SocialMedia.orgVideo Case Studies

Tyler Bahl & Angela Scibelli

Consolidation is Key for Social Media Fitness

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell

Learn howconsolidated their platforms and got fit for social.

“In truth, this was probably an experiment from Reebok’s marketing firm that will disappear in a few months.” - Mashable.com, 2007

Our social identity was fragmented.

BRAND AUDIT

Capture as much information as possible.

Do the heavy lifting yourself.

Audit not only your brand,but your competitors.

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Have a singular, consistent brand voice.

Globally owned and locally supported.

Don’t just listen, be part of the conversation.

Increase social CRM and engagement organically.

Provide access to social media management tool.

Roll-up current local pages into three consumer-led brand pages.

Consolidate views by having global campaign videos.

Create one global channel for all videos to live.

Request markets refrain from media spend due to lack of geo-targeting.

Focus on two global accounts.

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Wednesday, March 30, 2011

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The right tool for the job.

Our fans, followers, and view counts increased.

SEAL OF

APPROVAL

We can now have centralized reporting.

We are able to see which markets have the resources for social, and which need a hand.

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The process takes time.

Some pages are best left on their own.

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell