Post on 14-Sep-2014
description
Hardware PrototypesA bit about
@BoltBoston
Ben Einstein | Managing Director | Bolt@BenEinstein
Helping Hardware Startups
Established Model
Design
Prototype
Scale {first run}
StartupsAre far more fun than fortune 500s
{
Turns out
}
On to THE PrototypesOkay, enough already
Helping Hardware Startups
What do you want to learn?
The most important question to ask
Just like with software/web:
Speed, Speed, Speed
How?
Helping Hardware Startups
I know!
Let’s Hire
Helping Hardware Startups
I know!
Let’s Hire
Helping Hardware Startups
Stages of PrototypesPOC
Looks/Works like
DFM/DFA
Pre-Production/Functional
Proof-of-concept
Verification test prototypes
“Final”
Design for...
A small subset of
Helping Hardware Startups
Proof-of-Concept
POC
POC
POC
POC
Helping Hardware Startups
Looks & Works Like
LOOKS
LOOKS
renshape
LOOKS
LOOKS
Works
Works
Works
WORKS
Works
Helping Hardware Startups
Design for X
DFM
DFA
Functional
Functional
Functional
Time to Scale!This sucks
Helping Hardware Startups
The
Uncanny Valley
# of Units Built
1 100 1k 10k 100k
Ease
of M
anuf
actu
ring
‘Easy’
Shitty
Helping Hardware Startups
The
Uncanny Valley
# of Units Built
1 100 1k 10k 100k
Ease
of M
anuf
actu
ring
‘Easy’
Shitty
Exactly where you want to be for your first production run
MOQ ~5k
Jigs/Fixtures =
Your best Friends
Don’t Do
This !
(Unless you really, really
Have to)
Helping Hardware Startups
I’m not an EE, but
PCB Fab
Helping Hardware Startups
Typically
~3 Components Drive Cost
Helping Hardware Startups
I’m not an EE, but
PCB Fab
if you have firmware, talk to experts about
MCU selection
Helping Hardware Startups
I’m a bit biased, but the
Best Thing You Can Do:
Helping Hardware StartupsHelping Hardware Startups
Happy to Help Anyone!On the webwww.bolt.io
Via emailinfo@bolt.io
On Twitter@BoltBoston
Helping Hardware Startups
Product Design
Firm
Product Design
Firm
Venture Capital FIRM
Product Design
Firm
Venture Capital FIRM
Manufacturing Support
Helping Hardware StartupsHelping Hardware Startups
World-class experts that have shipped tens of millions of units1 Expert Staff
Product Design & Development
Ben EinsteinManufacturing
Scott MILLERVenture Capital & Operations
Axel Bichara
Mechanical EngineerING Electrical EngineerING Industrial Design PROGRAM ManagerPrototype EngineerING
Helping Hardware StartupsHelping Hardware Startups
2 High-End prototyping ShopAll the tools startups need to build fantastic functional prototypes
Helping Hardware StartupsHelping Hardware Startups
3 Cash & DiscountsTo make getting to market more cost-effective
Cash
protomold
Deep Discounts Lines of Credit
Helping Hardware StartupsHelping Hardware Startups
4 ManufacturingGet help scaling production
DFM/A • RFQs • CM Selection • BOM refinement Logistics • Quality
Helping Hardware StartupsHelping Hardware Startups
5 CommercializationGet to customers the right way
Venture Capital Crowdfunding Retail/buyers
‣ Extensive help with raising follow-on financing
‣ Strong relationships with hardware-friendly follow-on angel and institutional investors
‣ Strategy, planning and custom financing plan development
‣ Deep experience with working with crowd funding platforms for early customer validation
‣ Planning, estimation and marketing
‣ Smooth handoff to manufacturing at scale after successful campaign
‣ Distribution support for retail interaction for B2C companies (including deep relationships with buyers)
‣ Help with modern retail scaling (direct, e-tailer, speciality, and big box)
‣ Extensive support for B2B go-to-market