Brand Presentation 3Meaghan Pulliam

I SEE YOU...

LIKE A GIRL

• Continuation of the “Like a Girl” Always Superbowl Campaign from last year

• Young girls & women talk about stereotypes they’ve faced

• Teaming up with TED to start confidence-inspiring educational platform

SMART CAR

• Ad shows little kids swearing like sailors to show that they follow in your footsteps

• Also shows how angry people get when they can’t park bc their car is too big

• Solution to both? Smart Car.

DENVER WATER CONSERVATION

• “You can’t make this stuff”

• Incredible, hand-made, 3D print ads around Denver

• Use colored pencils, crushed soda cans, post-its, legos or yarn in the pieces

• Drives home the fact that water is a non-renewable resources and can’t be replaced

• Extremely eye catching, don’t come across as nagging

VERSUS US

COKE

• New minimalist design from Dubai agency

• Promoting tolerance among nations in the Middle East

• “Labels are for cans, not for people”

• On the fence about this one

• All about minimalism but not totally in love with this idea

DOMINOS

• Emoji ordering

• Lets people with a Dominos account order pizza by tweeting @Dominos the pizza emoji

• Succeeded because it is the touchpoint between creative, technology and a legit business move

• Won Caanes Grand Prix Titanium Award

MAYBE NOT...

MCDONALD'S

• Rom-com-esque commercial

• Follows a blind date from art gallery to bowling to a walk through the park

• Ends with them awkwardly parting ways and they both go to McDonald’s to drown their sorrows

• Coincidentally order the exact same thing and have a meet-cute

• So in all, McDonald’s can save your flailing love life

ANTI-SMOKING

• Pandering to high schoolers

• Ad campaign made completely out of emojis

• Problems:

• 1. takes some effort to decipher

• 2. overkill to use emojis as the only communication for the entire campaign