BRAND CASE STUDY - inspirobrands.com · To be used Upper/Lower case for all sentances and body...

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Transcript of BRAND CASE STUDY - inspirobrands.com · To be used Upper/Lower case for all sentances and body...

B R A N D C A S E S T U D Y

InspiroBrands.com

• Habit Burger

Warm Inviting Interior

Vibe & Flow of Restaurant

• In-N-Out Burger

Simple Menu Served Fast by

Happy Personable Employees

• Freshii

Fresh, Healthy Ingredients

• Elevation Burger

Premium Beef & Happy Cows

• Smashburger

Open Presentation of Burgers

Paired with Craft Beers

• Ruby’s Diner

Serving Kobe in a Friendy

Casual Environment

Brand Inspiration

100% NATURAL • QU ICK • DEL IC IOUS

FRESH • CLEAN • INV I T ING

Interior Inspiration

Beautiful Wall Art with Food Photos

Interior Similar to Habit Burger with Fresh Greens, Black White

Wagyu Kobe-Style Beef Story

Tiles, Brushed Metal, Wood

Colors

Logo Wall Graphic

LO GOS

Stacked LogoHorizontal Logo

Main Logo3 Colors

B/W Logo1 Color

Reversed Logo3 Colors

FO NT USAGE

Neutra TextTo be used Upper/Lower case for all sentances and body copy.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123456789!@#$&*()

Accent FontAccent Font Accent FontBody Copy

NEUTRA TEXT BOLDNEUTRA TEXT DEMI BOLDBold or Demi in Green or Black to be used for headers only.Used in All Caps. Can be green, black or reversed in white on black.

HEADERS HEADERS

Subheads SubheadsSUBHEADS SUBHEADS

Joe Hand 2To be used to highlight. To be used as Header 4 words or less.Can be used in orange or green

Neutra Text BoldPrimary Sans-Serif typeface used for emphesis bodies of copy. Can be set-in Bold and/or Caps.Can be green, black or reversed in white on black.

FO NT USAGE

PMS 376 PMS 158PMS 7500 BLACK WHITE

HI RES FOOD IMAGERY

COLORS

PMS 1345

STAINED CONCRETE BLACK & WHITE MATERIAL

BIRCH WOODS BRUSHED ALUMINUM

INTERIOR MATERIALS

COLORS/MA T ER IA LS PAL E T TE

TAKE OUT M EN US

MENU BOA R D S

WALL ART

WALL ART

GIVING BACKAs part of our mission to make a difference to the community by offering affordable, natural dining choices, it is also our goal to give back.

Join us once a month for our Krave Kares© Charity Program. Dine with us on selected dates and times and half of all sales will be donated to a local charity, organization or school.

Each month a different organization is selected so visit a manager to see donation list and nominate your group today.

THE S TORY W A LL A R T

We are proud to serve

AMERICAN KOBE WAGYU BEEF

and HUMANELY RAISED,

HORMONE FREE MEATS

from INDEPENDENT FAMILY

FARMERS AND RANCHERS

(Note: It’s not from Japan or $200 a pound)

WEARABLES

PROMO G R A PH IC S

$5 DRAFT BEER / GLASS OF WINEhouse wine brand

$5 KOBE SLIDERSqty 2 - toppings extra

$5 KOBE BEEFHOT DOG

KRAVABLE HAPPY HOURMON-FRI 3PM-5PM

Enjoy Happy Hour in the Restaurant or on the PATIO!

KraveKobeBurger.com

NEW

$6 KOBE BURGERadditional toppings extra

Located on the Corner by Zov’s Bistro

9 4 9 . 7 1 9 . 7 7 7 0

TO GO CU PS

14X14 WR A P

GIFT CARD W / HOLD ER

630 S Grand Ave. 106 • Glendora, CA 91741 • 626-852-7773

visit us atKraveKobeBurger.com

S IGNAGE

WEBS I TE

ABOUT MENU GIVING BACK CONTACT FRANCHISE

21133 Newport Coast Dr. • Newport Beach, CAPh: 949.719.7770630 S Grand Ave. 106 • Glendora, CA Ph: 626.123.4567

Try OurDelicious

Hand ScoopedMILKSHAKES

HOURS

GIVING BACK

Newport HoursMon-Thurs: 10:30am to 9:30pmFri & Sat: 10:30am to 10:00pmSun: 10:30am to 9:30pm

Weekend Eye Openers Menuserved 10:30am-2pmm

Glendora HoursMon - Fri: 10:30am to 9:00pmSat & Sun: 11:00am to 9:00pm

Weekend Eye Openers Menuserved 11am to 2pm

QUALITY • NATURAL • DELICIOUS

THE KRAVE KOBE BURGER features American WAGYU KOBE BEEF BURGERS, 100%

natural hand cut tender Grilled Angus STEAK, & All-Natural Free Range CHICKEN

SANDWICHES, and Fresh Organic SALADS. We freshly make-to-order Sweet Potato, French

FRIES and ONION RINGS with signature Dipping Sauces. All perfect paired with an ice cold

CRAFT BEER, Premium WINE or rich and creamy GOURMET SHAKE*. And don’t miss our

WEEKEND EYE OPENER MENU.

Our Goal is to provide our guests their favorite “KRAVINGS” made with PREMIUM ALL

NATURAL INGREDIENTS. You are enjoying the finest HORMONE FREE MEATS from

INDEPENDENT FAMILY FARMERS AND RANCHERS. We offer a steakhouse quality product

served in a more casual environment. And best of all, it is FAST, HEALTH CONSCIOUS and

AFFORDABLE so you can come back again and again.Join us once a month for our Krave Kares©

Charity program. FIND OUT MORE »

FRANCHISE B OOK

actual book 8 pages