BRAC Billboard Campaign

Location: Dhaka, BangladeshDuration: 14-28 October, 2010

The Brief• On the occasion of the International Day for the Eradication of

Poverty, BRAC disseminated key messages related to its programmes.

• The objective was to make the general audiences more aware aboutthe scale and impact of the programmes of BRAC through the testimonials of actual people who are associated with BRAC.

• Simultaneous, reinforcements took place in the press, special events such as a policy dialogue, TV talk Show, and local level rallies, discussion sessions and cultural events.

• The expected outcome is that people (in Dhaka, especially) wouldhave more knowledge about the broad spectrum of work that BRAC does and would also have the website address to refer to for further information.

Gulshan-115’x35’

Tibet Point20’x25’

Adjacent to BRAC Printers, Tongi30’x15’

Agargaon32’x15’

Dhanmondi Club Field ( Near Capital Market)33’x11’8”

Airport Parking (Right)30’x15’

East Gate of Bangabondhu Stadium, Mirpur 230’x15’

Rokeya Shorony ( Near IDB Bhabon)30’x15’

Bishwo Road (Towards Moghbazar) 30’x20’Kakoli 63’x50’10”