Agency Portfolio

LOCAL INSIGHTS GLOBAL DOMINATION

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We are a full-service communications agency that provides a vast range of marketing tactics and the creation of immersive content designed to….

Bloomingdale Worldwide Partners

fuel word-of-mouth. &

Agency Background

The Agency •  RegisteredasBloomingdaleAdver3singSdnBhd(CompanyNo:154611-A)•  RegisteredAddress:

Suite12.08,12thFloor,MenaraSentralVista,JalanSultanAbdulSamad,

50470KualaLumpur,Malaysia

•  Dateofincorpora3on:16July1986•  Allthingsadver3sing,marke3ngandcommunica3onsbackedby30yearsofblood,sweatandtearsasoneofthefirstindependentlocalagenciesinMalaysiawiththeabilitytotakeontheworldthroughourpartneragenciesincollabora3onwithWorldwidePartnersinc.

The Agency •  MemberoftheAssocia3onofAccreditedAdver3singAgentsofMalaysia(AAAA)

•  MemberoftheIns3tuteofPublicRela3onsMalaysia(IPRM)•  ShareholderandPartnerAgencyofWorldwidePartnersInc.(WPI)–GlobalNetworkofIndependentMarke3ngAgencies

Our Worldwide Network

1Corpora4on80Partners55Countries

LargestIndependentAgencyNetworkInTheWorld

The Worldwide Partners Advantage Bloomingdale is part of Worldwide Partners (WPI), a network of owner-managed advertising and marketing communication agencies from around the world. Through the network, we have access to countries all around the globe through our partner agencies. Worldwide Partners allows us to run regional and global campaigns by working together with partners in localising and implementing the marketing campaigns. Each agency is a native of their home-country, making them the real experts in cultural insights and creative input. Moreover, as all agencies within the network function as boutique shops, we have the advantage of being cost-effective when compared to multinational networks.

Agency Credentials

Public Relations

PublicRela4onsAccounts•  Malaysia Convention & Exhibition Bureau – MyCEB (Agency on Record: 2016 – Current)

•  East Coast Economic Region Development Council (Agency on Record: 2013 - Current) •  Tourism Malaysia (Agency on Record: 2012 - 2014)

•  Ministry of International Trade and Industry (Agency on Record: 2010 – 2011) •  Yemen Tourism (Agency on Record: 2010 – 2011) •  Malaysian Dutch Business Council (Ad Hoc) •  Malaysian Society of Engineering and Technology (Ad Hoc) •  Accor Hotels Malaysia (Ad Hoc)

•  CPA Australia (Ad Hoc) •  Visit Indonesia (2009) – “Visit Yogyakarta & Bandung”

•  Ministry of Youth & Sports (2009) – “Youth Against Crime” •  Ministry of Agriculture (2007) – “Agriculture is Business” •  Putrajaya Holdings (2007) – “Putrajaya Arts Festival”

Agency Showreel

Find us on YouTube: http://www.youtube.com/c/BloomingdaleAdvertising

CORPORATE VIDEOS •  ISKANDAR MALAYSIA (IRDA) •  CYBERJAYA (CYBERVIEW SDN BHD) •  PLUS SPECIAL VIDEOS

•  BIOTECHCORP – 12 Segment Video on BioSegment & BioNexus Companies •  MALAYSIANS UNITE FOR ROAD SAFETY (MUFORS) – PLUS CSR Campaign TV COMMERCIALS •  MINISTRY OF DOMESTIC TRADE, CO-

OPERATIVES & CONSUMERISM, MALAYSIA •  MINISTRY OF YOUTH & SPORTS, MALAYSIA •  MINISTRY OF AGRICULTURE •  CITROEN •  ISUZU •  KOTA KEMUNING •  LESTARI PERDANA •  AFFINBANK

•  PLUS •  MALAYSIAN PALM OIL BOARD •  UTILITY CONSORTIUM •  TELEKOM MALAYSIA •  MODENAS •  PROTON •  TOURISM MALAYSIA •  FELDA •  TASIK KENYIR

