Post on 11-Apr-2017
COLLEGE ESPORTSKey Learnings
February 2017
[a]list Summit
OUR STORYCo-Founded Tespa in 2010The Largest College Esports Org in the World
Established Heroes of the Dorm with BlizzardThe first live college-esports telecast on ESPN
Produced Pro Esports at BlizzCon4 arenas, 25k+ attendees, 10+ million unique viewers
Helped Launch Fireside GatheringsThe ultimate grassroots Blizzard program
Business Strategy & OperationsLong-term planning, broadcast, production, distribution
Our Purpose1. Why you should care about College Esports
2. Key lessons from College Tournaments
WHY COLLEGE ESPORTS?
(1) The Demographic
(2) Bridging of Two Worlds
(3) Stakes are Getting Higher
WHY COLLEGE ESPORTS?
(1) The Demographic• 44% of college students identify as gamers
• Students game as a way to socially connect on campus
• Technical, intelligent, and high earning potential (48% STEM)
WHY COLLEGE ESPORTS?
(2) Bridging of Two Worlds• “Middle Ground” between Esports & Traditional Sports
• Increasing resemblances to Traditional Sports
WHY COLLEGE ESPORTS?
(3) Stakes are Getting Higher• Esports Varsity Programs
• Athletic Conference Involvement
• Millions in Esports Scholarships & Tuition
KEY LESSONSHeroes of the Dorm
• Full Tuition for College Career
• Teams from 400+ universities
• 1B+ press impressions
LESSONS FROM COLLEGE ESPORTS
(1) College Esports is Accessible
(2) Importance of Storytelling
(3) Engagement is Key
LESSONS FROM COLLEGE ESPORTS
LESSONS FROM COLLEGE ESPORTS(1) College Esports is Accessible
LESSONS FROM COLLEGE ESPORTS(2) Importance of Storytelling
(3) Engagement is Key
LESSONS FROM COLLEGE ESPORTS
QUESTIONS?ANSWERS.