Post on 26-Jan-2017
TEAM 4 - PUBLIC ANNOUNCMENT
*The following ideas were developed on Friday before the Threadless case
“There are no new ideas” -Prof. Mike Grandinetti
Disruptive Business Models 2016
Disruptive Innovation
Thomas Croall Roxanne Roxas YiFu Sun Riona Mohan
Kimberly Bevier Nikolay Timofeev Murat Khodjamberdiev
Meet Priya“I LOVE STUDYING IN LONDON AND EXPERIENCING A
NEW CULTURE, BUT I MISS HOME AND SOMETIMES FEEL AS THOUGH I AM DISCONNECTED WITH MY ROOTS
I AM AFRAID THAT I WILL LOSE THE CONNECTION TO MY INDIAN IDENTITY AND HOW MANY FAMILY AND FRIENDS
WILL TREAT ME WHEN I RETURN HOME."
“BOX.TV KEEPS ME CLOSE TO HOME THROUGH RELEVANT CONTENT. I CAN ALSO SEE WHAT MY FRIENDS AND
FAMILY AT HOME AND IN LONDON ARE WATCHING AND SUGGEST SHOWS AND MOVIES.”
24 y/o ; Student living in London, from Bangalore, ESL Close with family back in India.Uses FB, WhatsApp, iPhone user; Ambitious, Outgoing, Studious
Business Model CanvasKey Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Filmfare
Indian Premium League
Platform Development
Partnership with Content Providers
Data Analysis
Bollywood
Technology
Content Providers
BoxTV provides expats living abroad a way to stay connected with their culture and communities through free relevant content and social integration in their native languages.
Entrainment PlatformBlog, FAQ, help Product TourCRM
Windows, Mac, Android, IOS, Kindle Fire
TV-Connected Platform
Indian Expats
Multi Languages
Privately Owned Subscriptions & Advertising
Ideation
IDEA 1: Connect ing with home IDEA 2: Content Gamef icat ion
IDEA 4: Updated Pricing ModelIDEA 3: Democratizing Entertainment
Meet Punit
31 y/o Filmmaker living in Mumbai, film degree, artistic, driven, close to his culture, proud of work, member of the creative community, struggling to have his work seen
“I LOVE MAKING MOVIES AND SHARING MY PERSPECTIVE ON THE WORLD BUT IT’S HARD TO MAKE A LIVING AS A FILMMAKER IN MUMBAI. MY COMMUNITY AND FRIENDS
LOVE MY WORK BUT I AM STRUGGLING TO GET BY.
“I ALWAYS THOUGHT I NEEDED HOLLYWOOD CONNECTIONS AND TO LIVE IN AMERICA TO HAVE MY WORK SEEN BY THE MASSES. NOW I CAN UPLOAD AND
SHARE MY WORK ON BOXTV FOR THE CHANCE FOR IT TO BE FUNDED, CREATED AND UPLOADED FOR THE ENTIRE
COMMUNITY TO VIEW”
New Business Model CanvasKey Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Content Producer
Backer & Viewer
Test
• Produce a Minimum Value Proposit ion (MVP) • Host a competit ion styled as a one off market ing event to test the
engagement and community response • Just like we saw in Slum Dog Millionaire - Indians love rags to riches
competit ions
Appendix: Ideation IDEA 1: Connecting with home • Live streaming of sports / shows / events from home in your current City • Social aspect that allows you to create events to connect online • Events management (FB events) that allows you to plan viewing / watch events
IDEA 2: Gameification / Content • Coming together of ALL content (books, magazines, games) • Immersive entertainment experience- directing the way the story goes- interacting with
the story • Partner with Xbox- video on demand service (World of Warcraft example) • Rockstar North (UK- Grand Theft Auto) lack of respect for games- create coming
together of content IDEA 3: • Cash strapped customers, BoxTV, subscriber based service: why do we have to pay for
everything • Prorating of content to push quality contentIDEA 4: • Kickstarter funding model for underfunded directors • Hollywood movies are controlled by the rich, hard for some quality content to get funded • Rise of fan fiction- based on a community wanting to be involved in content creation • Prefunding from the customer to create content that they actually want to see • Disrupting the way content is actually made
Appendix: Ideation IDEA 4 CONTINUED • Partner with Quirky to
• Give a platform for creatives to share their book / movie / show ideas • Allow BoxTV community to be involved in the creative process and comment / rate /
prefund creative ideas
• BoxTV to matchfund users creative preferences • Users who contributed get the content for free, but the content also is
available to all users • Releasing the creativity of the world • Democratizing entertainment • We don’t all have to rely on Hollywood • TV AD idea: awful hollywood movies no one wants to watch
Appendix: Ideation IDEA 5: News is a connection to your community Connect directly with your feed for local community news – community
news / events etc