SIGG1

2When Anish last presented to us, he left us with this image. We understood that SIGG was competing in an increasingly saturated market.

SATURATEDMARKET

2When Anish last presented to us, he left us with this image. We understood that SIGG was competing in an increasingly saturated market.

3Not only is there tough competition in the reusable water bottle market, but the messaging is very similar. Competitors are trying to sell their products by highlighting the negatives of plastic bottles.

STOPUSINGPLASTICBOTTLES

3Not only is there tough competition in the reusable water bottle market, but the messaging is very similar. Competitors are trying to sell their products by highlighting the negatives of plastic bottles.

STANDAPART

4What we realized we had to do was stand apart. And stand for something.

ECO-FRIENDLY

UNIQUEDESIGN

PREMIUMQUALITY

5And, we have incredible equity to do so. As Anish also pointed out, we hold a unique place in the market the no others can claim. SIGG is the convergence of UNIQUE DESIGN, PREMIUM QUALITY PRODUCTS, AND AN ECO-FRIENDLY ATTITUDE.

SIGGISTHECOMPANYTHATMAKESASTYLISHENVIRONMENTALCOMMITMENT.

6Those three values lead us to develop a positioning statement; how we want to be viewed in the eyes of the consumer.

What struck us was this concept of commitment. As we said, there are tons of brands out there making green claims. But how many of them are actually committed to the environment?

WHATISTRUECOMMITMENT?

7What is true commitment? Commitment is dedication. It sometimes means putting others before yourself. It is passion. It is loyalty. For SIGG, it means making our world a better place.We knew that we needed to talk to people that were equally committed in their own way, to making a positive impact on the world.

Synonyms: Devotion, allegiance, loyalty, faithfulness, fidelity. Promise, pledge, oath, pact, deal, resolution, contract.

ECO-CHIC

8We found a group that embodies SIGGʼs values in everything they do. We call them the eco-chic. This group of smart, young, urbanites come from different backgrounds and lifestyles. They are equally committed to the environment and to their defined sense of personal style.

COMMITMENTTOECO

COMMITMENTTOCHIC

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9They are not hippies or tree-huggers. They simply feel a social responsibility to positively contribute to the world. This commitment is reflected in the products they consume. They support locally grown produce; they try to use alternative forms of transportation; they will purchase everyday products that are eco-friendly. The best way to gain their loyalty is to offer a product that is as stylish as it is beneficial to the environment. We want their loyalty . . . and we want them to set the trend with SIGG.

10We believe that they way that SIGG will stand apart from the competition, and become a favorite among the ECO-CHIC (and eventually everyone else) is by truly embracing this idea of commitment. And there is no bigger commitment than being SELFLESS and having a positive message.

Our communications strategy for SIGG is “Drink Tap Water”.

DRINKTAPWATER10

We believe that they way that SIGG will stand apart from the competition, and become a favorite among the ECO-CHIC (and eventually everyone else) is by truly embracing this idea of commitment. And there is no bigger commitment than being SELFLESS and having a positive message.

Our communications strategy for SIGG is “Drink Tap Water”.

WATERISEVERYTHING

11As water bottles go, water is everything. Without tap water SIGG has no real purpose. Environmentally, plastic bottles are hugely damaging. Encouraging people to drink tap water is a much more positive message than telling them to not drink out of plastic bottles. Our strategy puts the cause ahead of the brand, making it a genuine, honest, committed message. Ultimately, elevating the category and putting SIGG in the unique position of owning a cause and truly standing for something.

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SIGGSTANDSFORWATER25

Our strategy and creative work have shown how SIGG can stand for something that no one else does, by being positive and committing to something more important than sales. Now, when people walk around with a SIGG water bottle. It means something. It means they care. It stands for water.

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

NUMBEROFAPPSDOWNLOADED

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

NUMBEROFSIGGBOTTLESSOLD

NUMBEROFAPPSDOWNLOADED

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

FREEMEDIAGENERATED

NUMBEROFSIGGBOTTLESSOLD

NUMBEROFAPPSDOWNLOADED

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

WEBTRAFFICTOWHERESYOURWATER.COM

FREEMEDIAGENERATED

NUMBEROFSIGGBOTTLESSOLD

NUMBEROFAPPSDOWNLOADED

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

AMOUNTOFWATERUSED

WEBTRAFFICTOWHERESYOURWATER.COM

FREEMEDIAGENERATED

NUMBEROFSIGGBOTTLESSOLD

NUMBEROFAPPSDOWNLOADED

BOTTLESSAVEDCALCULATOR

MEA

SUREM

ENT

26Apart from Brand Awareness, Recall & other generic brand measurement index... we also want to gauge our campaign by measuring.. As you already know about our Calculator, we also intend to measure the impact of our campaign on environment by measuring the number of bottles saved. (last year we saved 400 million plastic bottle) this year it has to be around 600-640 million (up by almost 65%)

THANKYOU!

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