BOEING"FOREVER NEW FRONTIERS"

FOUNDED IN 1916 IN PUGET SOUND, WASHINGTON

WORLD’S LEADING AEROSPACE COMPANY

SERVICE PROVIDER TO FAMOUS COMPANIES

THE SECOND BIGGEST DEFENSE COMPANY IN THE WORLD

IN MORE THAN 70 COUNTRIES

TOTAL COMPANY REVENUES FOR 2009 WERE $61.5 BILLION

Click icon to add pictureINTRODUCTION

PRODUCTS ARE :

Commercial AirlinersMilitary AircraftMunitionsSpace SystemsComputer Services

THREE CLASS CONFIGURATION

First Class Business Class Economy Class

WHAT BUSINESS ARE WE IN…???? The Boeing Company is a major American

AEROSPACE and DEFENSE corporation.

It is the largest global aircraft manufacturer by revenue, orders & deliveries

VISION 2016 People working together as a global enterprise for

aerospace leadership

Strategies: run healthy core businesses leverage strengths into new products & servies.

Core Competencies : detailed customer knowledge .

Values : leadership

integrity

quality

customer satisfaction

WORLD CLASS PERFORMANCE • Corporate functions :

• Business Development & strategy

• Communications

• Engineering, operations & technology

• Finance/shared services group/Boeing capital corp.

• Human Resources/Administration

• International

• LawCommercial Airplanes

IntegratedDefenseSystem

Two business supported by seven corporate functions

PRODUCT CATEGORY

COMMERCIAL AIRLINERS: 737

747

767

777

787 Dreamliner

BBJ/VIP

FINANCIAL PERFORMANCE

$0

$20

$40

$60

2003 2004 2005 2006

46%46%

Year-end 2006

53%53%Integrated Defense Systems

Total revenue = $61.5 billion

Commercial Airplanes

BCC/Other 1%

81 76 71

124174

224

87

65

$0

$50

$100

$150

$200

$250

2004 2005 2006 2007Q3

Revenue Growth

EPS Growth

Backlog Growth

53.651.449.3 205

61.5 295250

152

$0

$1

$2

$3

$4

2.30

3.20

2005 2006 2007 2008

3.62*

2.85

0.89

8% Compound Annual

Growth Rate

>4X reven

ue

Implementation of E-Service

•Reverse auctions

•Adoption of intranets and extranets

•Assessing the significance of digital channels

•E-procurement

•Customer acquisition

•Process redesign

•Intranet content creation

Assessing the significance of digital channels

.

DOUBLE-DIGIT GROWTH IN REVENUE AND EARNINGS

INVESTOR RELATIONS

$18

$12

$6

$0

$14.7

$16.5

Revenue

Billions

2006Q3 2007Q3$0.0

$1.0

$1.50

$0.5

$0.89

$1.44

EPS

+12% +62

%

2006Q3 2007Q3

Per share

Revenue and Earnings

COMPETITORSAirbusLockheed MartinEuropean Aeronautic

Defence & Space

Company (EADS)

COMPETITORS

Boeing

VS

Airbus

COMPARISON BETWEEN AIRBUS A380 & BOEING 747•The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue.

•In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger.

•Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.

The A-380 offers better take-off and landing performance than the Boeing 747

A - 380

Boeing 747

A - 380

Boeing 747

Take – off : 9,800 ft

Take – off : 11,600ft

Landing : 6,900 ft

Landing : 7,400 ft

1800 ft less

500 ft less

Shorter distance means less noise exposure outside the airport boundaries

COMPARISON WITH COMPETITORS

. Company Revenue Market cap P/E

Boeing Co. 64.61B 47.40B 14.01

Airbus S.A.s 66.34 B N/A N/A

EADS N.V 61.37 B N/A N/A

LOckheed Martin Co. 46.41B 24.60 B 9.22

Northrop grumman Co.

63.61 B 18.57 B 9.30

Raytheon Co. 45.87 B 16.72 B 9.46

BAE System plc 20.29 B 17.73 B 17.80

BOEING COMPANY STATEMENT

LOCKHEED MARTIN

Main player in the aerospace industry

Revenue- $ 46.41 B

Company focuses on aeronautic design , development & manufacturing for both military & public sectors

Space system development (space launches, satellites etc.)

LOCKHEED MARTIN 10YEARS HISTORY

NORTHROP GRUMMAN

Another major aerospace & defense player

Company’s yearly sales – $31.5 billion

Area focus – defense & technology system

Provides major information system as ; command control system missile control system public safety system radar system

Northrop Grumman BOEING VS.

.

EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000

Revenue-$61.37 billion

COMPETITOR ANALYSIS

• Extremely high capital requirements

• High risks• New product development

cost are high• Long payback periods

Cyclical demand Only a few can

survive Swings through

boom and bust cycles

A. CHARACTERISTICS OF THE INDUSTRY

• Know - how • Capital costs• Long time horizons

Risks High fixed costs

B. BARRIERS TO ENTRY

COMPETITOR ANALYSIS

MARKETING POLICY

Segmentation • Boeing uses Geography as its

segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.

THANKYOU FROM:

PREETI YADAV M100700040

.

 "Forever new frontiers"