BRAND EXPERIENCE.

SARINA MEESTER 06 MARCH 2015

INTRODUCTION. . BRANDING . DEFINING AN IDENTITY . BRAND BASICS

• BRAND NAME • SLOGAN • LOGO

. CREATING EXPERIENCES

. SHARE | CONNECT

BRANDING.

WHAT’S THE FIRST IMAGE THAT POPS IN YOUR MIND IF I WOULD MENTION THE BRAND NAME...

NIKE

THE SWOOSH ONE OF THE MOST RECOGNIZES BRAND LOGOS IN THE WORLD

YOUR FIRST EXPERIENCE WITH THIS BRAND NIKE GREATNESS AD

PEOPLE ARE ALWAYS THE START TO FINISH

OF A BRAND

Branding is what

people say about you when you are

not in the room JEFF BEZOS | FOUNDER OF AMAZON

“

”

7 SECONDS TO MAKE A GOOD FIRST IMPRESSION

In order to be

irreplaceable one must always be

different

“

”

COCO CHANNEL

DEFINING AN IDENTITY.

It's about bringing

who you are

to what you do

and how you do it

“

” SARINA MEESTER

DEFINING AN IDENTITY.

. WHAT’S THE BRAND’S PURPOSE?

. HOW SHOULD IT BE HANDLED?

. WHAT MAKES THE BRAND UNIQUE?

. WHO SHOULD BE ATTRACTED BY IT?

. WHAT ARE THE MEANS OF COMMUNICATION?

IF You don´t stand for something,

you´ll fall for anything

“

” PETER MARSHALL

BRAND BASICS.

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

VOLKSWAGEN ( PEOPLE’S CAR ) AUTOMOTIVE MANUFACTURING COMPANY

YOUTUBE VIDEO SHARING SERVICE

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

TO EMBRACE THE HUMAN SPIRIT AND LET IT FLY

“

”

VIRGIN AIRLINE COMPANY

JUST DO IT. “ ”

NIKE – JUST DO IT - CAMPAIGN SPORT MANUFACTURER

TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* OF THE WORLD

*IF YOU HAVE A BODY YOU ARE AN ATHLETE

“

”

NIKE - MISSION SPORT MANUFACTURER

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

• EFFECTIVE SYMBOL • COLORS • FONT

PEPSI SOFT DRINK MANUFACTURER

APPLE ELECTRONICS MANUFACTURER

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

• EFFECTIVE SYMBOL • COLORS • FONT

BRAND BASICS. . BRAND NAME . SLOGAN . LOGO

• EFFECTIVE SYMBOL • COLORS • FONT

GUCCI ITALIAN FASHION COMPANY

GUCCI RUINED BY COMIC SANS

FEDEX DELIVERY SERVICES COMPANY

CREATING EXPERIENCES.

MENZIS - HEALTHCARE COMPANY EXAMPLE OF BRINGING A GOOD EXPERIENCE

DOMINOS – PIZZA DELIVERY SERVICE EXAMPLE OF A DAMAGING EXPERIENCE

Your brand is your reputation, it’s how

people experience you

“

”

SARINA MEESTER

SHARE – CONNECT.

80 / 20 CONNECT SHARE

When the stories you tell

reflects the experience you deliver,

your brand shines

“

”

THE END