Post on 14-Sep-2014
description
Blogging For Business A Beginners Guide
Why Blog?Stats
• Websites with blogs see 55% more unique visitors
• Bloggers have 79% more twitter followers
• Bloggers get 97% more inbound links
Source Hubspot
Why Blog?
• SEO
• Establishes you as expert
• Forms relationships with customers
• Hub of your social media activity
What is a blog?
Types Of Blog• Photo Blogs
• Video Blogs
• Political Blog
• Personal Blog
• Business Blog
• Fan Blog
Blog Tools• Wordpress.org
• Wordpress.com
• Blogger
• Posterous
• Tumblr
Always consider your target market? Provide content aimed to give them value?
The Golden Rule of Blogging
Setting Up a Blog – Wordpress.org
Choose a theme
Customise It
Add Plugins
Plugins• Get an API Key – Akismet
• All In One SEO Pack
• Fbmeme button
• Tweetmeme button
• FB Like button
• Add this social bookmarking widget
Anatomy of a blog post• Use a good image
• Write a compelling headline
• Reel them in in the first paragraph
• Full story
• Call to action – ask for comments
Finding Inspiration• Google Alerts
• Read other blogs
• What do your customers ask you?
• Be topical
Commenting On Other Blogs• Find other blogs about your industry
• Find good posts
• Leave a good constructive comment
Sharing• Guest Blog – ask for guest posts
• Spread the word via RSS feed to social media
• Use social bookmarking sites
• Register on blog directories e.g. technorati
If you get stuck
Email me: amanda@spiderworking.com
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking