Post on 12-May-2015
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©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Paying Ads to Sell Books is an expense not an investment
... avoid falling into the trap
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
What are most self published authors are doing?
... and why it’s the wrong approach
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Buy My Book!
Stephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Buy My Book!XStephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Why is an expense?
• It’s linear. You have one chance to close the sale.
• You are not building assets. Once the visitor is gone, is gone.
• Your ability to optimize your campaign is very limited. You can only test and track your ads, and that’s only part of the equation.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
There is a better way... and is far more profitable
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
YourOwnWebsite.com
Buy My Book!
Stephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Why is a better way?
• You are building your reputation as an author.
• You are building an audience. Your subscriber list is an asset
• You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset.
• You increase your online visibility and positioning.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
When you build an Audience you can...
• Communicate with your subscribers regularly and build a relationship with them.
• Promote upcoming books, presell books and promote related products.
• Develop additional information products, materials and build a business around your book.
• Increase your revenue so you can reach broader audiences and perpetuate your message.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
What’s the next step?... you only need 3 things.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
3 Essentials
• Your own website and domain name.
• An autoresponder service.
• An incentive to offer in exchange of the visitors email address.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Set a deadline and take action!