Bonjour xin chào Hej - bournemouth.ac.uk

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zdravo

Buongirono

Përshëndetje

Bore Da

Namaste

Goedemorgen

Bon Dia

Добро утро

Guten Morgen

Hejمرحبا

你好

Ahoj

Bonjour xin chào

नमस्ते

Welcome to Bournemouth University

Overview of the course structure

• 120 credits at all levels to graduate with a BA (Hons) in International Hospitality Management

• Mix of academic, vocational and professional skill development

• Placement year in the third year

• Option choices at all levels (giving you more control over specialisation)

• Assessment is a mixture of lab-based learning, coursework, presentations, posters and exams.

Up-to-date content

• Last review was July 2017 delivery from September 2018

• Revised and refreshed academic content

• Made sure the programme is industry relevant

• Took account of recent forces, issues and trends affecting Hospitality

• Ensured units blended and have synergy across the programme

• Ensure assessment is relevant and fair.

Entry requirements

104-120 pointsIncluding

2 A-Levels or equivalent

qualifications.

GCSE English Language or English Literature and

Mathematics grade 4, or equivalent.

Qualifications Tariff Points (104 minimum)

A-levels BCC

ACD

BTEC: Extended

Diploma

DMM

BTEC: Diploma D*D

A-level & BTEC

Diploma

A* / MP

A / MM

D / DM

A-levels & BTEC

Subsidiary Diploma

CD / D

BC / M

AA / P

Access to HE Any combination of Distinctions,

Merits and Passes to make up the

tariff points

Other qualificationsmay be considered. Please check with

staff.

Accreditations

Global Graduates into Global Leaders

(edited) - AGR, CIHE, CFE (various dates)

Outline of the course

Year one / level 4

Core units

• The Tourism & Hospitality Industries • Marketing for Tourism & Hospitality • Financial Reporting for Hospitality • Food Systems • Hospitality Operations

Option units

Choose one option from the following:

• Global Hospitality

• Languages (French or Spanish)

Year two / level 5

Core units

• Managing People in Tourism & Hospitality • Research Methods for Tourism & Hospitality • Consumer Experience & Behaviour• Hospitality Resources & Revenue Management• Hospitality Operations Management

Option units

Choose one option from the following:• Talent Management• Tourism Operations & Technology• Languages (French or Spanish)

Studying abroad: a life changing experience

Macau Orlando

Macau

Paris

Hong Kong

Faro

Macau

An experienced team

An experienced team

3. An events and management degree

Multi-perspectiveStrategyFinance & Economics

Human resources

OperationsMarketing

Critical Studies in Events

Creativity and Innovation

Economics for Event Professionals

Event & Experience Marketing

Event Business

Event Design

Consumer Psychology for Events

Live Event Development and Delivery

Digital Marketing Communications

Financial Appraisal for Business

Professional Development & Workplace Dynamics

Sustainable Project Management

Strategy & Leadership

Final Year Project

Options (3)

• Community, Events, Sports and the Third Sector • Digital Marketing• Event Engagement• Fashion Marketing• Financial Management • Food, Culture and Travel • Future of Events and Technology• International Event Management• Languages: Advanced (French/ Spanish/ Mandarin• Managing Crises and Disasters• Small Business Management• Sport, Leisure and Politics• Sports Marketing• Tourism and Hospitality Design• Visitor Attractions Management

Context

Year 1

Year 2Year 4

Course structure

• Year 1 – Grounding and understanding your operating context. An introduction to the

key concepts of events management generating creative and critical thinking.

• Year 2 – Industry readiness. Applying theory to practice, working in teams.

• Year 3 – Your year. Personal professional development.

• Year 4 – Your degree. Your choices. Your project.

4. A mix of theory and practice

Placement

“My placement gave me a lot of valuable, real life experience.

Without my placement experience, I would have found it much harder to know what I wanted to pursue in future and

it gave me a lot of help in obtaining a job afterwards.”

Emily

Event Innovation Pitches

“This is definitely my favourite unit so far. I’ve learnt so much

about event planning and innovation. I’ve especially

learnt how much a big idea can blind you, and that sometimes practicality and logistics can

get in the way!”

Lauren

Live Events

Fusion Festival

5. Graduate employment

Hannah Coleman (2015)Senior project manger tba.

Group

Tiggy Grafton (2011)Head of Conference | Blockchain

Expo World Series

Felicity Bottard (2010)Operations Director at Seed

Marketing

Jack Bennet (2013)Global Project Operations Manager for Merlin Magic

Making at Merlin Entertainments plc

Our students make an impact

Exhibition News 30 under 30

Courtney BaldwinGraduated: 2012

Event Manager, CCR Expo – Easyfairs

Paige Aitken Graduated: 2013

Delegate Portfolio Manager at Forum Events Ltd

Our students make an impact

6. A wide variety of employers/placement opportunities

7. An ability to perform a variety of roles

Event OrganisingMarketing

Business DevelopmentAdvertising

Public RelationsSales

Product DevelopmentGeneral Management

Small BusinessVenue ManagementLeisure ManagementTourism MarketingSports Promotion

Corporate HospitalityRegional Development

Rural EnterpriseArts/Film Festivals

Entertainment/Media Industry

FundraiserProducer

Account Manager / ExecutiveEvent Coordinator / ExecutiveSales & Events Coordinator

Marketing & Communications CoordinatorMarketing & PR Officer

Venue Sales & Event PlannerDigital Content Editor

Project Manager / DirectorBrand Campaign Manager

Head of Events & PromotionCommercial Director / Manager

Head of OperationsHead of Events

General ManagerManaging Director

8. A global degree

A global team A global classroom

A global degree

Creating global talent…

Developing your talent through:

• Work & study abroad

• Placements support

• Careers & Employability support

• Volunteering opportunities

• Global BUddies

• Global Talent Programme

• For more information visit: bournemouth.ac.uk/student/global-talent

Our study abroad partners: 10 countries, 15 universities

9. A great academic experience

• Challenging

• Interactive

• Intellectually rigorous

• Different types of assessment (group & individual work,

portfolios, infographics, essays, reports,

presentations, exams)

• Types of delivery (lectures, seminars, workshops)

Ten reasons to study Events Management at Bournemouth University?

1. National and international reputation2. An experienced team3. An events and management degree 4. Mix of theory and practice5. Graduate employment6. Wide variety of employers/placement organisations7. Ability to perform a variety of roles8. A global degree9. A great academic experience10. Institutional links

Application

Your application

We’ll also be looking for…

A love of events - namely any work experience or volunteering you may have

undertaken at school or college.

Some things to think about for your application…

A good personal statement that tells us about your… volunteering experiences

Team work

Presentation skills

The university has consulted the latest available information in the production of this presentation for delivery in Autumn 2019, but cannot be held liable for its accuracy.

The latest information can be found at www.ucas.com

+44 (0)1202 961916futurestudents@bournemouth.ac.uk