Brand Yourself BetterFinding and using your personal X-factor for business success

Stacey MillerSenior Social Media Manager

Our Agenda

• What is personal branding?• What isn’t personal branding?• Benefits• How to determine your personal brand• Assets needed to grow and build your

personal brand • Self-packaging• Measuring and protecting your personal

brand

@staceylamiller @Vocus #SMTulsa

What is personal branding?

YOU as the

brand@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

“Personal branding is what people say about you when you leave the room.”

- Jeff Bezos, Amazon founder

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What Personal Branding Isn’t

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Benefits of Personal Branding

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@staceylamiller @Vocus #SMTulsa

Go-to expert

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Likeability

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Industry thought leadership

Determining Your Brand

• What are you good at? – Strengths, weaknesses?

@staceylamiller @Vocus #SMTulsa

Determining Your Brand

• What interests you and motivates you, professionally or personally?

@staceylamiller @Vocus #SMTulsa

Determining Your Brand

• What is your passion?

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Determining Your Brand

• What feedback do friends and colleagues provide about how you are perceived?

@staceylamiller @Vocus #SMTulsa

Determining Your Brand

• Experience – What are the factual bases of your career?

@staceylamiller @Vocus #SMTulsa

Determining Your Brand

• Differentiator – What unique quality makes you different or unusual?

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

ME ON ONE-DINO MISSION TO DESTROY SUCK ON INTERNET, REPLACE WITH AWESOME!THIS MOSTLY INVOLVE PUNCH STARTUPS IN FACE WITH TRUTH UNTIL FAIL BEATEN OUT OF THEM. GET AHEAD OF GAME, PUNCH SELF NOW!

@staceylamiller @Vocus #SMTulsa

Assets

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@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

What you do? +

What problem(s) you solve? +

What makes you qualified to do it?

Simplified Elevator Pitch

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #VocusWebinar

Be presentBe consistent

Answer questionsEngage

Follow BackInclude keywordsComplete profile

Rules for Social

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Content Assets

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@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #VocusWebinar

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

Suggestion: Colors as Branding

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@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

Facebook Groups

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Linkedin Groups

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

Visual Identifiers

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

No more kittie profile pics.

@staceylamiller @Vocus #SMTulsa

…and definitely none of this.

@staceylamiller @Vocus #SMTulsa

Plan of Attack

• Organize

@staceylamiller @Vocus #SMTulsa

Plan of Attack

• Organize• Build

@staceylamiller @Vocus #SMTulsa

Plan of Attack

• Organize• Build• Measure

@staceylamiller @Vocus #SMTulsa

Measuring Your Personal Brand

• Monitor, listen, document– Your name, industry keywords,

hashtags, groups on social and search

– Track conversation using tagged URLs, look at analytics

– Run your own themed campaigns– Market yourself!

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

Plan of Attack

• Organize• Build• Measure• Reassess

@staceylamiller @Vocus #SMTulsa

@staceylamiller @Vocus #SMTulsa

Questions?

Email me! smiller@vocus.com

@staceylamiller