Find us on YouTube: http://www.youtube.com/c/BloomingdaleAdvertising

Design + Campaign Portfolio

Branding

Branding

Invest Selangor (formerly known as Selangor State Investment Centre)

InvestSelangorBrandingExercise

InvestSelangor–Interna4onalCorporateCampaign

Iskandar Malaysia

2008BrandingExercise

2011RebrandingExercise

PrintAds

Thema4cBrochure

Putrajaya Holdings

Billboard

Thematic Print

Property Brochures

Property Brochures

Print Ads

Corporate Leaflet

Corporate Profile

Putrajaya Arts Festival

Bandar Raya Developments Berhad

PIKOM ICT MALL CAPSQUARE

LAUNCHCAMPAIGN

LSSC Development Sdn Bhd

Country Hills Residences

Launch Campaign

Amalan Setar Sdn Bhd

Semenyih Parklands

Launch Campaign

PLUS Malaysia Berhad

Print Ads

Print Ads

Festive Travel Time Advisory Ads

Merdeka Campaign

AFFIN BANK

Oh My Goshh (OMG) Campaigns 2010-2012

OMG 2 (2011)

OMG 3 (2012)

Festive Campaign

Institute of Bankers Malaysia (IBBM)

Corporate Identity Guideline Rafizah Abdul Rahman

ManagerCorporate Marketing & Communicationemail rafizah@ibbm.org.my

Tel +603 2095 6833

Fax +603 2095 7822

Wisma IBI, 5 Jalan Semantan, Damansara Heights

50490 Kuala Lumpur, Malaysia

www.ibbm.org.my

Recruitment Campaign

Great ThinkersThe Foundation of

Our Accomplishments

The Four Pinnacles of IBBM

Training & Learning Certification Information Advisory

The Institute of Bankers Malaysia (IBBM) is a professional and educational body for the banking and financial services industry that provides industry-focused training programmes and certifications to upcoming financiers.

We aim to be at the forefront in the advancement of financial education and learning services by embarking on a journey of transformation, which can only be achieved with the right set of passionate thinkers who are inspired to assist us in changing the landscape and shaping the future. Innovators, creative thinkers who dare to take risks and are willing to challenge the status quo in the quest to achieve greater heights. Each employee is valued for their skills and is assisted throughout the journey to develop their knowledge and expertise to its pinnacle. Each employee is valued for their skills and is assisted throughout the journey to develop their knowledge and expertise to its pinnacle. Through our regional expansion programme, we are taking quantum leaps of change in order to reshape Asia’s financial education stratum.

If you think you have the right skills, demeanor and a fire in the belly to challenge the status quo and advocate transformation, share your interest with us by dropping an email to: hra@ibbm.org.my

IBBM is an equal opportunities employer, committed to non-discriminatory practices in all aspects of employment

Do you have the fundamental savoir-faire in any of the following areas of expertise:

(There will be an assortment of managers, executives and specialists positions available)

ImpossibleWe are looking

for talent who onlysee possibilities

The Four Pinnacles of IBBM

Training & Learning Certification Information Advisory

The Institute of Bankers Malaysia (IBBM) is devoted to providing world class education and learning services as part of its mission

to develop talent in the banking and financial services industry

We aim to be at the forefront in the advancement of banking education and learning services by embarking on a journey of

transformation, which can only be achieved with the right set of passionate thinkers and doers who are inspired to change the

learning landscape and shaping the future. Innovators, creative thinkers and high achievers who are willing to challenge the status

quo in the quest to achieve greater heights. Each team member is valued for their contribution and is assisted throughout the

journey to develop their knowledge and expertise to its pinnacle. Through our change programme, we are taking quantum leaps

to reshape the banking and education landscape through innovation in our delivery and value proposition.

If you think you have the right skills, demeanor and a fire in the belly to challenge the status quo and advocate transformation,

share your interest with us by dropping an email to: hra@ibbm.org.my

IBBM is an equal opportunities employer, committed to non-discriminatory practices in all aspects of employment.

