Post on 23-Jan-2015
description
Brand Building and Online Networking
www.azrights.co.uk
Introduction
1. Social media– Enjoy It– Make connections with people– Stay in Touch
2. Practical Tips– Be Strategic– Useful tools
www.ip-brands.com
The Social Landscape
www.cmo.com/social-media/cmos-guide-social-media-landscape
• Lots of platforms• Where to start?• This chart is a good summary
www.ip-brands.com
www.ip-brands.com
www.ip-brands.com
Social Media
• It’s meant to be fun• Share stories, interesting websites, tell jokes
www.ip-brands.com
Social Media
• Not only Is it fun, but it is good for business– Social Media Marketing– Networking– Stay in Touch• What are other professionals talking about• Engage with the community• Stay ahead of the curve
www.ip-brands.com
www.ip-brands.com
Social Media Marketing
• Death of ‘interruption marketing’• Listen. Engagement• Being helpful & sharing information• ‘Know me, Like me, Follow me’ • Need to keep track – keywords.– gossip, rumours, and other comments
www.ip-brands.com
Social Media – buzz marketing
• Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”
Be Strategic
• Do not spread yourself too thin• There are a multitude of platforms• You Tube, Twitter, Linked In, Facebook…• Maintain a Blog
www.azrights.co.uk
www.azrights.co.uk
Use Time Efficiently
Practical Tips
• Helpful tools– Ping.FM– Pingomatic– RSS Feeds– Google Alert– Google Reader
www.azrights.co.uk
• Post content from anywhere, to anywhere
www.ip-brands.com
www.azrights.co.uk
• Tell Search Engines about your blog updates
• Automate the process • Wordpress Update Services:
www.azrights.co.uk
RSS Feeds
www.azrights.co.uk
• Subscribe to web feeds• Automatically get updates about what’s going on
• Monitor The Web• Get E-Mail Updates, or: RSS Feeds
Google Alerts
www.azrights.co.uk
Google Reader
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• Get all your updates in one place
Social Media is not a Panacea
• Networking, but online• Another feather to add to your bow• Have realistic expectations
Facebook + Twitter ≠ £££
www.azrights.co.uk