Post on 07-Dec-2020
brand identity guidelines
brand identity guidelines
contents
combined logo & colour options 4
colour selection 5
tagline & key messages 6
flexible graphic device 7
typeface & logo spacing 8
stationery example 9
digital devices 11
ideas sheet 12
brand guidelines - combined logo & colour options
4
Combined graphic & logotype in the two primary colours and single colour options
Pantone 362 Green Pantone 430 Grey
Hex 00B200 Green Hex 7D7D83 Grey
Single colour option Reversed option
Pantone 362 Green Hex 00B200 Green
Pantone 430 GreyHex 7D7D83 Grey
brand guidelines - colour selection
5
Pantone colour options Hex colour options
50
% T
int
Two
log
o c
olo
urs
Seco
nd
ary
colo
urs
fo
r d
eco
rati
on
use
Note: For exact representation of Pantone options
please consult the relevant Pantone swatch.
Pan
ton
e 3
62
CM
YK
76
/0/1
00
/11.
5
Pan
ton
e 4
30
CM
YK
6/0
/0/4
7
20
% T
int
00
B2
00
7D7D
83
19B
A19
979
79C
33
C13
3
CB
CB
CD
70D
470
E0
E0
E1
C2
EC
C2
F5F5
F5
50
% T
int
Me
talli
c 8
703
Me
talli
c 8
40
1
20
% T
int
brand guidelines - tagline & key messages
6
Tagline options
brand guidelines - flexible graphic device
7
Graphic device options
brand guidelines - typeface & logo spacing
8
Typeface Options Logo Spacing
allow spacing around logo
no smaller than 40mm wide
Main Headings & Sub HeadiingsMuseo Slab 500 or 700
1234567890QWERTYUIOPASDFGHJKLZXCVBNM
qwertyuiopasdfghjklzxcvbnm
Body & Sub Headings Museo Sans 500
1234567890 QWERTYUIOP ASDFGHJKL ZXCVBNM qwertyuiop asdfghjkl zxcvbnm
brand guidelines - stationery example
9
Sam web consultant
sam@137degrees.co.ukwww.137degrees.co.uk
www.137degrees.co.uk
with compliments
business card
compliment slip
brand guidelines - stationery example
10
www.137degrees.co.uk
brand guidelines - digital devices
11
brand guidelines - ideas sheet
12
branding & design by