Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting

“In the ’60s, they changed the world. In their 60s,they may do it again.”

78 million

1 every 8 seconds

Are boomers the silver tsunami?

Or the silver mine?

An initiative of Rose Community Foundation, funded in part by The Atlantic Philanthropies

Phase I: Community assessment

• Community Advisory Council• Literature review• Demographic profile • Phone survey• 14 focus groups• Key informant interviews• Boomer survey • Web-based surveys of

employers, educational groups and nonprofits

FULL REPORTcoloradoboomers.com

Over 1,500 voices

What do boomers want next?

13%

11%

12%

8%

7%

17%

11%

9%

16%

13%

7%

9%

14%

7%

8%

7%

10%

12%

12%

12%

33%

24%

34%

21%

29%

28%

31%

22%

20%

31%

22%

16%

30%

15%

17%

36%

26%

19%

24%

29%

14%

42%

19%

13%

16%

28%

31%

13%

27%

17%

15%

17%

36%

17%

22%

16%

21%

19%

29%

20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Advocacy

Arts and Culture

Children's Issues

Civic Leadership

Disaster Relief

Education

Environment

Faith-based Activities

Health Care

Helping Older Adults

Homelessness

Housing

Human Rights/Social Justice

International Aid

Minority Issues

Neighborhood Work

Poverty

Public Policy Work

Women's Issues

Youth

Interest areas

Percentage

Work Volunteering Learning

Four project areas

• Boomer connecting points• Restructuring institutions and

employment• A health initiative• Workforce development

Phase 2. Develop ideas

Two complementary strategies

1. Innovation Grants

• 12 grants• $5,000 each• Seed money for

creative approaches to engage boomers in solving social problems

2. Project planning

Exchange ideas

Let a thousand flowers bloom!

• Several project ideas were embedded in participants’ work

Now you’ll hear from the grantees

• Veterans Helping Veterans• JFFixler & Associates• St. Anthony Hospitals Health Passport

Phase 3. From idea to business plan

Boomers Leading Change in Health

Lessons learned

Model engagement throughout

Use social networking strategies

Communicate!

Have fun!

“We have significant numbers and are in a position to lead change.”