Boosting Business Reviews with Social Wi-Fi

Post on 20-Feb-2017

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Transcript of Boosting Business Reviews with Social Wi-Fi

Boosting Business ReviewsWith Wi-Fi Marketing

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WHY?

Building a strong foundation of personalized customer reviews of your business is important.

In today’s digital age, consumers look to the Internet for opinions on all products and brands. From vacation destinations to local restaurants, consumers want to know about where they are going and what they are buying beforehand.

In the past, customer reviews were simply circulated by the traditional word-of-mouth, but technology has taken over and sites such as Yelp are now making their presence felt.

The average shopper will only contribute to these consumer review forums when they have had either a very good or very bad experience, but what if you could attain positive reviews on a regular basis?

This is made possible with Wi-Fi Marketing.

Among other advantages, this allows patrons of your business to access free guest Wi-Fi and can subtly encourage them to review your business.

You can use TWO different methods or a combination of both:Method 1: Re-direct to your Yelp page upon authentication

Method 2: Set up a campaign to send an automated message containing your Yelp link

How to do it

Method #1: Re-direct to your Yelp page upon authentication

Log in to your dashboard and go to the social Wi-Fi page.

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Method #1: Re-direct to your Yelp page upon authentication

Log in to your dashboard and go to the social Wi-Fi page.

Within the “Content” tab, scroll down to the “Redirect URL” box

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Method #1: Re-direct to your Yelp page upon authentication

Log in to your dashboard and go to the social Wi-Fi page.

Within the “Content” tab, scroll down to the “Redirect URL” box

Type in your business’s Yelp URL

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Method #1: Re-direct to your Yelp page upon authentication

Method #2: Set up a campaign to send an automated message with your Yelp link.

Option A: Target customer exiting your venue for the first time.

1 Log in to your dashboard and go to the campaigns page.

Option A: Target customer exiting your venue for the first time.

1 Log in to your dashboard and go to the campaigns page.

Select “Real Time” campaigns then “Create A Campaign”

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Enter name of the campaign

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Enter name of the campaign

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Set running time of the campaign

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Enter name of the campaign

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Set running time of the campaign

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5Set event trigger to

“When they exit”

6Click “Message” tab then the “Email”

option

6Click “Message” tab then the “Email”

option

7Create an enticing

email subject

6Click “Message” tab then the “Email”

option

7Create an enticing

email subject

8Make sure to

include a link to your Yelp page

6Click “Message” tab then the “Email”

option

7Create an enticing

email subject

8Make sure to

include a link to your Yelp page

9Add a line about return visit incentives, such as a free or

discounted item on their next visit!

The “View Offer” button will open this coupon

The finished reach-out will look like this

If you would rather wait until the customer has had the full experience of your business, you can send them a link to your Yelp page once they have visited your venue a specific number of times via email or SMS.

Option B: Customer entering after a certain amount of visits

1Set “Running Time”

Option B: Customer entering after a certain amount of visits

1Set “Running Time”

2Set “Trigger Event” to “When they enter”

Option B: Customer entering after a certain amount of visits

1Set “Running Time”

2Set “Trigger Event” to “When they enter”

3Select “Milestone” and set # of visits

Option B: Customer entering after a certain amount of visits

1Set “Running Time”

2Set “Trigger Event” to “When they enter”

3Select “Milestone” and set # of visits

4Select “All Time”

That’s it!

A foundation of positive Yelp reviews will speak for itself and actively proclaim your enterprise as worthy of the customer's business.

Then you can sit back and watch your customer base multiply, while also gaining

insight as to which aspects of your business your valued customers think could use

improvement.

“Dirty tables…”

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Need some help?Your dedicated Account Manager is always happy to assist. Contact them personally or email support@getturnstyle.com.