7 Tips for a Great Stall

Stall DisplayYour stall should be a welcoming and inviting space

for people to be drawn to.

A display should compliment and highlight your work. You should consider the overall impression you are giving to potential customers.

Prepare in advance

If you have spent time and effort creating beautiful handmade items for sale, allow enough time to plan your display and do justice to your hard work.

Less is moreMake it eye catching and easy for your customers to see

everything and not over accessorised or cluttered.

Make items clearly visible, keep it full of product but balanced so that there is just enough product out at once.

Less is more

Too much choice can overwhelm some buyers.

If you have multiples of items, put out three or four and asking people if they’d like to see another size/colour.

Make products accessible so they can look at them themselves and try on, or have a closer look.

A mirror is a jewellery seller’s must have product.

Theme Picking a theme will help to focus your ideas and

simplify your display.

The theme should compliment your items, not outshine them.

HeightEye level! then below and above.

Use different levels to maximise your space and make it more interesting.

Props / ContextUse props to display and enhance your items to

indicate how to use them and who might use them. This also give height.

Jewelry often looks great hanging from mannequins and ring displays.

Show how the product is worn, wear one yourself!

PricePeople don’t want to keep asking you how much

something is. Price all items clearly but discreetly either on the product or on a price list displayed.

Beautiful labels will add to your overall presentation, shabby labels will detract from it.

BrandingYou want people to remember your stall but also

your company name. It’s important to display a banner or sign on your display.

Try to match this with your website or craft blog if you can to unify your brand.

Some ideas for display items you might have at home:

• small ladders

• covered boxes to raise items up at the back

• mannequin heads for hair accessories

• an apron for badges

• baskets or old tins to house rolls of material or other objects

• a small child’s chair to seat a large doll

• small suitcases to stack toys or other stuffed items

• cake plates to house smaller items

• material in a frame with batting to hold earrings

• Birdcages

• Coat racks for hats, scarves or other things