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BLURRED LINES:HOW TO CREATE THE BRAND OTHERS ENVY

SEEN ON

THE INTERNET:

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CFO asks CEO: “What happens if we invest in developing our people and then they leave us?”

CEO: “What happens if we don’t, and they stay?”

SEEN ON

THE INTERNET:

80,000 business startups failing annually and

never learned the following questions

to ask to avoid becoming a statistic.

Per the Department of Trade and Industry (DTI):

STATUS QUO,it’s important to know there are two camps at

work: those who manage “past results” and

those who manage “future outcomes.”

When innovating or challenging the

Questions like

“IS IT GOOD ENOUGH?”or "Isn’t this good enough?” get you nowhere.

This post explains why and what to do about it.

When anyone asks

“IS IT NECESSARY?”there are a few words to add to make

the question and the conversation productive.

Here are the few missing words needed to transform the question, your brand and your company culture.

Everyone knows one of Steve Jobs’ favorite quotes was from Wayne Gretsky who said,

“I SKATE TO WHERE THE PUCK IS GOING, NOT

WHERE IT HAS BEEN.”Here is why this matters.

Founders, dreamers, and innovators manage something

very different than what accounting personnel manage.

The

“BALANCE SHEETS”

between these two typesare poles apart.

Learn what they are.

And these balance sheets reflect two distinct kinds of brands (and mindsets) in the world:1.Initiative brands break new

ground and do things because of their own internal restless passion for something.

2.Reaction brands simply follow someone else’s lead.

Learn more about them here.

WHICH TYPE CAUSES GROWTH?

HINT

“You can’t lead with beans. You can only lead with dreams that, managed well, turn into more beans than you can count.”

Read the full post here.

In other words, dreams cause things to happen. While beans help keep the fire lit, it’s dreams that cause the spark in the first place.

This post explains how to tap into this important distinction.

THIS IS THE CURRENCY OF

BRANDING

View these other presentations by brand specialist David Brier

SIMPLY CLICK ON WHICHEVER ONES YOU WANT TO VIEW.

View these other presentations by brand specialist David Brier

SIMPLY CLICK ON WHICHEVER ONES YOU WANT TO VIEW.

Is your brand built for growth? Will it rise above the noise? If not, let’s talk.

WANT TO KNOW MORE?

Visit and subscribe at RisingAboveTheNoise.comFollow David Brier on twitter:

@davidbrier

Design, art direction and text by David Brier of DBD International

Copyright 2014 DBD International

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