Brand Health CheckBrand Health Check (Spot where the weaknesses are)

YES NONot

ApplicableThis brand has a well-known/likeable brand slogan ☐ ☐ ☐

This brand has a well-known/likeable logo ☐ ☐ ☐

The brand has a well-known/consistent brand message & brand promise ☐ ☐ ☐

This brand has a well-known/likeable jingle ☐ ☐ ☐

This brand has a well-known/likeable spokesperson ☐ ☐ ☐

This brand has a well-known/likeable mascot & character ☐ ☐ ☐

This brand has a well-known/likeable flagship store ☐ ☐ ☐

This brand has a well-known/likeable/unique package ☐ ☐ ☐

The brand has an active brand community/forum ☐ ☐ ☐

This brand has received awards and endorsement from experts/authorities ☐ ☐ ☐

This brand constantly innovates ☐ ☐ ☐

This brands has activities related to community training & education ☐ ☐ ☐

This brand provides media sponsorship & collaborates with the media ☐ ☐ ☐

This brand has consistent activities that support social causes (CSR) ☐ ☐ ☐

This brand has a product feature that is far better than any other competitor ☐ ☐ ☐

This brand has activities that make the brand trusted ☐ ☐ ☐

This brand has activities that make the brand likeable ☐ ☐ ☐

This brand is a good value for money (the brand deserves its price) ☐ ☐ ☐

This brand is seen as an expert and knowledgeable in its area ☐ ☐ ☐

People can reach this brand via multiple communication channels (email, phone, social media, etc.) ☐ ☐ ☐

People talk about this brand in social media ☐ ☐ ☐