Brand book 2019

w w w. b o l o n e y e w e a r. c o m

3 O U R B R A N D

4 Brand concept

7 Brand history

9 O U R A M B A S S A D O R ’ S

1 3 O U R Q UA L I T Y

15 Premium frames

16 Premium lenses

2 1 2 0 1 9 C O L L E C T I O N

25 Optical

45 Sunglasses

Ta b l e o f C o n t e n t s 2

OUR BRAND

My Style, My BOLON

In the contemporary world where

each individual is looking for a unique style,

BOLON is a brand that embraces individuality.

Because we believe that eyewear

is a form of individual expression and extension

of one’s personal style, BOLON inspires women and men

by giving a unique, modern and fashionable look,

designed for every single style.

This is the story of “My Style, My BOLON”.

B R A N D C O N C E P T

O U R B R A N D 4

Fashion, Design & Quality

Bolon offers a unique and elegant design as well

as quality with selecting the premium eyewear

materials for the best resistance, lightness

and comfort for every frame.

Quality and style are never compromised.

B R A N D VA LU E S

5O U R B R A N D

Hailey Baldwin wearing BL7056 / B12

B R A N D H I S TO R Y

2 0 0 3BOLON was founded.

2 0 1 1“Best sunglass brand

of the year”award.

2 0 1 4“Best brand of the year”.

2 0 1 4Ranked among

the Top 500 Asian brands.

“Most influential brand in

Asia spectacles industry”.

2 0 1 5First BOLON flagship

store opening.

2 0 1 5BOLON listed all APAC region.

Sophie Marceau is the 1st

BOLON international ambassador.

2 0 1 6Anne Hathaway is the new

BOLON Brand Ambassador

1st Silmo Paris event.

2 0 1 7BOLON international launch

MIDO event, Milan.

2 0 1 6

2 0 1 5 2 0 1 5

2 0 0 3

2 0 1 5

2 0 1 5

2 0 1 5

2 0 1 62 0 1 7

2 0 1 9

2 0 1 8

OUR AMBASSADOR

Hailey Baldwin wearing BL6065 / C10

O U R A M B A S S A D O R

O U R A M B A S S A D O R 1 1

Hailey Baldwin & BOLON

Hailey Baldwin, an American model, has been chosen

to be the new BOLON brand ambassador.

Hailey Baldwin has been chosen for her elegant,

fashion and trendy style. She is the perfect fit

to represent the brand values with glamour,

style and elegance.

Hailey Baldwin

“I really love the collection. I like how wide the range is, their styles are geared towards different people.”

“It is something that I would wear in my daily life, such as the Aviators (BL8010). I wear them constantly, it suits my fashion street style.”

“They are really light and they don’t fall. I am all about being yourself, and this what I like about BOLON.”

OUR QUALITY

D E S I G N E D I N I TA LY

P R E M I U M F R A M E S

Innovation.

Technology.

Lightness.

Only high quality materials are used.

Italian Mazzuchelli Acetate–Resin

and Memory resin TR90 made in Switzerland

guarantee lightness and resistance.

Our quality hyper-elastic thin steel

is fashioned by precision laser cutting.

Grooves are carved on the thin lenses

and plate to inlay metal frame.

The thickness of 0.6mm allows

for an ultra-thin and resilient frame.

O U R Q UA L I T Y 1 5

MR-8 1.6 tinted lensfrom BOLON

Standard 1.5 tinted lens

Lighter & Thinner

MR-8 1.6 sun lens collection from BOLON

is much lighter and thinner than the

widely-used 1.5 standard tinted lens.

- 19%

-29%

Centre thickness

Comparison made every 5 dioptres

Weight

1.40 mm 1.74 mm

20.68 g 26.07 g

P R E M I U M L E N S E S

O U R Q UA L I T Y 1 6

Quality guaranteed

Each frame has a unique series number engraved

on the side to guarantee the product authenticity.

O U R Q UA L I T Y 1 7

O U R Q UA L I T Y 1 8

P R E M I U M L E N S E S

7 advantagesof the High-Definitionpolarised lenses

HD VISIONFlawlessly displaying every wonderful detail

TRUE COLOURSPerfectly reproducing the exact colours

as perceived by the human eye

UV 400 PROTECTIONEffectively blocking harmful UVA, UVB & UVC light

DURABLE & EASY TO CLEANHydrophobic coating with added scratch resistance

ANTI-GLAREBlocking glare allows for a sharper view

and helps prevent visual fatigue

IMPACT RESISTANCEShatter-proof lens which is safer

and lighter than glass lenses

COMFORTABLE VISUAL EFFECTExceptional Anti-Reflective coating helps

relieve eye strain and relax the eyes

E-SPF® is an index rating the overall UV protection of a lens. E-SPF® was developed by Essilor International and endorsed

by 3rd party experts. Lens performance only. The E-SPF index excludes direct eye exposure that depends on external

factors (wearer’s morphology, frame shape, position of wear).

E-SPF Technology by Essilorblocks UV rays reflected

from the lens back surface

UV400 100% UVA/UVBPrevent 95%-100% UV raysfrom lens front surface

* provided on a frames selection.

2019 COLLECTION

P R E M I U M L E N S E S

A

Measurement

B

Measurement

TR90 Memory Resin

TR90 made by the Swiss corporation EMS means that our frames are resistant to deformation with high memory recovery. This resin is also around a third lighter than other resin materials

Metal

Including aluminium magnesium, copper alloy and stainless steel that feature strength, lightness, high hardness and resistance to deformation

Mazzucchelli Acetate

Rich colours and patterns as well as market leading physical properties which resist ageing, fading and breakages

Titanium

Lightweight, resilient and resistant to corrosion

Male E-SPF index

Bridge

Width Female

Temple

Length UnisexTint

Classification

Rx-able

Product specification

Non Rx

2 0 1 9 C O L L E C T I O N 2 2

Hailey Baldwin wearing BJ7039 / A60

2 0 1 9 I N S P I R AT I O N

Art & fashionModernity & elegance

Modernity & elegance have always been

in the design spirit of the brand.

For 2019, the new collection is inspired

by a combination of art & fashion

to reach pure design lines.

The new styles from classic to avant-garde

offer each model a unique contemporary

fashion design, made with premium quality

materials and advanced crafting techniques.

2 0 1 9 C O L L E C T I O N 2 4

OPTICAL

2 0 1 9 C O L L E C T I O N

BJ6020Page 039

BJ6019Page 038

BJ3017Page 032

BJ5009Page 034

BJ5012Page 035

BJ3026Page 033

BJ5013Page 036

BJ1309Page 027

BJ1313Page 028

BJ1315Page 029

BJ3015Page 031

BJ1322Page 030

BOLON OPTICAL

B O LO N O P T I C A L 2 6

BJ6023Page 040

BJ7039Page 043

BJ7031Page 041

BJ7055Page 044

BJ7038Page 042

BJ6016Page 037

B10 B11 B61Matte black / black full titanium Silver / black full titanium Rose gold full titanium

Temple: Black Temple: Silver Temple: Rose gold

51 21 145 48

BJ1309

B O LO N O P T I C A L 2 7

B10 B60 B90Black / full titanium Rose gold / full titanium Silver / full titanium

Temple: Black / titanium Temple: Rose gold / titanium Temple: Silver / titanium

57 14 145 47

BJ1313

B O LO N O P T I C A L 2 8

B11 B12 B13Gold / black full titanium Silver / black full titanium Matte gunmetal full titanium

Temple: Gold / titanium Temple: Silver / titanium Temple: Matte gunmetal / titanium

BJ1315

B O LO N O P T I C A L 2 9

52 21 145 47

B30 B70 B90Rose gold / red full titanium Silver / matte navy full titanium Rose gold / white full titanium

Temple: Red tortoiseshell / rose gold / titanium

Temple: Navy / silver / titanium Temple: Pink / rose gold / titanium

BJ1322

B O LO N O P T I C A L 3 0

49 20 145 46

B10 B11 B20

BJ3015

Black Black Tortoiseshell

Arm: Gold Arm: Black Arm: Antique bronze

51 18 145 39.7

B O LO N O P T I C A L 3 1

B20Tortoiseshell

Arm: Tortoiseshell

B10

BJ3017

Black

Arm: Black

52 19 145

B11Clear / black

Arm: Black

35

B O LO N O P T I C A L 3 2

B10 B20 B91

BJ3026

50 20 145 47

Black Tortoiseshell Transparent

Arm: Transparent / black / gold Arm: Tortoiseshell / gold Arm: Transparent / gold

B O LO N O P T I C A L 3 3

Matte black Tortoiseshell / gold Transparent

Arm: Matte black / gunmetal Arm: Tortoiseshell / gold Arm: Transparent / gold

B12 B20 B90

BJ5009

50 19 155 47

B O LO N O P T I C A L 3 4

B20Tortoiseshell

Temple: Gold / transparent

B10 Black

Temple: Gold / matte black / titanium

B92Translucent grey striped

Temple: Light gunmetal / matte black / titanium

BJ5012

B O LO N O P T I C A L 3 5

53 18 145 38

B10 B20 B30Black Tortoiseshell Translucent red

Temple: Gold / transparent Temple: Gold / transparent Temple: Rose gold / translucent red

BJ5013

B O LO N O P T I C A L 3 6

53 15 144 39

B O LO N O P T I C A L 3 7

47 21 145 39

BJ6016

B20 B70Tortoiseshell Blue

Arm: Bronze Arm: Silver

48 21 145 38

BJ6019

B11 B20Black Tortoiseshell

Arm: Brushed gunmetal Arm: Brushed bronze

B O LO N O P T I C A L 3 8

BJ6020

B21B20Clear / goldTortoiseshell

Arm: GoldArm: Gold

48 22 145 45

B O LO N O P T I C A L 3 9

BJ6023

B11 B20Black and brushed gunmetal Tortoiseshell / bronze

Arm: Brushed gunmetal Arm: Brushed bronze

50 20 145 46

B O LO N O P T I C A L 4 0

B O LO N O P T I C A L 4 1

B10 B13 B30Gold / matte black Glossy black / black Rose gold / dark red

Temple: Black / gold Temple: Black Temple: Tortoiseshell / rose gold

BJ7031

50 20 145 47

B11Gold / black

Temple: Black / gold

B30Rose gold

Temple: Transparent / rose gold

B91 Rose gold / white

Temple: Transparent / rose gold

BJ7038

B O LO N O P T I C A L 4 2

57 17 148 49

B10 B12 B30Black Gold / black Rose gold

Temple: Black Temple: Black / gold Temple: Translucent pink / rose gold

BJ7039

B O LO N O P T I C A L 4 3

55 17 148 46

B13 B90 B91Gold / black Silver Rose gold / white

Temple: Black / gold Temple: Transparent / silver Temple: Transparent / rose gold

BJ7055

B O LO N O P T I C A L 4 4

53 19 145 47

SUNGLASSES

2 0 1 9 C O L L E C T I O N

BOLON SUN

B O LO N S U N 4 6

BL6063Page 051

BL7023Page 054

BL7056Page 055

BL6065Page 052

BL7019Page 053

BL3017Page 048

BL5018Page 049

BL3016Page 047

BL6025Page 050

BL8007Page 057

BL7058Page 056

BL8033Page 058

Class 1 & 3

Red tortoiseshell Light brown / rock pattern

Translucent blue lenses

Class 1

Light blue lenses

Class 1

B20 B22

BL3016

Black

Purple / grey polarised lenses

Class 3

C10

B O LO N O P T I C A L 4 7

51 20 145 47

Class 3

Translucent amber

Grey/green lenses

A30

BL3017

Black

Purple/grey polarised lenses

C10 Translucent grey

Light gold mirror

B11

B O LO N O P T I C A L 4 8

50 20 145 44

C10 C13

BL5018

Black Clear grey / pink

Graduated grey polarised lenses

Graduated grey polarised lenses

59 15 148 54

B O LO N S U N 4 9

BL6025

48 23 145 45.5

Class 3

B O LO N O P T I C A L 5 0

A11 Black / gold

Grey tint with anti-reflective

coating

B30White powder / gold

Violet mirrorwith anti-reflective

coating

A20Tortoiseshell / gold

Grey tint

Class 3

C10Black / gold

Graduated grey polarised lenses

BL6063

53 18 150

D30Crystal rose gold

Pink anti-reflection polarised lenses

51

B O LO N S U N 5 1

C10

BL6065

D11

53 18 150 51

Black / gold Black / gold

Grey/purple polarised lenses

Light gold anti-reflection polarised lenses

B O LO N O P T I C A L 5 2

Class 3

A61

BL7019

B90

B O LO N S U N 5 3

59 13 148 54

Gold

Red/purple tinted lenses

Silver

Graduated light blue mirrored lenses with anti-reflective coating

Class 1

C10

BL7023

C60

58 17 145 51

Gunmetal

Blue/grey polarised lenses

Gold

Grey/green polarised lenses

B O LO N O P T I C A L 5 4

Class 3

Gold / black Silver / black

Gold/blue mirrored lenses

Class 1

Black mirrored lenses

Class 3

B12 B15

BL7056

Rose gold

Fuchsia mirrored lenses

Class 1

B30

B O LO N O P T I C A L 5 5

Class 1 & 3

56 16 148 53

Silver

Light blue graduated mirrored lenses

Class 1

B90

BL7058

Gold / black

Black polarised lenses

Class 3

D12 Rose gold

Purple/grey polarised lenses

Class 3

C30

B O LO N O P T I C A L 5 6

Class 1 & 3

53 20 148 50

52 23 145 44

Class 2

BL8007

B11 B90 Matte black / gold Matte white / gold

Copper mirror lenses Purple mirror lenses

B O LO N S U N 5 7

C11

BL8033

D70

B O LO N S U N 5 8

56 18 146 43

Matte blue / silverMatte black / gunmetal

Grey/blue anti-reflective polarised lenses

Blue anti-reflective polarised lenses

Class 3

www.boloneyewear.com

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