BOOSTING BUSINESS THROUGH DIGITAL

MARKETING !

RASHEDMOSLEMPassionateEntrepreneur&DigitalMarke:ngFan

Themajordifference isallabouttracking your audiences. In DigitalMarke:ng you can track youraudience journey even before theyenter your website and search foryourproduct.

WhyuseE-mailMarke:ng?MaximumReach

HigherROIDrivesConversionsIt’sanopenplaPorm

SMSMarke:ng

WhatarethebenefitsofSMSMarke:ng

HighreachHighspeedHighcontrol

Intradi:onalmarke:ngitisverydifficultandsome:mesimpossibletoknowhowthecompe:torsusingtheirmarke:ngchannelstopromotetheirproducts,andwhatwastheoutcometheygotbyusingtradi:onalmarke:ng

channelsandstrategy.

Analy:cs

Whatisdigitalanaly:cs

“CollectandusedatatomakethingsbeUer”

Remarke:ngisacleverwaytoconnectwithvisitorstoyourwebsitewhomaynothavemadeanimmediatepurchaseor

enquiry.Itallowsyoutoposi:ontargetedadsinfrontofadefinedaudiencethathadpreviouslyvisitedyourwebsite-astheybrowse

elsewherearoundtheinternet.-Adhesion

BigData

“Extremelylargedatasetsthatmaybeanalyzedcomputa:onallytorevealpaUerns,trends,and

associa:ons,especiallyrela:ngtohumanbehaviorandinterac:ons.”

"much IT investment is going towards managing and maintaining big data"

HowBigDataworks

Collectdatafromdifferentsources

Datapresenta4on Dataanalysis

Howitcollectsdata(example:kidorkar.com)

PoliDevelopment

What’shappeninginanecommercewebsite

Tradi:onalDataAnalysisVs

DigitalDataAnalysis

MeasurabilityTradi:onal-  Verydifficultytomeasure-  Canbeveryexpensivetomeasure-  Cannotmeasurehowviewersengagewiththecontent

Digital-Veryeasytomeasure-Almostfreetomeasure-Canmeasurehowviewersengageoreveninteractwiththecontent

MessageDeliveryTradi:onal-  Messagedeliverytoasmanyaudiencesaspossible-  Havenoknowledgeonaudiences-  Lesslikelytorespond

Digital-  Messagedeliveryonlytoyourtargetaudiences-  Knowwhotheaudiencesexactlyare-  Moreliketorespondasthemessageisrelevant

SpeedTradi:onal-  Datatakes:metocollectandanalyze-  Cannotrespondtoaudienceimmediately-  Marketersspendlonger:me+moreMoneytogetinsightsandadaptDigital-Dataarecollectedorevenprocessedatreal:me-Canrespondandgivetailoredresponsetoaudiencereal:me-Allowsmarketerstogetthedataincheapandfast