Post on 15-Jul-2015
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Blogging
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By:RahulJain
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Almost 1.5 years of experience in nonprofit work. 2+ Months as a Advertiser In KaarwaaN. . Often found chatting away on Twitter @rahuljaincse
Blogs at yourrahuljain.blogspot.com on the technology & Learnings.
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Know Your Audience Blogging is part of your strategy Define the conversation What’s your story? Sourcing content Storytelling tools Share and build your blog community year-
round
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Who’s in the room?
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The social media funnel
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A social media strategy
Focuses social media on GOALS
Deepens engagement
…moves people to action, smartly
Extends reach
Opens resources
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The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
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8Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
The potential of social media
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Think bigger than blogging
SpecificMeasurableAttainable RealisticTime-bound
Translate these to into a blog
strategy
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Effective blogging requires planning
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Define your audience
http://www.flickr.com/photos/89888346@N00/179760033/
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“Write to one person you respect, and think about the message you're sending to your future grandchildren”
-Gary Vaynerchuk
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Define the conversation
Hint: it’s not about your camp
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Rethink “Here we are!”
Focus on producing great content
Integrate stories
News is the added value
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What will really engage and
relate? Create vibrant
conversation?
What will really engage and
relate? Create vibrant
conversation?
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Creating exciting year-round content
http://www.flickr.com/photos/78607248@N00/106810075/
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“The best person to write the blog is the person most excited about it”
- Case Foundation
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Content ideas
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Behind the ScenesCalls to ActionPersonal StoriesAchievementsInterviewsAlumni thoughtsJewish calendar
Types of content
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Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting dates and topics
Cross-post, republish to comparable or “sister” blogs
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Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs
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Have a point of view
Know your story: tell it in many different ways
Integrate a story arc, if possible
Highlight compelling characters
Storytelling principles
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Create a content calendar
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Sample blog content calendars
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Storytelling tools: Storify
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Storytelling Tools: Animoto, Stupeflix
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Reach out to those you want to attract
Jewish educatorsRabbis FederationsFoundationsMom bloggersAlumni bloggersLocal synagogues…and more
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Comment on their blogs,
without talking about
yourself
Comment on their blogs,
without talking about
yourself
Great idea, introduces
you to them
Great idea, introduces
you to them
And they will check out your
blog!
And they will check out your
blog!
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Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on
Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni, donors, influencers, campers
Added bonus: community-building practices
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34http://amysampleward.orgrahuljaincse.blogspot.com 34
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Don’t Forget to Measure!
Google analyticsBlog analyticsGoogle feedburnerCommentsTracking online mentions (socialmention, tweetmeme, etc.)
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In summary…
1. Define the conversation theme(s)2. Plan your content: gather, schedule,
research3. Plan for a year-round blog4. Make the blog your kitchen table
conversation space5. Highlight stories, connect through
storytelling6. Begin to build a community of interest that
will sustain your blog year-round
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Storytelling resources
http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/http://www.socialbrite.org/sharing-center/media/http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofitshttp://wiltonblake.com/define-nonprofit-storytelling/http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/
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Blogging: rahuljaincse.blogspot.comTwitter: @rjainjeccse
FB:www.facebook.com/rjainjeccse51
Thank you!
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