BLOGGERS AS DIGITAL INFLUENCERS

Janette Toral @digitalfilipino

Reach

Relevance

Resonance

Create good content – FOCUS!!! Twitter: @digitalfilipino

PEOPLE FALL IN LOVE WITH THE STORY.

HONEST CONVERSATION CREATES ADVOCATES.

Advocates are better marketers.

"Don't focus on trying to fix your flaws. Embrace your flaws. Understand them. Respect their liabilities, yet realize that they're entwined with your most vivid qualities. Your flaws make your most fascinating strengths possible." - Sally Hogshead

Be verified

Be social media friendly

Engage online and offline.

Use Klout to monitor your performance.

CHOOSE YOUR BATTLES “Are you battle-tested?”

ONLINE DEBATE

REPUTATION ATTACKS

SATIRE

ANONYMOUS ATTACKS

@digitalfilipino

Build a movement – not a campaign.

BE COMPETITIVE

http://influencerbootcamp.digitalfilipino.com http://ecommercebootcamp.digitalfilipino.com http://digitalfilipino.com