Social media for

REAL

PEOPLE

COMMON

OBJECTIONS“The only companies who should use social

media…

• provide humorous, entertaining, interactive,

news-worthy, interesting, and/or educational

content.

• have passionate “fans” outside of social

media like Coca-Cola, BMW, universities,

charities, sports teams, or the neighborhood

pizza joint.

• interact with you in a unique and personal

way.

CONTENTWhere to find

that matters

Other Blogs

Google Alerts

Tumblr

SHAREIf it doesn’t

it doesn’t matter

It’s

unpredictable…

Be interesting

(This isn’t it)

It’s not the

PLATFO

RMIt’s what you

DO

WITH IT

FANS?Who are my

Where

they are:• BNI

• Clients

• Worksh

ops

• Events

You can’t buy

love

TIMEFinding the

BLOGGING• Create a schedule you can stick to

• Pick your topics in advance

• Use an Editorial Calendar plugin

(Wordpress)

• Keep an idea notebook

EVERYTHING

ELSE

Should I automate

social

media?

Should I automate

social

media?

Should I automate

media?

Keep it human

Management

Tools

HELPHow can we

each other?

Be a wingman• Like it

• Share it

• Help promote it

HAVE FUN

WITH IT