Brand communicationBrand communication

BUZZWORDSBUZZWORDS

CONTENT

To be engaging, content must be relevant and entertaining.

CREATIVITY

Find an insight and tell a good story.

EXPERIENCES

EXPERIENCES must:- Invite participation- Be designed around the user- Be useful (enriching) - Be shareable- Build community.

PASSION

POINTS

The human being, before being rational is emotional. Antonio Damasio (Neuroscientist)

85% of purchasing decisions are emotional.

Have fans not customers.

RISK

Generation X were risk adverse.

Millennials are risk seekers.

CONNECTING

SELLING

Communicate brand identity accross all touchpoints.

COLLABORATIO

N

Facilitate the collaboration between brands, talent and audience.

Thank you!

Marisa Serrenho