Bolt - Hardwired NYC // March 2014

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Bolt founder and Managing Director Ben Einstein presented at March's edition of Hardwired NYC. Bolt is a seed-stage fund that invests capital, staff, equipment and expertise in startups at the intersection of hardware and software.

Transcript of Bolt - Hardwired NYC // March 2014

Hardware PrototypesA bit about

@BoltBoston

Ben Einstein | Managing Director | Bolt@BenEinstein

Design

Prototype

Scale {first run}

StartupsAre far more fun than fortune 500s

{

Turns out

}

On to THE PrototypesOkay, enough already

Helping Hardware Startups

What do you want to learn?

The most important question to ask

Just like with software/web:

Speed, Speed, Speed

How?

Helping Hardware Startups

I know!

Let’s Hire

Helping Hardware Startups

I know!

Let’s Hire

Helping Hardware Startups

Stages of PrototypesPOC

Looks/Works like

DFM/DFA

Pre-Production/Functional

Proof-of-concept

Verification test prototypes

“Final”

Design for...

A small subset of

Helping Hardware Startups

Proof-of-Concept

POC

POC

POC

POC

Helping Hardware Startups

Looks & Works Like

LOOKS

LOOKS

renshape

LOOKS

LOOKS

Works

Works

Works

WORKS

Works

Helping Hardware Startups

Design for X

DFM

DFA

Functional

Functional

Functional

Time to Scale!This sucks

MOQ ~5k

Jigs/Fixtures =

Your best Friends

Don’t Do

This !

(Unless you really, really

Have to)

Helping Hardware Startups

I’m not an EE, but

PCB Fab

Helping Hardware Startups

I’m not an EE, but

PCB Fab

if you have firmware, talk to experts about

MCU selection

Product Design

Firm

Product Design

Firm

Venture Capital FIRM

Product Design

Firm

Venture Capital FIRM

Manufacturing Support

Helping Hardware StartupsHelping Hardware Startups

World-class experts that have shipped tens of millions of units1 Expert Staff

Product Design & Development

Ben EinsteinManufacturing

Scott MILLERVenture Capital & Operations

Axel Bichara

Mechanical EngineerING Electrical EngineerING Industrial Design PROGRAM ManagerPrototype EngineerING

Helping Hardware StartupsHelping Hardware Startups

2 High-End prototyping ShopAll the tools startups need to build fantastic functional prototypes

Helping Hardware StartupsHelping Hardware Startups

3 Cash & DiscountsTo make getting to market more cost-effective

Cash

protomold

Deep Discounts Lines of Credit

Helping Hardware StartupsHelping Hardware Startups

4 ManufacturingGet help scaling production

DFM/A • RFQs • CM Selection • BOM refinement Logistics • Quality

Helping Hardware StartupsHelping Hardware Startups

5 CommercializationGet to customers the right way

Venture Capital Crowdfunding Retail/buyers

‣ Extensive help with raising follow-on financing

‣ Strong relationships with hardware-friendly follow-on angel and institutional investors

‣ Strategy, planning and custom financing plan development

‣ Deep experience with working with crowd funding platforms for early customer validation

‣ Planning, estimation and marketing

‣ Smooth handoff to manufacturing at scale after successful campaign

‣ Distribution support for retail interaction for B2C companies (including deep relationships with buyers)

‣ Help with modern retail scaling (direct, e-tailer, speciality, and big box)

‣ Extensive support for B2B go-to-market