We would be keen to have you onboard if you have the following areas of expertise:

(There will be a variety of managerial and specialists roles available)

Asian Finance Bank

Print Ads

MEPS

Print

Print & Bus Ads

SME Bank

Print

Ambank/AmIslamic

Print Ads

Print Ads

Leaflets

Maybank

E-POS Campaign

Credit Card Ads

Maybankard ATM

Tourism Malaysia

Visit Malaysia Year 2007 (South Asia Market)

Print

Print

Ministry of Agriculture

Thematic Launch Print Ad

Corporate/Thematic Print Ads

Billboards (Corporate)

Testimonial Print Ads

Billboards (Testimonials)

MPOPC

Awareness Campaign

BERNAS

Corporate Campaign

Felda

Corporate Ads

KTMB

Festive Campaign

Region Food Industries

Life Sauces (Label Design)

Life Sauces (Ads)

Publication Portfolio

IskandarMalaysiaInvestmentKit

IskandarMalaysiaInvestmentKit

IskandarMalaysiaCoffeetableBook

Iskandar Malaysia Regional Development Authority (IRDA) Annual Report

Bina Masyhur Corporate Brochure

JohorLandBerhad2014/2015CoffeetableBook

KontenaNasional2012CoffetableBook

Malaysian Timber Council 2010 Annual Report

Malaysian Timber Council - Annual Reports 08/09

Malaysian Timber Council - Newsletters

MTC Calendar

Amanahraya Annual Report (2007)

Bank Simpanan Nasional Annual Report (2006)

Agensi Anti-Dadah Kebangsaan Annual Report (2010)

Automotive Portfolio

Automotive

Automotive

Automotive

Automotive

Automotive

Automotive

Pitch (Spec.) Work Showcase

Pitch Logo Designs

AFFINBANK – OMG 2014 Campaign

AFFINBANK – World MasterCard Launch

PLUS – Corporate Campaign

PLUS – Corporate Campaign

UEM Sunrise – The Estuary (Launch Ads)

Asian Institute of Finance – Corporate Ads

Kraftangan Malaysia – International Print Ads

TC Euro Cars – Renault Clio RS 200 EDC

PNS – Franchise Malaysia Campaign

Bata Malaysia – Corporate Profile

AFFINBANK – Corporate Customer Kit

Cyberview – Cyberjaya City Centre Corporate Kit

PNMB – Corporate Ads

Tabung Haji – Festive Ads Campaign

BiotechCorp – Corporate Ads

BiotechCorp – Corporate Ads

Friesland Campina – Recruitment Campaign

PNMB – Corporate Ads

Pitch Annual Reports

C O R P O R AT E A N N U A L R E P O R T | 1

T R A D I T I O N O F T H E F U T U R E

CORPORATE ANNUAL REPORT 2010 -14

Pitch Publications

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PROGRESSIVE DEVELOPMENT THROUGHOUT THE YEARS

MALAYSIANTIMBERCOUNCIL

PROGRESSIVE DEVELOPMENTTHROUGHOUT THE YEARS

(1992 - 2012)

•  A Boutique Agency with Direct Involvement of Senior Agency Personnel on All Accounts.

•  3 Decades and counting as a Glocal Agency that has worked with SMEs, MNCs, GLCs and other Brands no matter how Small or Big.

•  Part of an International Network of Independent Agencies known as Worldwide Partners, providing us with access, insights and the capability to carry out localised international campaigns in over 55 Countries.

•  Strong Connections with the Malaysian Media and ready-access to International Media at a moment’s notice.

Why Bloomingdale?

Immeasurable Experience in Government Relations and Managing Strategic Communication Campaigns for Ministries, Agencies and GLCs over 30 glorious years.

Why Bloomingdale?

Suite 12.08, 12th Floor, Menara Sentral Vista, Jalan Sultan Abdul Samad, 50470 Kuala Lumpur, Malaysia

T: +603 2276 5693 E: gurmeet@bloomingdale.com.my W: www.bloomingdale.com.my Y: www.youtube.com/BloomingdaleWPI