Post on 07-May-2015
description
Boosting Fundraiser Turnout & Profits
Karen BantuverisFounder & CEO
@VolunteerSpot
VolunteerSpot.com@VolunteerSpot #FUNdraising
This webinar is for you if…
• You organize fundraising events for your group, school or nonprofit.
• You want to improve participation and boost profits.
• You want to involve others in supporting a cause you care about.
Special Thanks to Our Sponsor!
See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies
products make great fundraisers that everyone will love!
Visit them online today! https://www.yumraising.com
VolunteerSpot.com@VolunteerSpot #FUNdraising
Customize Your Candy Shop with See’s
VolunteerSpot.com@VolunteerSpot #FUNdraising
Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!
Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!
VolunteerSpot.com@VolunteerSpot #FUNdraising
VolunteerSpot for Fundraisers
Simply Plan:CarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
VolunteerSpot.com@VolunteerSpot #FUNdraising
Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
VolunteerSpot.com@VolunteerSpot #FUNdraising
Fundraising Begins with Community
VolunteerSpot.com@VolunteerSpot #FUNdraising
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com@VolunteerSpot #FUNdraising
• From Neighborhood door-to-door to Facebook wall-to-wall
• Can be in-addition to real-world fundraising events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option• Create a communications timeline• Share results
Product Fundraisers
VolunteerSpot.com@VolunteerSpot #FUNdraising
Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
http://vols.pt/Calculator
VolunteerSpot.com@VolunteerSpot #FUNdraising
Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
http://vols.pt/Calculator
VolunteerSpot.com@VolunteerSpot #FUNdraising
Socialize your Sale
VolunteerSpot.com@VolunteerSpot #FUNdraising
Build your Community
VolunteerSpot.com@VolunteerSpot #FUNdraising
VolunteerSpot.com@VolunteerSpot #FUNdraising
Social Media Strengthens your group
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
VolunteerSpot.com@VolunteerSpot #FUNdraising
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire
Action
VolunteerSpot.com@VolunteerSpot #FUNdraising
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire Action
$$$
VolunteerSpot.com@VolunteerSpot #FUNdraising
Build your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
VolunteerSpot.com@VolunteerSpot #FUNdraising
Build your Community
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
VolunteerSpot.com@VolunteerSpot #FUNdraising
What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
VolunteerSpot.com@VolunteerSpot #FUNdraising
What to post?
VolunteerSpot.com@VolunteerSpot #FUNdraising
Fundraisers Online
VolunteerSpot.com@VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com@VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com@VolunteerSpot #FUNdraising
Real-World Fundraisers
Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate
MORE TURNOUT = MORE PROFIT
“Like” us on facebook and
get a bonus raffle ticket!
VolunteerSpot.com@VolunteerSpot #FUNdraising
Create a Social Media Plan
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
VolunteerSpot.com@VolunteerSpot #FUNdraising
Create a Social Media Plan
Include…
•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
VolunteerSpot.com@VolunteerSpot #FUNdraising
Social Media Plan
When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
VolunteerSpot.com@VolunteerSpot #FUNdraising
Social Media Plan
When Where What
2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for Cause, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
VolunteerSpot.com@VolunteerSpot #FUNdraising
Pre-event Buzz
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Day-of Buzz
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Recognize Volunteers & Participants
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Thank Sponsors
VolunteerSpot.com@VolunteerSpot #FUNdraising
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
VolunteerSpot.com@VolunteerSpot #FUNdraising
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
VolunteerSpot.com@VolunteerSpot #FUNdraising
Get Help!
Like the ideas, but don’t have time?
Create a position for a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
VolunteerSpot.com@VolunteerSpot #FUNdraising
Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
https://www.yumraising.com http://www.glscrip.com/
VolunteerSpot.com@VolunteerSpot #FUNdraising
VolunteerSpot for Fundraisers FREE!
GET STARTED TODAY!
VolunteerSpot.com
VolunteerSpot.com@VolunteerSpot #FUNdraising
Join us! Pinterest.com/VolunteerSpot