@digitalfirstmedia.com
LANG Extravaganza, March 2012
Journalism, Branding & Social Media
Don't Be This Guy
8 Rules of Social Journalism 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
8 Rules of Social Journalism
5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent
8. Don't just push your content out, share other links too
Twitter for Journalists
Not just what you had for breakfast...
● Post links w/ comment or question, not headline
● Monitor the people you cover ● Crowdsource stories by asking for info ● Quickly find witnesses, info with search● Live report from the scene of a news event● Show your work
It's All About Who You Follow
Who you should follow
●Your competitors (& bloggers too)●People in your field of interest/beat●Popular people in your local/topical
Twittersphere●Those who reply to you●Those who re-tweet, share your links
Finding who to follow
●By subject/location: Twellow.com, Wefollow.com
●NearbyTweets.com●Muckrack.com (for finding
journalists)●Look at others’ follows/followers●Spy on Twitter lists ●Listorious.com
Build Twitter ListsMake sense of incoming tweets Lists to build:● Sources● Others reporting on your beat● Coworkers
Search Tweeps & Content
●Search by keywords, location, time ●Follow those you reach out to
When You Find Leads
● Connect with eyewitnesses, get contact info
● Follow who you reach out to● Have them wait for a reporter on
scene● Verify!
Twitter Chats
Journalists on Facebook
Profiles
● One place to manage everything
● Control your privacy● Timeline design with
large image● Could mix
personal/professional
Pages
● Completely separate presence from profile
● Completely public● Timeline design with
large image● Detailed analytics to
see who visits
Going Public On Facebook
●Turn on Subscriptions: Anyone can read your public posts
●Set up a vanity url at facebook.
com/username ● Add your job history and a snappy bio to
About section (and make it public)
Build Friends Listsfacebook.com/bookmarks/lists
Custom Privacy Settings
Target updates
Customize Who Sees Photos
Keep Your Friends Private
Everyone Sees It Differently
Create An Engaging Presence
Take advantage of timeline with photos, milestones and videos
Milestones
Whatever You 'Like'● What would you share on Facebook? ● Ask questions, feature the responses in
stories ● During news, you can't overpost ● Photos and videos work well
Tell Your Story Here
● Write short stories and updates apart from your stories or blog right on Facebook
● You have a lot of space, so go for it!● Tag those involved
Tell Your Story Here
Mix it Up
Wording Matters●Posed Questions +64%●Call to read or take a closer look
+37%●Personal reflections +25%●Clever, catchy tone +18%
% more feedback over averageSource: Facebook
Images Matter
●Connect with sources●Find new sources through
connections, groups●Discussions help find experts●Check updates, slides, travel●Search by location & keyword
Google+: Do It For The SEO
Primp that Profile
Link Up To Google NewsUnder your profile settings:
● Add the email address linked to your byline on your website
● Make sure your workplace/title are public● Link to your blog, articles● Link to other social accounts
Make Circles to Follow Sources
Interviews, Chats by G+ Hangout
Follow Trends, Track News
Set up your alerts
google.com/alerts
Eliminate results from your company site:
"first last" -yoursiteurl.com
Get Listed: Muckrack.com
Monitor Yourself
Klout.com: Measures your "reach", your output, who you influence Twittercounter.com: Twitter followers, influential tweets sent. Crowdbooster.com: Your best tweets, times to tweet
Mandy Jenkins
mjenkins@digitalfirstmedia.com@mjenkins
Blog: Zombiejournalism.comThese slides & more at slideshare.
net/mandyjenkins
THANKS!