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Media Kit

November 2010

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Be a DJ and share yourfavorite songs

Insanely Addictive

A Viral Tool. Synch with

other social platforms

Social Networking.Discover new music,

interact with otherDJs, and build a

following

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Blip.fm is “Twitter for Music”

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Blip.fm is #1 in Social Music

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Source: “Blip.fm Dominates Social Music Mindshare…” ReadWriteWeb, September 2010

   #  o   f   P  o  s

   i   t   i  v  e   R  e  s  p  o  n  s  e  s

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Audience and Users

60% Male

40% Female

Music Lovers – Influential Users

Over 21 Years Old97%

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Source: Nielsen

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Why Blip.fm?

  850,000+ influential micro-

bloggers share their music andlifestyle tastes

  60MM monthly impressions

  500k monthly uniques

  40MM+ minutes of monthlyonsite time

  Multiplier effect of posting to

other social networksReach

  30MM unique individuals on

Twitter

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Average Social Reach of a Blip.fm

Micro-blogger

Source: Twitter & internal analytics

ContextualSearch

656 Followerson Twitter

26 Followerson Blip.fm

1Micro-

blogger onBlip.fm

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Formats

“75% of consumers now

believe music is animportant factor in brandengagement, with 86%open to brands that enrichtheir experience of a

product with music tie-ups....1 in 5 adults saymusic drives their choice of 

brands”

- FRUKT Music Intelligence, October 2009 

Brand Integration &

Music Identity

Happy Hour 

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Dynamic Brand Account

Create a DJ to represent

your brand.

We create Blips and deploy

them via Smart Scheduling,

targeting specific times or

events. 

‘Active’ presence drives

accumulation of followers

and exposure into the music

community.

Inject a human (e.g.

responding to directed or

reply Blips)

Formats

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DJ Coors It’s Beer o’clock. Time to bust out of the office

and grab a Mountain Peak twelve-pack! 

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  Leverage the information

from listener behavior

  The brand slides up from

the player control bar(page bottom)

  The moving visual and

our targeting have

created CTRs of 

approximately 0.5%

  Drive traffic to microsites

based on geographic

location, demographic,

or specific content 

Player Bar

Formats

Baby It’s 5pm and DJ Coors says the beeris COLD! 

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Post Blip

• The Post-Blip unit appears

immediately after a user Blips a

song

 The featured brand/product

box leverages the information

provided by Blip.fm DJs when

selecting and Blipping music

 Include branding in conjunction

with an artist or genre of musicto reach a specified

demographic

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Formats

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Standard IAB units

Accommodates Rich Media

Formats

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Your Brand as a DJ 

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Automatic Social Network Integration

Users can publish their blips on Twitter, Facebook, Ping.fm,

FriendFeed, Tumbler, LiveJournal, Last.fm and Jaiku.

Blip is the second largest

referenced website onTwitter

Source: Cli.gs 

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Blip.fm Sessions

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Unique Content

LIVE performances by

AWESOME bands at the Blip.fm

Studio in San Francisco

Promotion to 40MM uniques

with Homepage features on

partner sites

Marketing the event, artist,

and sponsor

Band promotion via their own

social networks

Blips from staff and key

influencers reach Twitter, FB

users and millions of Blippers

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Blip.fm In the Press

“  My favorite provider in this arena remains Blip.fm...”

October 2009

“Blip.fm is by far my favorite Twitter music service.”

September 2009 

“10 sites to help you navigate the new world of music…”

July 2009 

“The Best Ways to Discover Music Through Twitter.”

April 2009

“10 Websites That Will Matter in 2009…”February 2009 

“Building a better Twitter…”

November 2008 

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www.blip.fm

Jeff Yasuda

 jeff@blip.fm 

(415) 225-2704

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Brian Venneman

brian@blip.fm 

(650) 823-4951

Kevin King

kevin@blip.fm 

(718) 801-1022