Post on 17-Jul-2015
CONTENTVALUABLE
UNIQUE
RELEVANT
SEARCHINBOUND LINKS
SOCIAL SHARES
PHRASE FOCUSED
SOCIALPOSTS
SHARES
VIRAL
E-MAILCONTENT
SEGMENTS
AUTOMATION
CONTENT
SEGMENTS
PROFILES
PPCLANDING
PAGES
SALESFOLLOW UPS
TRADITIONALTRADE SHOW
DIRECT MAIL
WORKSHOPS
VALUE IS KING
Help me solve a problem
Teach me something new
Tell me a story
Show me something I’ve never seen before
Make me laugh, or cry, or cheer
How great content is made
1. Know your AUDIENCE
2. Leverage your EXPERTISE
3. Have ACCOUNTABILITY
4. Distribute, Optimize, &
ENGAGE
KNOW YOUR AUDIENCE
Write for your target audience
because if you write for everyone, you’re
writing for no one.
They are in the e-commerce industry.
Their position is CIO.
Their pain: website doesn’t integrate with the ERP or
inventory management and provide valuable reports.
CHOOSE ONE OR MORE
Their need is right now.
audience
How real-time inventory trackingImproves the e-commerce experience.
TARGETED &VALUABLEARTICLE
DOWNLOAD
2015 e-commerce survival guide
RELEVENTE-BOOKDOWNLOADENTER YOUR E-MAIL
audience
CREATE CONTENT YOUR
AUDIENCE LOVES
audience
There are tons of different types of media to
leverage:
- Blog/ editorial
- E-books
- Articles
- How-To Lists
- Video
- Whitepapers
- Case Studies
- Calculators/ tools
No one wants to be sold to, they want someone to solve
their problem.
Your service fills a need because of your expertise.
Leverage it.
You’ve done the work of identifying and solving their
issues.
DON’T SELL, SOLVE.
expertise
LEVERAGE EXPERTISE
expertise
Give your readers something that adds value
immediately.
- Help them sell more
- Teach them to improve their process
- Save them time
DEDICATE TIME
accountability
Set yourself and your team up for success
by setting aside time for content creation,
and stick to it.
GET SOCIAL
Build your reach with your own content, curated and interaction.
Follow and engage with influencers.
Ask employees to participate.
Use #hashtags.
distribution