Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

THE SEVEN “MUST-ASK” QUESTIONSREGARDING YOUR DEALERSHIP’S DATA

BRAD KORNER

When speaking with CFOs, CEOs, and legal counsel for major dealer groups, there are certain questions that arise frequently…

THE SEVEN “MUST-ASK” QUESTIONS REGARDING YOUR DEALERSHIP’S DATA

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

1. Do you have visibility of where your data is going?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

2. Are you indemnified from your third-party solution providers?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

3. Do you have any form of cyber liability protection?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

4. Are your vendors being charged to access your data? And if so, how much?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

5. Can you activate and de-activate your feeds?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

6. Do you have granular control of your data?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

7. Do you have an audit trail of the exact data being sent?

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

When thinking about data strategy, it is critically important to know the answers to these questions and set plans for the management of

dealership data!

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

INDUSTRY BELIEFS• Ownership of DMS data belongs to

dealers

• Dealers need the ability to move data to providers

• Dealers should be able to do so in a protected manner

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

A RECENT CONVERSATION…

• I asked a dealer how data fits in to the everyday operations of his business.

• His response: The data being entered in to his data management system powers each and every single department at the dealership.

• “Data is the fuel to nearly every vendor and program my dealership uses. Without the continuous and uninterrupted flow of data, my dealership would suffer in ways I cannot calculate.”

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

THE MORE CONTROL WE HAVE, THE BETTER POSITION WE ARE IN!

We, as contributors to the automotive industry:• NEED to have a better understanding of current

processes surrounding the movement of DMS data

• NEED to have an objective idea of how those processes can be managed

• NEED to stay ahead in the wake of the digital marketing explosion

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

BEST PRACTICES OF LEADING DEALERSHIPS

• Taking back control of dealership data

• Starting to ask the right questions

• Viewing data as the most valuable asset

There are TREMENDOUS advantages awaiting those who follow in these footsteps!

Brad Korner | DealerVault | Vice President of Sales | brad.korner@authenticom.com

CONTACT INFO

Full Name: Brad KornerCompany: DealerVaultJob Title: Vice President of SalesEmail: Brad.Korner@authenticom.com

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